Malia paha ke kamaʻilio nei ʻoe me kāu mau hoaaloha e pili ana i kāu mau punahele punahele, akā he aha ka a“hōʻailona”? He aha kēlā manaʻo?
Hoʻohālikelike ka Brand i ka ʻike, hoʻohālikelike ia i kahi ʻoihana ma waena o nā mea hoʻokūkū a me nā papa ma ka mākeke. ʻO ka logo kahi ʻāpana nui o kahi hōʻailona, akā ʻoi aku ka nui o ka brand ma mua o kēlā, aia pū kekahi me nā kāleka ʻoihana, ka pūnaewele, ke ʻano kikokikona, ka paʻi a me nā mea ʻē aʻe.
No laila no ke aha he mea nui ka branding? Ma nā huaʻōlelo maʻalahi, ʻo kāu hōʻailona e hōʻike i ka poʻe ʻo wai ʻoe a me kāu hana. Ma ke ʻano he kumu nui i kahi ʻoihana, maʻalahi ka hōʻailona ʻana i ka ʻike ʻia e nā mea kūʻai aku, a he hopena koʻikoʻi ia i kāu ʻoihana a me kāu mea kūʻai aku, ʻoi aku hoʻi i ka wā e hoʻāʻo nei ʻoe e hana i nā ʻoihana hou. ʻO ia ke kumu e hoʻomaʻamaʻa ai kāu mea kūʻai aku iā lākou iho me kāu hōʻailona. ʻO nā kīʻaha pepa hōʻailona maʻamau, ʻaʻohe mea no ke kofe a i ʻole ka pia, ua hōʻike ʻia he ala kūpono e hoʻonui ai i nā waiwai o ka brand, hoʻomaikaʻi i ka ʻike mea kūʻai aku a hoʻoulu i nā mea kūʻai aku hou. No ka mea nui loa ia, papa inoa mākou i kekahi mau ʻōlelo aʻoaʻo nonā kīʻaha pepa maʻamau, manaʻolana mākou e kōkua kēia iā ʻoe.
