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Tuobo kurongedza yakazvipira kupa zvese zvinoraswa zvezvitoro zvekofi, zvitoro zvepizza, maresitorendi ese uye imba yekubikira, nezvimwe, zvinosanganisira makapu emapepa ekofi, makapu ekunwa, mabhokisi ehamburger, mabhokisi epizza, mabhegi emapepa, masanga epepa uye zvimwe zvigadzirwa.

Zvese zvigadzirwa zvekurongedza zvinobva pane iyo pfungwa yegirinhi uye kuchengetedzwa kwezvakatipoteredza. Zvigadzirwa zvegiredhi rekudya zvinosarudzwa, izvo zvisingazokanganisa kunaka kwezvinhu zvekudya. Iyo haina mvura uye inodzivirira mafuta, uye zvinosimbisa kuzviisa mukati.

  • SEHR VIEL<br> MEHR

Maitiro ekugadzirisa Ice Cream Pepa Makapu Anowirirana neBrand Positioning Yako?

I. Nhanganyaya

Ice cream ndeimwe yeanonyanya kufarirwa madhirita muzhizha, uye makapu emapepa ndiwo akanakisa kubatanidza ice cream. Ice cream mapepa makapu anogona kumiririra chiratidzo chechiratidzo, kukosha, uye chimiro chemufananidzo. Nekudaro, kugadzirisa ice cream mapepa emakapu inzira inoshanda yemabhizinesi kuti vawedzere chimiro chavo chemhando uye kuwedzera kuoneka kwavo.

Iyo yakanaka ice cream pepa mukombe dhizaini inogona kuwedzera mufananidzo wekambani brand mupfungwa dzevatengi. Uye ipapo inogona kuumba kukosha kweiyo brand uye chimiro chemufananidzo. Iyo yakanaka ice cream pepa mukombe inogona kupa yakanakisa kuravira chiitiko. Iyo zvakare inogona kukurudzira kuziva kwevatengi uye kuvimba mumhando. Nekudaro inogona kuwedzera kuvimbika kwemhando uye kutengesa.

Panguva imwecheteyo, akagadziridzwa ice cream mapepa makapu anogonawo kubatsira mabhizinesi kusimudzira mhando dzawo uye kuwedzera ruzivo rwemhando. Kushandisa makapu emapepa anoenderana nechiratidzo chemhando muzvitoro zveice cream kana zvitoro zvekofi isarudzo yakanaka. Izvi zvinobvumira vatengi kuwana zvakananga ruzivo rwemhando apo vachifarira chikafu chinonaka. Izvo zvinogona kuwedzera bhizinesi 'chiratidzo chemhando uye kuoneka.

Saka, tsika ice cream mapepa makapu ane kukosha kukuru kumabhizinesi. Inogona kuwedzera kukwikwidza kwavo, kukosha kwemhando, uye kuoneka mumusika.

II. Kumisikidzwa kweBrand uye masitayipi ekufananidza eice cream bepa makapu

A. Mafungiro ekutanga uye mabasa ekumisikidzwa kwemhando

Kumisikidzwa kweBrand kunoreva kumira kwakajeka uye kuronga kwemhando yekambani zvichienderana nekudiwa kwemusika, mamiriro emukwikwidzi, uye zvawo zvakanakira, maitiro, uye zvimwe zvinhu. Chinangwa chekumisikidza brand ndechekupa vatengi ruzivo rwakakwana uye kuvimba mumhando. Uye zvino inogona kugonesa iyo brand kumira kunze mumakwikwi anotyisa emusika. Kumisikidzwa kweBrand kunofanirwa kufunga nezvezvinhu zvakaita sevateereri vanotarisirwa, kukwikwidza kwakanyanya, uye kukosha kwechiratidzo chemhando.

Brand positioning inogona kubatsira mabhizinesi kumisikidza mufananidzo chaiwo. Uye inogona kuwedzera ruzivo rwemhando uye mukurumbira, kuvimbika kwevatengi uye kuziva kwemhando.

B. Nzira yekuziva sei maitiro uye maitiro e ice cream mapepa makapu

Kumisikidzwa kweBrand kunogona kupa kutungamira kwemaitiro uye kukosha kweaizi cream makapu. Mabhizinesi anogona kubatanidza chimiro chavo chemhando uye kukosha chirevo mukugadzirwa kwema ice cream makapu. Nekudaro inogona kusimudzira chimiro chavo chemhando uye kupa vatengi ruzivo rwakanaka rwekutenga.

Paunenge uchitarisa maitiro eice cream mapepa makapu, zvinodikanwa kufunga nezvemhando yekumisikidza uye chinangwa chevatengi. Mhando dzakasiyana dze ice cream paper cups dzinofanirwa kunge dziine madhizaini akasiyana siyana kuti aenderane nekuzivikanwa kweiyo brand uye maitiro. Mukutaura kwemaitiro, munhu anogona kusarudza pakati pemaitiro akareruka uye emazuva ano, pamwe chete nemhando dzakanaka uye dzinonakidza. Izvo zvinoenderana nechinzvimbo chechiratidzo uye vateereri vanotarisirwa.

Mabhizinesi anogona zvakare kugadzira chimiro chavo chemhando uye hunhu kuburikidza nezvinhu zvekudhinda kapu yepepa. Brand logos, mifananidzo, zvinyorwa, uye mavara anogona kubatanidzwa kune zvigadzirwa maitiro, flavour, mwaka, kana tsika mitambo. Semuenzaniso, paKisimusi, zvinhu zvakaita semuti weKisimusi uye zvipo zvinogona kuwedzerwa kuita kuti ice cream makapu awedzere manzwiro.

C. Kuenzaniswa kweaizikirimu mapepa emukombe mataira kubva kune akasiyana mabhureki

Zvitaera zveice cream mapepa emakapu kubva kune akasiyana mhando anogona kuratidza chimiro uye chimiro cheiyo brand. Semuyenzaniso, Häagen-Dazs 'aizikirimu makapu anotora akapfava uye azvino maitiro ekugadzira. Inoshandisa chena shading uye matema mafonti, uye inosimbisa delicacy uye manyorerwo. Sprite's ice cream mapepa makapu anotora yakanakisa dhizaini dhizaini, ine mavara emakatuni sezvinhu zvekugadzira. Inogadzira mufananidzo unofadza uye unonakidza wechiratidzo.

Mamwe mabhureki akadai saDilmo naBaskin Robbins atorawo zvinobata maziso uye zvinofadza zvekudhinda kapu. Izvo zvinogona kuenderana nekuravira uye aesthetics yemapoka akasiyana evatengi.

Kufananidza chimiro chemhando nemaitiro ema ice cream makapu anogona kubatanidza iyo brand mufananidzo. Uye inogona kuvandudza kukosha kwechiratidzo uye kuoneka. Zvakare, inogona kuunza zvirinani mutengi uye mushandisi ruzivo kune vatengi.

sei kushandisa ice cream bepa makapu

Yakagadzirirwa ice cream makapu ane zvivharo kwete chete kubatsira kuchengetedza chikafu chako chitsva, asi zvakare kukwezva kutarisisa kwevatengi. Kudhinda kwemavara kunogona kusiya maonero akanaka kune vatengi uye kuwedzera chido chavo chekutenga ice cream yako. Makapu edu akagadziridzwa emapepa anoshandisa muchina wepamberi nemidziyo, kuve nechokwadi chekuti makapu ako emapepa akadhindwa zvakajeka uye zvakanyanya kunaka. Huya uye tinya pano kuti udzidze nezve yeduice cream mapepa makapu ane mapepa evhavhauyeice cream mapepa makapu ane arch lids!

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III. Kusarudzwa kwezvirongwa zvekudhinda

A.Kuprinda nzira

Kune nzira dzakawanda dzekudhinda. (Senge kudhinda kweoffset, kudhinda kwegravure, kudhinda skrini, kudhinda kwedhijitari, nezvimwewo). Pakusarudza nzira yekudhinda, zvinhu zvakaita senguva yekugadzira, huwandu hwekudhinda, mhando yekudhinda, uye mutengo unofanirwa kutariswa. Kazhinji, kudhinda kweoffset ndiyo inonyanya kushandiswa nzira yekudhinda. Inogona kusangana nehuwandu hwekudhinda huwandu uye zvinodiwa zvemhando.

B. Zvinyorwa zvekudhinda

Izvo zvakadhindwa zvinofanirwa kukwanisa kukwezva kutarisa uye kuratidza chimiro chekambani uye maitiro. Mavara kana misanganiswa yemavara inoshandiswa inzira yakanaka yekuburitsa ruzivo rwemhando uye kukwezva kutarisisa kwevatengi. Mabhizinesi anofanirwa kuona izvo zvinodhinda. (Senge logo yekambani, mifananidzo yechigadzirwa, ruzivo rwemavara, nezvimwewo). Semuenzaniso, logos yemhando uye mifananidzo yechigadzirwa inogona kushandisa mavara akajeka uye akajeka. Uye ruzivo rwechinyorwa runofanirwa kuve rwakapfupika uye nyore kunzwisisa.

C. Kudhinda kungwarira kwekugadzira

Zvinhu zvinotevera zvinofanirwa kucherechedzwa panguva yekudhinda:

(1) Kudhinda dhizaini zvinodiwa zvakakwirira pane kugadzira ndiro;

(2) High zvinodiwa kuti ruvara zvakarurama uye kugadzikana;

(3) Chigadzirwa chacho chinofanira kunge chakajeka, chakakwana, chisina kusiyana kwemavara kana maburrs;

(4) Kuronga kwetaipi kunofanirwa kuve kwakarurama, kuenzanirana, uye kuri pakati nepakati kudzivirira mavara akatsveyama nezvimwe zviitiko;

(5) Kugadzikana kwemhando yekudhinda uye kurongeka kwekudhinda kwakakwira zvakanyanya.

IV. Kiyi yeKugadzira Magadzirirwo

A. Sarudza chimiro chakakodzera uye maitiro

Kusarudza chimiro uye chimiro chakakodzera kunofanirwa kutariswa zvichibva pane hunhu hwechigadzirwa, zvinodiwa nevatengi, uye mafambiro emusika. Paunenge uchigadzira maumbirwo uye masitayera, zvinodikanwa kufunga nezve kuenzana pakati pekuita kwechigadzirwa uye zvinhu zvekushongedza zvakagadzirirwa kukwezva kutarisa kwevatengi.

B. Maitiro ekufananidza mavara uye mapatani

Paunenge uchigadzira mavara uye mapatani echigadzirwa, kurongeka kunodiwa maererano nekuona maitiro, kukosha, maitiro echigadzirwa, uye maitiro. Kazhinji, makambani anogona kushandisa nzira nhatu dzinotevera kuenzanisa mavara uye mapatani. Chekutanga, mabhizinesi anogona kusarudza akabatana mavara, mapatani, mafonti, uye zvimwe zvinhu kuchengetedza kuenderana. Chechipiri, mabhizinesi anogona kuita akasiyana dhizaini zvichienderana neakasiyana chigadzirwa hunhu uye zvinodiwa nevatengi. Chechitatu, mabhizinesi anogona kusarudza akakodzera dhizaini zvinhu zvinoenderana nemusika mafambiro uye fashoni mafambiro.

Panguva imwecheteyo, kana uchifananidza mavara, zvakakosha kubhadhara kuchengetedza kuwirirana uye kwakabatana kusanganiswa kwemavara akasiyana-siyana kudzivirira mavara akaoma.

C. Kugadzira maitiro emhando dzakakosha dzemaruva

Paunenge uchigadzira chimiro chakakosha chemaruva, zvakakosha kuterera kune anotevera maitiro:

(1) Maumbirwo aesthetics. Magadzirirwo emhando yemaruva anofanira kutarisa pane aesthetics yakazara, pane kungoita maruva kana mapatani.

(2) Shandisa mavara. Kushandiswa kwemavara mumataera epatani kunoda kurongeka kwemavara kukwezva vatengi uye kuvandudza kunaka kwechigadzirwa.

(3) Chinja maererano nechiitiko chacho. Kugadziriswa kwemaitiro emaruva kune zviitiko zvakasiyana kunoda dhizaini yakavakirwa pamusika wakasiyana uye zvinodiwa nevatengi. Zvakadai sezviitiko zvepati, kushandiswa kwemazuva ese, zvipo zvakakosha, uye zvimwe zviitiko zvinoda magadzirirwo akasiyana.

(4) Kusiyanisa. Kusiyana-siyana kwemagadzirirwo emaruva kunobatsira pakuwedzera mugove wemusika. Mabhizinesi anogona kugadzirisa maitiro avo kuti asangane nezvinodiwa nemapoka akasiyana, nekudaro achiwedzera kutengesa.

(Isu tine hunyanzvi hwekupa vatengi masevhisi echigadzirwa chekudhindisa. Kudhinda kwemunhu kwakasanganiswa nemhando yepamusoro yekusarudza zvigadzirwa kunoita kuti chigadzirwa chako chitaridzike pamusika uye nyore kukwezva vatengi.Dzvanya pano kuti udzidze nezve yedu tsika ice cream makapu!)

Isu tinogona kupa ice cream mapepa makapu ehukuru hwakasiyana kuti iwe usarudze kubva, kusangana neako akasiyana siyana zvinodiwa. Kunyangwe iwe uchitengesera kune wega vatengi, mhuri kana kuungana, kana kushandiswa mumaresitorendi kana zvitoro zvechain, tinogona kuzadzisa zvaunoda zvakasiyana. Exquisite customized logo kudhinda kunogona kukubatsira iwe kuhwina wave wekuvimbika kwevatengi.Dzvanya pano izvozvi kuti udzidze nezve akagadziridzwa ice cream makapu muhukuru hwakasiyana!

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V. Kusarudzwa kwekurongedza chirongwa

A. Kukosha nebasa rekurongedza

Packaging chikamu chakakosha chezviitiko zvekutengesa. Inogona kunge iri bhiriji uye yekutaurirana chishandiso pakati pezvigadzirwa nevatengi. Packaging inogona kuendesa ruzivo rwemhando, kuwedzera chimiro chemhando, kukwezva kutarisa kwevatengi. Uye inogona kuwedzera huwandu hwekutengesa. Panguva imwecheteyo, dhizaini yakanaka yekurongedza inodawo kutarisa nezvekuchengetedzwa kwezvakatipoteredza uye kusimudzira kwakasimba. Inofanirwa kuwana kudzikira kana kudzokorodza kwepakeji.

B. Nzira yekusarudza kurongedza zvinhu

Kusarudza kurongedza zvinhu kunoda kufunga nezvakawanda zvinhu. (Sezvakaita hunhu, uremu, hupenyu hwesevhisi, uye chinangwa chevatengi cheboka rechigadzirwa.) Zvinhu zvakajairika zvekurongedza zvinosanganisira mapepa ekurongedza, epurasitiki kurongedza uye zvichingodaro. Paunenge uchisarudza zvekurongedza zvinhu, zvinodikanwa kuti unzwisise ongororo yavo yakazara kune hushamwari kwezvakatipoteredza, zvimiro zvemuviri, uye hupfumi. Panguva imwecheteyo, zvekurongedza zvinhu zvinofanirwa kutevedzera zvinoenderana nemitemo yenyika. Saka, izvo zvinogona kuve nechokwadi chemhando uye kuchengetedzwa kwechigadzirwa.

C. Misimboti uye Matekiniki ePackaging Design

Misimboti yekugadzira dhizaini inosanganisira: nyore uye kujeka, kuratidza musiyano, kuenderana nemhando, uye nyore kuzivikanwa uye kuzivikanwa.

Magadzirirwo ekugadzira anosanganisira zvinhu zvitatu. 1.Reasonable marongerwo uye zvinhu. 2.Kusimbiswa kwemavara uye chimiro chinoenderana. 3.Uye dhizaini yekugadzira inoratidza maitiro emhando uye kudiwa kwemusika. Panguva imwecheteyo, dhizaini yekurongedza inodawo kufunga nezvevanhu uye nyore kubva pamaonero evatengi. Inofanirwa kuzadzisa zvavanoda zvekushandisa uye zvinotarisirwa zvepfungwa. Saka, izvo zvinogona kubatsira kuwedzera kukwikwidza kwechigadzirwa.

VI. Optimization ye after-sales service

A. Kukosha kwekuwedzera kuvimbika kwevatengi

Kuvimbika kwemutengi ndiyo kiyi yekusimudzira kwakasimba kwekambani. Vatengi vakavimbika vanounza purofiti yakawanda kukambani. Uye zvakare ivimbiso yakakosha yemufananidzo wekambani. Nekugadzirisa mushure mekutengesa sevhisi uye kuwedzera kugutsikana kwevatengi uye kuvimba, kuvimbika kwevatengi kunogona kuvandudzwa. Nekudaro, izvi zvinogona kubatsira kusimudzira budiriro yebhizinesi.

B. Maitiro ekusimudzira mushure mekutengesa-basa

Kuvandudza mhando yebasa rekutengesa mushure mekutengesa uye kupa masevhisi akasiyana ndiwo kiyi yekusimudzira mushure mekutengesa sevhisi. Vatengesi vanogona kusimudzira kuzivikanwa kwemhando nekupa masevhisi akasiyana. Tinogona zvakare kuramba tichiunganidza mhinduro dzevatengi. Nokudaro, tinogona kuvandudza nzira uye maitiro e-after-sales service. Uye ipapo, tinogona kuvandudza kushanda kwesevhisi uye mhando, uye kuwedzera kuvimbika.

VII. Summary

Kugadziriswa kwema ice cream mapepa makapu kwakakosha zvikuru kumabhizinesi. Sezvo zvichigona kuwedzera kukwikwidza kwavo, kukosha kwemhando, uye kuoneka mumusika. Vatengesi vanogona kusimudzira mhando yavo uye zvigadzirwa nekugadzira akagadziridzwa ice cream makapu.

 

(Chii chiitiko chikuru kubatanidza kapu yepepa reice cream nechipunu chemuti! Tinoshandisa zvinhu zvemhando yepamusoro-soro, zvigadzirwa zvemhando yepamusoro, uye zvipunu zvemapuranga zvechisikigo, zvisinganhuhwi, zvisingacheri, uye zvisingakuvadzi. inogona kushandiswazve, ine hushamwari kwezvakatipoteredza Kapu yepepa iyi inogona kuve nechokwadi chekuti ice cream inochengetedza kunaka kwayo kwepakutanga uye inovandudza kugutsikana kwevatengi.Dzvanya pano kuti utarise makapu edu eice cream emapepa ane zvipunu zvehuni!)

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Nguva yekutumira: Jun-07-2023
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