Muaj tseeb tiag, ntau cov dej khov cov khoom lag luam siv cov tshuaj xaiv xim los cuam tshuam cov neeg siv khoom yuav tus cwj pwm. Nov yog qee yam ua piv txwv:
1.Ben & Jerry lub mis nyuj khov
Ben & Jerry's muaj npe nrov rau lawv cov yeeb yuj thiab kev lom zem ntim. Kev ua si siv ntawm cov xim muaj teeb meem, cov xim xim txhim kho cov npe quirky cov npe npe thiab cov dab neeg branding, sib txuas lus rau cov neeg siv khoom ntawm txhua lub hnub nyoog.
2.hmagen-dazs
Häagen-dazsXaiv ib qho paj dawb huv rau lawv cov ntim ua ke nrog cov duab ntawm cov khoom xyaw rau hauv cov xim ua kom pom cov tsw qab. Qhov no ntxiv ib qho keeb ntawm kev muaj kuab heev thiab khoom kim heev, thov rau cov uas tab tom nrhiav rau tus hwm tshaj plaws.
3.baskin-robbins
Baskin-robbins Siv cov paj yeeb yog cov xim tseem ceeb ntawm lawv lub logo thiab ntim cov qauv kev xav ntawm cov qab zib thiab cov hluas - zoo meej rau cov mis nyuj khov! Nws tseem ua rau lawv cov khoom sawv tawm visually ntawm lwm cov khoom noj khov khov hauv khw.
4.Blue Longue
Xiav luavSiv xiav raws li nws cov xim dominent uas tsis muaj qhov txawv ntawm cov khw muag khoom noj los ntawm pinks thiab browns - qhov no tau daws kev saib xyuas! Xiav no sawv cev txias thiab freshness uas tuaj yeem tiv thaiv cov neeg siv khoom uas nrhiav uas nrhiav cov khoom noj tshiab.
Cov piv txwv no muaj txiaj ntsig yuav ua li cas kev nkag siab xim psychology tuaj yeem siv los ua cov khoom lag luam muaj zog los cuam tshuam rau cov khoom siv lossis cov khoom lag luam.
