II. Kuyika kwa brand ndi kufananiza kalembedwe ka makapu a ayisikilimu
A. Mfundo zazikuluzikulu ndi maudindo oyika chizindikiro
Kuyika kwamtundu kumatanthawuza kuyika bwino ndikukonzekera mtundu wa kampani kutengera momwe msika umafunira, momwe akupikisana nawo, zabwino zake, mawonekedwe ake, ndi zina. Cholinga choyika chizindikiro ndikupatsa ogula chidziwitso chokwanira komanso chidaliro pamtunduwo. Ndiyeno zikhoza kupangitsa kuti mtunduwo uwoneke bwino pampikisano woopsa wa msika. Kuyika kwamtundu kuyenera kuganiziranso zinthu monga anthu omwe akufuna, kupikisana kwakukulu, komanso kufunikira kwa mtunduwo.
Kuyika ma brand kungathandize mabizinesi kukhazikitsa chithunzi cholondola. Ndipo imatha kukulitsa kuzindikira kwamtundu ndi mbiri, kukhulupirika kwa ogula komanso kuzindikira kwamtundu.
B. Momwe mungadziwire kalembedwe ndi makhalidwe a ayisikilimu makapu pepala
Kuyika chizindikiro kungapereke chitsogozo cha kalembedwe ndi makhalidwe a makapu a ayisikilimu. Mabizinesi amatha kuphatikizira chithunzi chamtundu wawo komanso malingaliro amtengo wapatali pakupanga makapu a ayisikilimu. Potero imatha kukulitsa chithunzi chamtundu wawo ndikupatsa ogula mwayi wogula.
Posankha kalembedwe ka makapu a ayisikilimu, ndikofunikira kuganizira momwe mtunduwo ulili komanso ogula omwe akufuna. Makapu osiyanasiyana a makapu a ayisikilimu ayenera kukhala ndi masitayilo osiyanasiyana kuti agwirizane ndi mtundu wake komanso mawonekedwe ake. Ponena za kalembedwe, munthu amatha kusankha pakati pa masitayelo osavuta komanso amakono, komanso masitayilo okongola komanso osangalatsa. Izi zimadalira malo amtundu komanso omvera omwe akufuna.
Mabizinesi amathanso kupanga mawonekedwe amtundu wawo ndi mayendedwe awo kudzera muzosindikiza za kapu yamapepala. Ma logo, zithunzi, zolemba, ndi mitundu zimatha kulumikizidwa ndi mawonekedwe azinthu, zokometsera, nyengo, kapena zikondwerero zachikhalidwe. Mwachitsanzo, pa Khrisimasi, zinthu monga mtengo wa Khrisimasi ndi mphatso zimatha kuwonjezeredwa kuti makapu a ayisikilimu azikhala okhudzidwa kwambiri.
C. Kuyerekeza masitayilo a makapu a ayisikilimu amapepala amitundu yosiyanasiyana
Mitundu ya makapu a ayisikilimu amapepala amitundu yosiyanasiyana imatha kuwonetsa chithunzi ndi mawonekedwe amtunduwu. Mwachitsanzo, makapu a ayisikilimu a Häagen-Dazs amatengera mawonekedwe osavuta komanso amakono. Imagwiritsa ntchito shading yoyera ndi mafonti akuda, ndikugogomezera kukoma ndi mawonekedwe. Makapu a ayisikilimu a Sprite amatengera kalembedwe kokongola, kokhala ndi zojambula ngati zopangira. Zimapanga chithunzi chamtundu wamoyo komanso chosangalatsa.
Mitundu ina monga Dilmo ndi Baskin Robbins atengeranso zinthu zokopa ndi zokondweretsa za makapu. Izi zitha kutengera zokonda ndi zokongoletsa zamagulu osiyanasiyana ogula.
Kufananiza mawonekedwe amtunduwo ndi kalembedwe ka makapu ayisikilimu amatha kuphatikizira chithunzi chamtunduwu. Ndipo imatha kukweza mtengo wamtundu komanso mawonekedwe. Komanso, imatha kubweretsa zokumana nazo zabwinoko za ogula ndi ogwiritsa ntchito kwa ogula.
