III. Txhim kho cov neeg siv khoom
A. Tsim kom muaj qhov chaw tshwj xeeb
1. Tsim kom muaj kev noj mov tshwj xeeb
Txhawm rau txhim kho cov neeg siv khoom, qhov chaw tshwj xeeb tuaj yeem tsim nyob rau hauv qhov chaw noj mov. Koj tuaj yeem siv cov khoom xws li kev kho kom zoo nkauj, teeb pom kev zoo, suab paj nruag, thiab tshuaj tsw qab los tsim qhov chaw noj mov tshwj xeeb. Piv txwv li, siv cov xim qaim thiab cov khoom qab zib ntxim hlub dai kom zoo nkauj hauv khw ice cream. Qhov no yuav ua rau muaj kev zoo siab thiab qab ntxiag rau cov neeg siv khoom. Ntxiv nrog rau qhov kev xav pom, aroma thiab suab paj nruag kuj tuaj yeem siv los tsim kom muaj kev noj qab haus huv ntau dua thiab xis nyob.
2. Txaus siab rau cov neeg siv khoom txaus siab
Txhawm rau kom nyiam cov neeg siv khoom txaus siab, cov tub lag luam tuaj yeem tso cov khoom nthuav tawm lossis cov khoom dai hauv lub khw. Cov khoom pov thawj no tuaj yeem cuam tshuam nrog ice cream. Piv txwv li, nthuav tawm cov khoom sib txawv ntawm cov khoom xyaw khov nab kuab lossis tso cov duab lossis cov yeeb yaj kiab ntawm cov txheej txheem tsim khoom khov nab kuab. Tsis tas li ntawd, cov tub lag luam kuj tuaj yeem tsim kev sib tham sib tham txog kev ua ub no. Xws li ice cream ua rhiav los yog tasting ua si. Qhov no tuaj yeem koom nrog cov neeg siv khoom thiab nce lawv txoj kev nkag siab ntawm kev koom tes thiab kev txaus siab.
B. Kev pabcuam tus kheej
1. Muab cov kev xaiv customized raws li cov neeg siv khoom xav tau
Txhawm rau ua kom tau raws li tus kheej xav tau ntawm cov neeg siv khoom sib txawv, cov tub lag luam tuaj yeem muab cov kev xaiv customized. Lawv tuaj yeem teeb tsa lub rooj pabcuam tus kheej lossis kev pabcuam sablaj. Qhov no tso cai rau cov neeg siv khoom xaiv cov khoom qab zib, cov khoom xyaw, kho kom zoo nkauj, ntim, thiab ntau dua ntawm cov dej khov. Cov neeg siv khoom tuaj yeem xaiv tus kheej ice cream raws li lawv nyiam thiab saj. Thiab lawv tuaj yeem ntxiv lawv cov ntsiab lus nyiam los kho cov dej khov nab kuab uas haum rau lawv saj. Qhov kev xaiv customized no tuaj yeem ua rau cov neeg siv khoom txaus siab thiab ua rau kom lawv paub txog hom khoom.
2. Ua kom cov neeg siv khoom txaus siab thiab loyalty
Los ntawm kev muab cov kev pabcuam tus kheej, cov neeg siv khoom txaus siab thiab kev ntseeg siab tuaj yeem nce ntxiv. Qhov no tuaj yeem ua rau cov neeg siv khoom xav tias lub hom phiaj tseem ceeb thiab kev txhawj xeeb rau lawv. Qhov kev pabcuam customized tus kheej no tuaj yeem ua rau cov neeg siv khoom xav tias nws txawv thiab tshwj xeeb. Qhov no tuaj yeem ua rau lawv nyiam thiab loyalty rau lub hom. Cov kev pabcuam customized kuj tuaj yeem tau txais cov lus tawm tswv yim thiab kev xav los ntawm cov neeg siv khoom los ntawm kev sib tham nrog lawv. Yog li ntawd, cov lag luam tuaj yeem txhim kho lawv cov khoom thiab cov kev pabcuam ntxiv, txhim kho cov neeg siv khoom txaus siab thiab loyalty.
Kev noj zaub mov tshwj xeeb thiab kev pabcuam tus kheej tuaj yeem txhim kho cov neeg siv khoom paub txog kev paub thiab kev txaus siab. Tsim ib qho chaw tshwj xeeb thiab ua rau cov neeg siv khoom txaus siab. Qhov no tseem tuaj yeem nyiam cov neeg siv khoom ntau dua thiab ua kom pom kev pom ntawm lub khw. Muab cov kev xaiv customized raws li cov neeg siv khoom xav tau tuaj yeem ua rau cov neeg siv khoom txaus siab thiab loyalty. Qhov no tseem tuaj yeem tsim kom muaj kev sib raug zoo ntawm cov neeg siv khoom. Thiab qhov no tuaj yeem txhawb kev noj ntau dua thiab kev tshaj tawm ntawm qhov ncauj.
