7 Essentials for Impactful Food Packaging Design

Mumusika wemazuva ano unokurumidza kukurumidza, kurongedza kwako kuri kutora pfungwa-kana kusanganisa kumashure?
Isu tinorarama munguva yekuona-yekutanga apo"Packaging ndiye mutengesi mutsva."Mutengi asati aravira chikafu chako, vanochitonga nekuputira. Kunyange hutano huchagara huri mambo, ndiyodesignyekurongedza kwako iyo inobvisa chigadzirwa chako kubva pasherufu uye mumaoko avo.

Ndosaka mamwe marudzi echikafu ari kuisa mari mazviricustom branded food packagingizvo zvinoita zvinopfuura kungobata chigadzirwa-zvinotaura nyaya, zvinovaka kuvimba, uye zvinogadzira danho rekutengesa zvakare. Saka kurongedza kwako kunogona sei kumira pachena mumusika wakaguta? Ngatinyure mumisimboti minomwe bhizinesi rega rega rezvekudya rinofanira kutevedzera.

1. Nzwisisa Nzvimbo Yako Yemakwikwi

https://www.tuobopackaging.com/paper-bakery-bags/

Usati wambofunga nezvekugadzira, unofanirwa kunzwisisa kuti chigadzirwa chako chakamira papi. Ndivanaani vakwikwidzi vako? Chinhu chako chinokwikwidza pasherufu kana chikamu chipi? Chinonyanya kukosha, chii chinoita kuti brand yako ive yakasiyana?

Zvibvunze kuti:

Nei vatengi vachifanira kuvimba nesu?
Ipfungwa ipi yatinopa?
Chii chatinoita zviri nani kupfuura chero ani zvake?

Kuziva aya makiyi akasiyana anokupa iwe hwaro hwehurongwa hwekurongedza husina kungonaka, asi hune chinangwa.

2. Ronga Ruzivo neCrear Hierarchy

Vatengi vanoongorora kurongedza mumasekonzi - meseji yako inofanirwa kuve yakajeka. Ndipo panouya hutungamiri hwezvinyorwa. Funga muzvikamu:

Zita rechiratidzo
Chigadzirwa mhando
Chinhu chakakosha kana kubatsirwa
Optional product variation

Nekuronga mavara nenzira inonzwisisika, unobatsira vatengi kuona nekukasira kuziva zvavari kutsvaga. Kurongeka kwakachena, kunoenderana kunoderedza kuneta kwesarudzo uye kunovaka kuvimbana. Ungave uri kugadziramapepa ekubheka mabhegikana mabhokisi ekutora, kujeka kunogara kuchikunda.

3. Gadzira Visual Focal Point

Kunyangwe iwo anonyanya kuzivikanwa mabhureki achiri kuda standout dhizaini chinhu. Iyo inogona kunge iri logo yako, siginecha yechigadzirwa foto, kana yakasarudzika chimiro. Asi usaremedze mutengi - sarudza imwe yekutanga yekuona cue uye uite pop.

Shandisa typography, mufananidzo, ruvara, kana nzvimbo isina kunaka kuti uwedzere kutarisa ikoko. Iyo yakanyatsoiswa yekuona inokonzeresa inovimbisa kuti vatengi vanogona kuwana chigadzirwa chako zvakare-nekukurumidza.

4. Gamuchira "Zvishoma Zvishoma" Mutemo

Kupfava kune simba. Nepo kuri kuyedza kunyora mabhenefiti ese anopihwa nechigadzirwa chako, dhizaini yakawandisa inonetesa yako musimboti meseji. Namatira kune chimwe kana zviviri zvirevo zvakakosha. Kuremedza kumberi kwepakeji yako kunoderedza maitiro ayo ekuona.

Chengetedza zvimwe zvechigadzirwa zvemativi, panhizha yekumashure, kana kunyange tag yakadhindwa. Izvi zvinonyanya kubatsira kunetsika mapepa mabhegivane nzvimbo yakawanda. Shandisa nzvimbo idzi kutaura nyaya yemhando yako pasina kumanikidza kuratidzwa kwekutanga.

5. Shandisa Zvinoonekwa Kupa Chigadzirwa Hunhu

Packaging ibhiriji rekunzwa pakati pechigadzirwa nemutengi. Kuratidza chigadzirwa—pamahwindo akajeka kana kuti mifananidzo chaiyo—kunowedzera chivimbo chemutengi. Ruvara, patani, uye manyorerwo anotumirawo zvirevo zvine simba pamusoro pekuravira, kutsva, uye kunaka.

Mifananidzo yemararamiro inogona kubatsira kusimbisa manzwiro: Funga rustic huni mameseji echingwa chehunyanzvi, kana michero inopenya yemifananidzo yezvikafu. Yese sarudzo yekuona inofanirwa kubatana neyako mutengi akoshi uye zvinotarisirwa.

6. Ziva Mitemo yeChigadzirwa Chako Chikamu

Zvigadzirwa zvakasiyana zvinoda nzira dzakasiyana dzekugadzira. Kurongedza kwechikafu, semuenzaniso, kazhinji kunotsamira pane zvine simba zvinoonekwa uye kutora mafoto kugadzira chido chekudya. Mukupesana, pharma kana zvekuwedzera zvinogona kuisa pamberi kujeka uye kutevedzera pamusoro pekunakisa maitiro.

Kunzwisisa aya emhando-chaiwo zviyero kunokubatsira kudzivirira dhizaini kukanganisa. Nezvokudya, chokwadi chinokosha. Kana iwe ukavimbisa "yakaitwa nemaoko," kurongedza kwako kunofanirwa kutsigira izvo zvinodaro-kubva pakusarudza zvinhu kuenda kune font style kusvika kune color palette.

7. Ita Chigadzirwa Chako Chiri Nyore Kuwana uye Kutenga

Chii chinobatsira mutengi kuona chigadzirwa chako ipapo? Kazhinji:color, chimiro,uyeiconography. Typography uye zvinyorwa zvinotamba zvinotsigira, asi maitiro ekuona anogara achitungamira.

Fungawo kuti chigadzirwa chako chinotengwa sei. Iyo yakatorwa pasherufu, yakaodha kuburikidza nekutumira app, kana kuchengetwa mune yekuratidzira kesi? Packaging inofanira kuvandudzwa kuti yakawanikwa sei uye kupi. Semuyenzaniso, mibato yakatsetseka kana kuchekwa kwemahwindo kunogona kubatsira mabhegi ekutakurisa amire akati twasu uye ataridzike akachena muchitoro.

Gara uchiyeuka: kumberi kwepakeji yako ndiyo yekupedzisira yekushambadzira mukana usati watenga. Inoda kuwana ruvimbo, kuburitsa kukosha, uye kukoka chiito-zvese mukati memasekonzi mashanu.

Pfungwa dzekupedzisira

Packaging haisi yekushongedza chete. Mutengesi wako akanyarara, mumiriri wemhando yako, uye kazhinji, wako wekutanga (uye chete) kupfura pakutendeuka. Nekunyatsotarisisa kumisimboti yekugadzira-sekujeka kwekuona, kukwezva kwemanzwiro, uye kushanda kwemaitiro-unokwanisa kushandura kunyangwe chigadzirwa chiri nyore kuita chiitiko chisingakanganwike.

Kunyangwe iwe uri kutangisa snack mutsara mutsva kana kuzorodza bheki brand, kutevedzera iyi yekurongedza dhizaini mitemo inogona kukupa iwe kumucheto kwaunoda.

Unoda kuongorora kuti dhizaini dhizaini inogona kukwidziridza kurongedza kwako? Chikwata chedu kuTuobo Packaging chinonyanya kusanganisa kushanda nesimba rekumaka kumabhizinesi madiki uye epakati pehukuru hwechikafu.

Kubva 2015, tanga tiri simba rinyerere kuseri kwemazana mashanu+ epasi rose mabhureki, tichishandura kurongedza kuita vatyairi vepurofiti. Semugadziri akabatanidzwa kubva kuChina, isu tinoshanda muOEM/ODM mhinduro dzinobatsira mabhizinesi akaita seako kuwana anosvika makumi matatu muzana ekutengesa kusimudzwa kuburikidza nehunyanzvi hwekupakura kusiyanisa.

Kubvasignature food packaging solutionsiyo inosimudzira sherufu kukwezva kuneyakagadziridzwa takeout masisitimuyakagadzirirwa kumhanya, yedu portfolio inosvika 1,200+ SKUs dzakaratidzwa kuwedzera ruzivo rwevatengi. Fungidzira ma dessert ako mukatitsika-yakadhindwa ice cream makapuiyo inowedzera Instagram migove, barista-giredhimaoko ekofi asingadziviriri kupisaizvo zvinoderedza zvichemo zvekuteuka, kanavatakuri vepepa vane mhando yemhando yepamusoroizvo zvinoshandura vatengi kuita zvikwangwani zvekufamba.

Yedunzimbe fiber clamshellsvakabatsira 72 vatengi kusangana ESG zvinangwa panguva yekucheka mitengo, uyechirimwa-based PLA inotonhora makapuvari kutyaira vachidzokorora kutenga kune zero-waste cafes. Tichitsigirwa nezvikwata zvemadhizaini emumba uye kugadzirwa kwakasimbiswa neISO, tinobatanidza zvinhu zvakakosha zvekurongedza — kubva kumabhaisikopo asina girisi kusvika kune zvine mabhii ezvimiti — kuita odha imwe, invoice imwe, 30% kushomeka kwemusoro.

Isu tinogara tichitevedzera kudiwa kwevatengi segwara, tichikupa iwe zvigadzirwa zvemhando yepamusoro uye sevhisi ine kufunga. Chikwata chedu chinoumbwa nenyanzvi dzine ruzivo dzinogona kukupa mhinduro dzakagadzirirwa uye mazano ekugadzira. Kubva padhizaini kusvika pakugadzira, isu tichashanda padhuze newe kuti tive nechokwadi chekuti makapu ako akajairwa mapeji makapu anonyatso kuzadzisa zvaunotarisira uye nekupfuura iwo.