Tabbas, yawancin samfuran ice cream suna amfani da dabarun amfani da zaɓin launi don tasiri halin siyan mabukaci. Ga wasu misalai:
1.Ben & Jerry's Ice Cream
Ben & Jerry's sun yi suna don marufi masu kayatarwa da nishadi. Yin amfani da wasa mai haske, launuka masu kauri yana haɓaka sunaye masu ban sha'awa na alamar da kuma labarin ƙira, sadar da farin ciki wanda ke jan hankalin masu amfani da kowane zamani.
2.Haagen-Dazs
Haagen-Dazssun zaɓi tsaftataccen farin bango don kwantenansu haɗe tare da hotunan sinadirai a cikin launuka masu haske don nuna daɗin daɗin ciki. Wannan yana ƙara wani nau'i na ladabi da alatu, yana sha'awar waɗanda ke neman haɓakar ƙima.
3.Baskin-Robbins
Baskin-Robbins yana amfani da ruwan hoda azaman babban launi akan tambarin su da ƙirar marufi wanda ke haifar da zaƙi da ƙuruciya - cikakke ga ice cream! Hakanan yana sanya samfuran su fice a gani a tsakanin sauran samfuran ice-cream a cikin shago.
4.Blue Bunny
Blue Bunnyyana amfani da shuɗi kamar yadda ya mamaye launi wanda ba a saba gani ba a cikin kasuwar ice cream wanda ruwan hoda da launin ruwan kasa suka mamaye - wannan yana ɗaukar hankali nan take! Blue tana wakiltar sanyi da sabo wanda zai iya jan hankalin masu siye waɗanda ke neman magani mai daɗi.
Waɗannan misalan suna kwatanta yadda za a iya amfani da fahimtar ilimin halayyar launi azaman kayan aikin talla mai ƙarfi don tasiri abubuwan zaɓin mabukaci zuwa takamaiman samfura ko samfura.