How Can Small Bakeries Boost Brand Value on a Tight Budget?

Munayamba mwadzifunsapo kuti zophika buledi zina zing'onozing'ono zimatani kuti makeke ndi makeke awo aziwoneka odabwitsa osawononga ndalama zambiri? Chabwino, simufunika ndalama zambiri kuti malonda anu awonekere. PaTuobo Packaging, timaziwona nthawi zonse-malingaliro opanga ndi zosankha zazing'ono zanzeru zimatha kupanga ma CD wamba kumva ngati ndalama zokwana miliyoni. Tiyeni tigawane zidule zomwe zimagwira ntchito.

Sankhani Zomwe Zimafunika Kupaka Kwabwino Kwambiri

Mabokosi A Keke Amwambo Amadzi Osamva Mafuta Osagwira Umboni wa Kraft Paper Dessert Chotsani Opanga Mabokosi Opaka Malala | Tuobo

Sikuti zonse zimafunikira mabokosi apamwamba. Ganizirani zomwe zimapangitsa anthu kunena kuti "wow!" Mwinamwake keke yaukwati kapena makeke apadera a nyengo amayenera kukhudza kwambiri. Amwambo pepala bokosindi zenera akhoza kusonyeza chokoleti zigawo mwangwiro. Koma kwa makeke a tsiku ndi tsiku, bokosi losavuta la kraft limagwira ntchito bwino. Ndi za kusankha nkhondo zanu. Sungani ndalama zazikulu pazinthu zofunika kwambiri.

Sungani Zosavuta Zosavuta

Simuyenera kusindikiza bokosi lililonse lazojambula zagolide kuti muwoneke bwino. Zinthu zing'onozing'ono monga masitampu, zomata, kapena zolembera zamitundu zimatha kupanga bokosi lopanda kanthu kukhala lapadera. Abokosi lophika buledi la kraft ndi zenera ndi logo yosindikizidwaatembenuza bokosi la keke wamba kukhala malonda ang'onoang'ono a mtundu wanu-ozizira, chabwino? Zomata zosangalatsa patchuthi kapena zokometsera zatsopano zimapangitsanso anthu kumwetulira ndikukumbukira ophika buledi wanu.

Pangani Basic Packaging Kuwala

Ngakhale zotengera zotsika mtengo zimatha kumverera mwapadera ndi kukhudza kwakung'ono. Mangani riboni kapena twine kuzungulira bokosilo. Onjezani mapepala amtundu wamitundu mkati. Abokosi lophika buledi ndi zeneraatakulungidwa ndi pepala lopangidwa nthawi yomweyo amamva bwino kwambiri. Makasitomala akamatsegula amamva ngati akumasula mphatso. Ndipo ndani sakonda kasewero kakang'ono kotsegula bokosi?

Khalani Waubwenzi ndi Opereka Anu

Maubwenzi abwino amapulumutsa ndalama. Lankhulani ndi omwe akukupatsirani katundu, funsani za kuchotsera kochuluka, ndikuwona ngati mungathe kusonkhanitsa malonda. Kupezamakonda osindikizidwa a kraft bakery mabokosimu dongosolo lalikulu nthawi zambiri zimakhala zotsika mtengo kuposa kugula magulu ang'onoang'ono. Kuphatikiza apo, ogulitsa amatha kupangira ma tweaks osavuta kuti asunge ndalama ndikusunga mabokosi apamwamba. Kupambana-kupambana.

Yerekezerani Mtengo ndi Mtengo

Musanasankhe, onani njira yomwe imakupatsirani ndalama zambiri. Fananizani mabokosi osavuta okhala ndi zikwama kapena mabokosi okhazikika. A okwera mtengo pang'onomwambo wodziwika ndi chakudya phukusinjira ikhoza kupangitsa makasitomala kukhala osangalala ndikuwabweretsanso. Ganizirani ngati kugula chimwemwe pang'ono.

Mabokosi A Keke Amwambo Osatsimikizira Umboni wa Madzi

Gulani Ma Sets Athunthu

Kugula zolongedza ngati seti kumatha kupulumutsa ndalama ndikupangitsa kuti mkate wanu uwoneke wadongosolo. Mwachitsanzo, kupezamwambo kudya chakudya ma CDchifukwa makeke anu onse, makeke, ndi makeke nthawi imodzi amasunga mashelefu anu osasinthasintha, amalimbitsa mtundu wanu, komanso amachepetsa vuto la kujowina mabokosi osiyanasiyana.

Nayi nsonga yaying'ono: tiganizireni ngati malo anu ogulitsira pazofunikira zonse zamapepala azakudya. Timaperekanso zikwama zamapepala, zomata ndi zolemba, mapepala osapaka mafuta, thireyi, zomangira, zoyikapo, zogwirira, zodulira mapepala, makapu ayisikilimu, makapu akumwa otentha kapena ozizira. Potenga zida zanu zonse pamalo amodzi, mumasunga nthawi ndikupewa kumutu kwanthawi zonse.

Kaya nkhuku yokazinga ndi burger, khofi ndi zakumwa, zakudya zopepuka, zophikidwa monga mabokosi a keke, mbale za saladi, mabokosi a pizza, matumba a mkate, ngakhale ayisikilimu, mchere, ndi zakudya za ku Mexican - takuphimbani. Timaperekanso mayankho onyamula katundu, kuphatikiza zikwama zonyamula katundu, makatoni, ndi zokutira thovu, kuphatikiza mabokosi osiyanasiyana owonetsera oyenera zinthu zathanzi, zokhwasula-khwasula, ndi zinthu zosamalira anthu. Kwenikweni, chilichonse chomwe mungafune, mutha kuchipeza pamalo amodzi-ndipo gulu lanu lidzakuthokozani chifukwa cha izi!

Malingaliro Omaliza

Ngakhale pa bajeti yaying'ono, zisankho zanzeru zitha kupangitsa kuti zotengera zanu zophika buledi ziziwoneka mwaukadaulo komanso zosaiŵalika. Yang'anani pazinthu zazikulu, gwiritsani ntchito zing'onozing'ono koma zaluso, ndipo samalani za ogulitsa ndi mtengo wake. Mudzadabwa ndi kusiyana kotani komwe kumapanga pang'ono. Makasitomala amazindikira, amagawana, ndipo amabwereranso. Ndizodabwitsa kuti bokosi losavuta lingachite!

Kuyambira 2015, takhala chete omwe ali chete kumbuyo kwa mitundu 500+ yapadziko lonse lapansi, tikusintha ma CD kukhala oyendetsa phindu. Monga opanga ophatikizika kuchokera ku China, timakhazikika pamayankho a OEM/ODM omwe amathandiza mabizinesi ngati anu kuti apindule ndi 30% pokweza malonda kudzera pakusiyanitsira ma phukusi.

Kuchokerasiginecha njira zopangira chakudyazomwe zimakulitsa chidwi cha alumalinjira zowongolera zochotseraopangidwa kuti azithamanga, mbiri yathu imafikira 1,200+ SKUs zotsimikiziridwa kuti zimakulitsa luso lamakasitomala. Fotokozerani zakudya zanumakapu osindikizidwa opangidwa ndi ayisikilimuzomwe zimakulitsa magawo a Instagram, barista-grademanja a khofi osagwira kutenthazomwe zimachepetsa madandaulo otaya, kapenazonyamulira mapepala amtundu wa luxezomwe zimasandutsa makasitomala kukhala zikwangwani zoyenda.

Zathunzimbe fiber clamshellsathandiza makasitomala a 72 kukwaniritsa zolinga za ESG ndikuchepetsa ndalama, ndizomera zochokera PLA ozizira makapuakuyendetsa kugula kobwerezabwereza kwa malo odyera opanda ziro. Mothandizidwa ndi magulu a kamangidwe ka nyumba ndi kupanga zovomerezeka ndi ISO, timaphatikiza zinthu zofunika pakuyika—kuyambira pa zomangira zosapaka mafuta mpaka zomata zodziwika bwino—mu dongosolo limodzi, invoice imodzi, ndi 30% kudwala mutu wocheperako.

Nthawi zonse timatsatira zofuna zamakasitomala monga kalozera, kukupatsirani zinthu zapamwamba komanso ntchito yabwino. Gulu lathu limapangidwa ndi akatswiri odziwa zambiri omwe angakupatseni mayankho makonda ndi malingaliro apangidwe. Kuchokera pakupanga mpaka kupanga, tidzagwira ntchito limodzi nanu kuwonetsetsa kuti makapu anu a mapepala opanda pake amakwaniritsa zomwe mukuyembekezera ndikupitilira.