Why Are Coffee Shops Focusing on Takeaway Growth?

Muri iyi si yihuta cyane,gufata ibikombe bya kawababaye ikimenyetso cyoroshye, hamwe nabaguzi barenga 60% ubu bahitamo gufata cyangwa kugemura kuruta kwicara muri café. Ku maduka ya kawa, gukoresha iyi nzira ni urufunguzo rwo gukomeza guhatana no gukomeza iterambere rihamye.

Ariko nigute bashobora gutuma serivisi zabo zo gufata ibintu zigaragara? Ni izihe ngamba zizafasha mubyukuri?

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Gukora Ibikubiyemo Byateganijwe

Ntabwo buri menu yibintu ari byiza kubikuramo, niyo mpamvu kugira menu yihariye yo gufata ari ngombwa. Ubushakashatsi buvaKomeza yerekana ko 30% byabakiriya ari benshibirashobokamugihe bafite uburambe bukomeye bwo gufata. Amaduka yikawa agomba kwibanda mugutanga ibintu byoroshye, byoroshye-gutwara-ibintu bifata neza mugihe cyo gutambuka.

Kuraho ibintu bitagenda neza no kwibanda kubiribwa nka sandwiches, gupfunyika, cyangwa muffin birashobora kunoza uburambe bwabakiriya. Kubatanga ibicuruzwa, ibi bivuze gutanga ibicuruzwa byabugenewe bihuye neza nibintu, byemeza ko bigeze neza kandi bishimishije.

Gukoresha Gupakira Iburyo bwo Kumenyekanisha Ibirango

Gupakira birenze ikintu gusa - ni uburambe. Ubushakashatsi bwerekana ko 72% byabaguzi babivugaigishushanyo mbonera kigira uruhare runini mubyemezo byabo byo kugura. Ku maduka yikawa, ibikombe byikawa byafashwe nuburyo bworoshye ariko bukomeye bwo kuzamura kumenyekanisha ibicuruzwa. Buri gikombe mubyukuri ni icyapa gito, cyamamaza ubucuruzi bwawe aho abakiriya bawe bajyana.

Ariko ntabwo ari ukureba gusa. Gutangaubuziranenge bwo hejuru, buramba iremeza ko ikawa imbere ikomeza gushyuha kandi igikombe kigumana imiterere yacyo, gitanga uburambe bwiza bwo gutangira kuva kirangiye.

Isoko ryubushakashatsi & Isesengura rihiganwa

Gusobanukirwa ibyo amarushanwa akora ni ngombwa. Nk’ubushakashatsi bwakozwe mu 2022, hafi40%by'ubucuruzi buciriritse mu rwego rwa serivisi y'ibiribwa byongereye amafaranga yibanda kuri serivisi zo gufata no gutanga. Gusesengura icyakorera abanywanyi, niba ari ibipfunyika, ingamba zo kugena ibiciro, cyangwa itangwa rya menu, birashobora gutanga ubushishozi bwagaciro.

Kurugero, ni abanywanyi bakoreshaibinyabuzima bishobora kubikwa kwiyambaza abakiriya bangiza ibidukikije? Cyangwa birashoboka ko bafashe ibikombe bya kawa yihariye? Mugupima no kwiga ubu buryo, amaduka yikawa arashobora kwiga uburyo bwo gutunganya serivisi zabo bwite no gukomeza imbere yumurongo.

Gukora Ibintu Byoroshye

Umuvuduko ni byose. Mubyukuri, ubushakashatsi bwerekana ko 70% byabakiriya bahitamo iduka rya kawa ukurikije uburyo bashobora kubona vuba. Kugira ngo imikorere irusheho kugenda neza, amaduka menshi yikawa ashyiraho konti yabugenewe, yemerera abakiriya gufata ibinyobwa byabo nta mananiza yo gutegereza kumurongo muremure. Ongeraho sisitemu yo kwinjira muburyo bwa digitale irashobora kurushaho kunoza inzira mugucunga ipikipiki itondekanye neza, kugirango abakiriya bashobore gufata ikawa yabo bakagenda.

Kubatanga ibicuruzwa, ibi bitanga amahirwe akomeye. Gutangaigisubizo cyihariye cyo gupakiraibyo byombi kandi bikora neza birashobora gufasha amaduka yikawa kunonosora uburyo bwo gufata mugihe ushimangira ikirango cyabo hamwe na buri cyegeranyo.

Gukoresha Imbuga nkoranyambaga zo Gutezimbere

Hamwe na miliyari 4.9 z'abantu bakoresha imbuga nkoranyambaga ku isi, nta kibazo kijyanye n'akamaro kayo. Ikawa yifuza guteza imbere serivisi zayo zigomba gukomeza kugaragara kurubuga nka Instagram, Facebook, na TikTok. Kubera iki? Kuberako 90% byabakiriya bagenzura imbuga nkoranyambaga mbere yo guhitamo aho bakoresha amafaranga yabo.

Kohereza amafoto yabakiriya bishimye hamwe nikawa yabo ifata cyangwa bagatanga amasezerano yigihe gito kubakurikirana imbuga nkoranyambaga birashobora kuzamura umubano. Ariko ntabwo ari ugushiraho gusa - ahubwo ni no gusubiza. Gusubiza kubintu byiza nibibi bifasha kubaka ikizere no kwizerwa, nibyingenzi kugirango utsinde igihe kirekire.

No kubatanga ibicuruzwa? Gutanga amaduka yikawa hamwe nibikombe bikurura, byacapishijwe ibicuruzwa byoroshye kuborohera kwihagararaho kuri buri mbuga nkoranyambaga.

Nigute Igikombe cya Takeaway Igikombe Cyongera Ubucuruzi bwawe

Ibikombe bya kawa gakondo yacu itanga inyungu nyinshi zishobora gufasha amaduka yikawa kuzamura serivisi zabo:

Ubushobozi bwo gukora cyane:Turashobora gutanga ibikombe bigera ku 500.000 buri munsi, tukareba ko amaduka yikawa ashobora kuzuza ibicuruzwa byinshi byo gufata byoroshye.
Icapiro ryambere:Ukoresheje ibiryo-byo muri soya ishingiye kuri UV wino, uburyo bwo gucapa byongera amashusho neza 300%, ukareba neza ko ikirango cyawe kigaragara.
Kwirinda bidasanzwe:Igikombe cyacu kirimo impapuro zijimye, zituma ibinyobwa bisusurutsa mugihe gikomeza imiterere nigikombe.
Umubare muto ntarengwa wateganijwe:Dushyigikiye ubucuruzi butera imbere dutanga igiciro gito cyibikombe 10,000, byoroshye gushora imari mugupakira ibicuruzwa.
Ihinduka ryihuse:Ibikorwa byacu byoroheje byerekana neza ko byihuta, nubwo bitarenze igihe ntarengwa.
Serivisi zubusa:Dutanga ubufasha bwumwuga kubusa nta kiguzi cyinyongera, tugufasha gukora ibipapuro bihagaze byongera ibicuruzwa byawe bigaragara.

Gutwara Gukura Kwikuramo hamwe ningamba zubwenge hamwe no gupakira ibicuruzwa

Kwifata ntibikiri amahitamo gusa - birakenewe mubucuruzi bwibiryo byihuta cyane. Amaduka yikawa akeneye kunonosora ibicuruzwa byabo, abanywanyi bashakashatsi, no gushora imari murwego rwohejuru, gupakira ibicuruzwa kugirango bikomeze guhatana.

Mugukorana nu mutanga wizewe wogupakira, amaduka yikawa arashobora gukora uburambe bwo gufata ibintu byongera ibicuruzwa hamwe nubudahemuka. Urutonde rwibikombe byikawa byateguwe kugirango tubigereho - fasha ubucuruzi bwawe guhagarara kumasoko yuzuye, igikombe kimwe icyarimwe.

Urupapuro rwa Tuoboyashinzwe mu 2015, kandi ni imwe mu ziyoboyeigikombe cyimpapuroabakora, inganda & abatanga ibicuruzwa mubushinwa, bemera OEM, ODM, na SKD.

Kuri Tuobo,twishimiye ubwitange bwacu bwo kuba indashyikirwa no guhanga udushya. Iwacuibikombe byabigenewebyashizweho kugirango bikomeze gushya nubuziranenge bwibinyobwa byawe, byemeze uburambe bwo kunywa. Dutanga intera nini yaGuhitamokugufasha kwerekana ikirango cyawe kidasanzwe nindangagaciro. Waba ushaka ibicuruzwa birambye, bitangiza ibidukikije cyangwa ibishushanyo mbonera, dufite igisubizo cyiza cyo guhuza ibyo ukeneye.

Kwiyemeza kwiza no guhaza abakiriya bivuze ko ushobora kutwizera gutanga ibicuruzwa byujuje ubuziranenge bwo hejuru ninganda. Umufatanyabikorwa natwe kuzamura ibicuruzwa byawe no kuzamura ibicuruzwa byawe wizeye. Imipaka yonyine ni ibitekerezo byawe mugihe cyo gukora uburambe bwibinyobwa byuzuye.

Buri gihe twubahiriza ibyifuzo byabakiriya nkuyobora, tukaguha ibicuruzwa byiza na serivise nziza. Ikipe yacu igizwe nababigize umwuga bashobora kuguha ibisubizo byihariye hamwe nibitekerezo byo gushushanya. Kuva mubishushanyo kugeza kumusaruro, tuzakorana cyane nawe kugirango tumenye neza ko ibikombe byawe byabigenewe byujuje ibyifuzo byawe kandi birenze.