How Independent Restaurants Can Stand Out with Creative Branding

Kua whakaaro kē koe he rite noa tō wharekai iti ki tētahi ira iti i runga i tētahi mapi e kī ana i ngā mekameka nunui?E mōhio ana koe ki ērā—he pānuitanga nui, he waitohu kanapa i ngā wāhi katoa, me te rau ngā wāhi. He ahua whakamataku, tika? Engari koinei te mea ngaro: ko te iti tō mana nui. Ka taea e koe te mahi i ngā mea e kore e taea e ngā mekameka. Mā te pupuri i te pono, te hono atu ki ō kiritaki, me te auaha ki te hokohoko, ka taea e koe te whakataetae—ā, tae noa ki te toa. Āe, kaua e wareware ki te takai. He paku mahi makutu mengā otinga takai toa tī mirumiru ritengaka taea e te tangata te kite i a koe. He pono, he pai te mahi.

Tūhurahia ngā Wheako Kaihoko Ahurei

I mua i tō whakaaro ki ngā waitohu, whakaarohia ngā wheako. Me waiho ia haerenga hei mea e kore e warewaretia. Kāore e taea e ngā mekameka te mahi i tēnei—whakapono mai ki ahau.

Ngā Pō Kaupapa, Ngā Takahanga Whakamātautau Kai rānei:Kua whakamātauria e koe tētahi pō "He Haerenga Tīhi me te Kawhe"? Kāore? Koinei tonu te momo mea e kōrerohia ai te tangata. He awheawhe hanga taro rānei mō te mutunga wiki—he mahi ngahau me te whakamanamana kore utu i runga i a Instagram.
Ngā Huānga Tahua Taunekeneke:Tukua ngā kaihoko kia rite ki te wāhanga o te tukanga. He mea ngahau, he mea whakamiharo hoki te hanga i āu ake kai reka, i ngā kai motuhake rānei o te wā.

Whakakotahi ā-Rohe:Mahi tahi me ngā pakihi tata. Whakaarohia te hono i tō wharekai me tētahi whare tunu kai o te rohe, me te whakamahingā otinga takai kawhe ritengaHe painga mō te katoa. Ka whiwhi ngā kiritaki i tētahi mea hou, ā, ka whiwhi koe i tētahi hunga whakarongo hou.

Ka taea e ēnei nekehanga iti te whakaoho i te ngangau, te whakapuaki i ngā kiritaki ki ngā pāpāho pāpori, āe—ka huri i a rātou hei kaiwhakatairanga kāore i te mana.

Ārahi me te Pono

Kāore he mea e pai ake ana i te pono. E hiahia ana te iwi ki te pono. E hiahia ana rātou ki te kite i te ngākau o muri i ō rihi.

Kōrerohia tō kōrero:He aha te mea motuhake mō āu tohutao? He tohutao tāte huna pea nā Kuia, he hiahia rānei ki ngā kai o te rohe. Me whakamōhio atu ki a rātou.
Whakamāramahia tō tīma:Whakaaturia ō kaimahi tunu kai me ō kaimahi e mahi ana. Mā ngā whakaahua, ngā ataata rānei i muri i te whakaaturanga ka rongo ngā kiritaki i te hononga.
Whakanuia te reka o te rohe:Whakamahia ngā hua o te rohe, whakaingoatia rānei ngā rihi ki ngā tohu whenua o te rohe. He māmā noa iho, engari e arohaina ana e te iwi. Ā, ka hoatu he kōrero hei kōrero māu.

Hangaia he Hononga Kaihoko Kaha

Kāore e taea e ngā mekameka te maumahara ki te ingoa o te katoa, ki te rihi tino pai rānei—engari ka taea e koe. Koinei te wāhi e tiaho ai koe.

Kia maumahara ki ngā Kaimahi Auau:He pono, he mea nui te maumahara iti. Me kī ko te rimurapa truffle tino pai ki tētahi. Kia maumahara ki tēnā. He mea nui.
Waihangahia te Nohoanga:Whakahaerehia ngā whakamātautau kai, ngā tina aroha, ngā huihuinga hapori rānei. He pai ki te tangata te whai wāhi atu ki tētahi mea nui ake.
Whakarongo, ā, Whakautu:Ki te kī mai tētahi kaihoko kia tāpirihia he rihi, kia whakapaitia rānei te ratonga, kia mōhio koe. Ka kite rātou. Ā, ka tere te whakatupu i te whakawhirinaki.

Kia Auaha ki te Hokohoko

He nui rawa ngā kai hei tango māu ināianei. Ehara i te mea he pouaka noa iho te takai—he koura hokohoko anō hoki.

Ngā Pēke me ngā Pouaka Tango Waitohu:He pānuitanga haereere ia ota. Kia tū motuhake mā tengā pouaka tunu kai kounga teitei me ngā kakau, tākai tunu kai pango papai, rāneitākai taro taiaoKa kitea e te tangata. Whakapono mai ki ahau.
He mea nui ngā mea iti:He kapu ritenga, he tauera, he taupoki rihi—ka honoa katoatia. Ka rite tonu tō waitohu ahakoa ka kai tonu ngā kaihoko i konei, ka tangohia rānei.
Kua rite mō te pāpāho pāpori:He ātaahua te āhua o ngā takai i runga i a Instagram. Kātahi ka hokohoko mai ō kaihoko māu. Kore utu, ā, he whai hua.

At Tākai Tuobo, ka āwhina mātou i ngā wharekai motuhake ki te huri i ngā takai hei taputapu hei akiaki i te tipu me te mōhiotanga ki te waitohu. Mai i ngā putea tango kai ritenga ki ngā kapu tānga, ka taea te hoahoa i ngā mea katoa kia rite ki te āhua o tō wharekai.

Meinga te Tākai hei Patu Huna māu

Ahakoa kāore he kaupapa ā-motu, ka taea tonu e koe te tū motuhake.

Ngā wikitoria o te pāpāho pāpori:Tukuna ngā kai motuhake o ia rā, whakatakotoria ō rihi ki te āhua ataahua, tohaina ngā mea ka tukuna e ngā kiritaki. Whakamahia ngā tohu pae ā-rohe—he pānuitanga kore utu!
Ngā Kōrero Ataata:He ataata poto e whakaatu ana i tētahi rihi e tunu ana, e kōrero ana rānei ngā kaimahi mō ā rātou tino kai—ka kainga e te tangata i runga ipurangi. He pono.
Hoa Whakaara:Mahi tahi me ngā kaitoi o te rohe, ngā toa tunu kai, ngā whare kawhe rānei. Hei tauira, mā te whakamahi ingā pouaka keke tīhi Basque ritenga me ngā taupoki māramamā te mea ka taea e tētahi huihuinga waitohu-tahi te whakahihiri, te whakahou hoki i ngā mea.

Ngā Whakaaro Whakamutunga

Ehara te whakataetae ki ngā mekameka nui i te mea mō te whakapau moni nui ake—engari mō te mahi i ngā mea kāore e taea e rātou. Kia pono, hanga hononga tūturu, kia auaha ki te hokohoko, ā, waiho mā te takai e kōrero mō tō waitohu.

Kei te hiahia koe ki te kite me pēhea te whakapai ake i te ahua o tō wharekai e te takai?Tākai Tuobokua rite te tīma.Whakapā mai i tēnei rāā, tīmata ki te hoahoa i ngā takai e kore e warewaretia tō waitohu.

Mai i te tau 2015, kua noho mātou hei kaiārahi puku i muri i te 500+ waitohu o te ao, e huri ana i ngā takai hei huarahi whai hua. Hei kaihanga poutū kua whakauruhia mai i Haina, he tohunga mātou ki ngā otinga OEM/ODM e āwhina ana i ngā pakihi pēnei i a koe ki te whakatutuki i te pikinga hoko tae atu ki te 30% mā te rerekētanga rautaki mō ngā takai.

Mai ingā otinga tākai kai rongonuie whakanui ana i te ataahua o te whata kingā pūnaha tango kai kua whakangawaritiahe mea hanga kia tere, neke atu i te 1,200 ngā SKU kua whakamātauhia hei whakarei ake i te wheako o te kiritaki. Whakaarohia ō kai reka i roto ikapu aihikirīmi kua tāia ritengae whakanui ana i ngā tohatoha Instagram, taumata baristangā ringaringa kawhe ātete werae whakaiti ana i ngā amuamu turuturu, engā kawe pepa waitohu papaie huri ana i ngā kiritaki hei papa pānuitanga hikoi.

Tō mātoungā angaanga muka tōkua āwhina i te 72 o ngā kiritaki ki te whakatutuki i ngā whāinga ESG me te whakaiti i ngā utu, ā,kapu matao PLA tipu-hangakei te akiaki i ngā hokonga auau mō ngā wharekai kore-para. Mā te tautoko a ngā tīma hoahoa o roto me te whakaputanga kua whakamanahia e ISO, ka whakakotahi mātou i ngā mea nui mō te takai—mai i ngā raina ātete-hinu ki ngā tapanga waitohu—ki roto i te ota kotahi, i te nama kotahi, 30% te iti iho o ngā raruraru whakahaere.

Ka piri tonu mātou ki ngā hiahia o ngā kiritaki hei aratohu, ka whakaratohia he hua kounga teitei me te ratonga whakaaro nui ki a koe. He tohunga mātau tō mātou tīma, ā, ka taea e rātou te whakarato i ngā otinga me ngā whakaaro hoahoa kua whakaritea. Mai i te hoahoa ki te whakaputa, ka mahi tahi mātou me koe kia tino tutuki ai ō kapu pepa tuwhera kua whakaritea i ō tumanakohanga, ā, kia hipa atu i ērā.