IV. Kuvandudza Maitiro eIce Cream Pepa Mukombe Mukombe Segmentation Musika
A. Segmentation yeIce Cream Cup Market
Musika we ice cream bepa mukombe unogona kupatsanurwa zvichienderana nezvinhu zvakaita semhando yekombe, zvinhu, saizi, uye mashandisiro.
(1) Mukombe mhando segmentation: inosanganisira sushi mhando, mbiya mhando, koni mhando, tsoka mukombe mhando, square mukombe mhando, nezvimwe.
(2) Kukamurwa kwezvinhu: zvinosanganisira bepa, mapurasitiki, biodegradable zvinhu, zvakatipoteredza zvine hushamwari zvinhu, nezvimwe.
(3) Kuparara kwehukuru: kusanganisira makapu maduku (3-10oz), makapu epakati (12-28oz), makapu makuru (32-34oz), nezvimwewo.
(Tinokwanisa kukupa ice cream paper cups dzema size akasiyana kuti usarudze kubva, zvichizadzisa zvidikanwi zvako zvakasiyana-siyana. Ungave uri kutengesa kune vatengi vega, mhuri kana kuungana, kana kushandiswa mumaresitorendi kana zvitoro zvecheni, tinogona kuzadzisa zvaunoda zvakasiyana. . Yakanakisa customized logo kudhinda kunogona kukubatsira iwe kuhwina wave kuvimbika kwevatengi.Dzvanya pano izvozvi kuti udzidze nezve akagadziridzwa ice cream makapu muhukuru hwakasiyana!)
(4) Kuparara kwekushandisa: kusanganisira yakakwirira-yekupedzisira ice cream mapepa makapu, makapu emapepa anoshandiswa mumaketani echikafu chekukurumidza, uye makapu emapepa anoshandiswa muindasitiri yekubika.
B. Saizi yemusika, kukura, uye kuongororwa kwemaitiro emisika yakasiyana-siyana yakakamurwa yemakapu eice cream emapepa
(1) Musika wemukombe wemapepa wakaumbwa nendiro.
Muna 2018, musika wepasi rose ice cream wakasvika kupfuura mabhiriyoni makumi matanhatu neshanu emadhora. Bowl yakaita ice cream mapepa makapu aitora yakakosha musika. Zvinotarisirwa kuti panosvika 2025, saizi yemusika wepasi rose ice cream icharamba ichikura. Uye chikamu chemusika chendiro yakaita ice cream makapu icharamba ichiwedzera. Izvi zvichaunza mikana yakawanda yebhizinesi kumusika. Panguva imwecheteyo, kuwedzera kwezvigadzirwa uye mitengo yekugadzira kwakanganisawo mutengo uye kukwikwidza kwemusika kwendiro yakaita ice cream makapu. Nekudaro, vagadziri vanofanirwa kutarisa pamitengo uye mutengo-kushanda kuchengetedza hutungamiriri hwemusika. Iko kusimbiswa kwehutano uye kuchengetedza kwezvakatipoteredza mumusika kuri kuwedzera. Mabhizinesi ane basa rekugadzira zvigadzirwa zvine hutano uye zvakanyanya kuchengetedzwa kwezvakatipoteredza. Kuzadzisa zvinodiwa nevatengi uye kukurudzira kumwe kusimudzira musika.
(2) Biodegradable zvinhu mapepa mukombe musika.
Kuwana zvimwe zvinhu zvine hushamwari kwezvakatipoteredza uye zvakagadzikana zvave mamiriro ekumanikidza. Nekudaro, saizi yemusika weiyo biodegradable material mapepa makapu iri kukura nekukurumidza. Musika wepasi rose wemapepa emakapu anoodeka uchakura pamwero wepagore wekukura unosvika 17.6% mumakore mashanu anotevera.
(3) Musika wemukombe wemapepa weindasitiri yekudyira.
Musika wemukombe wemapepa weindasitiri yekudyara ndiwo wakakura. Uye zvinotarisirwa kuchengetedza kukura kwepamusoro. Panguva imwecheteyo, musika uri kutsvaga mamwe ane hushamwari uye anoshanda mapepa makapu kusangana nezvinodiwa nevatengi.
C. Makwikwi Mamiriro uye Tarisiro Prediction yeIce Cream Pepa Cup Segmentation Market
Parizvino, kukwikwidza mumusika weice cream bepa mukombe kunotyisa. Mumusika wechikamu chemukombe, vagadziri vanochengetedza hutsva mukugadzira nekusimudzira. Mumusika wezvikamu zvezvinhu, biodegradable makapu ari kuwedzera mukurumbira. Uye zvinhu zvine hushamwari zvakatipoteredza zviri kutsiva zvechinyakare zvishoma nezvishoma. Pachine imwe nzvimbo yekukura muhukuru hwakakamurwa musika. Panyaya yemusika wekushandiswa kwechikamu, musika wepasi rose ice cream bepa mukombe unonyanya kutariswa muNorth America neEurope.
Pakazara, kudiwa kwezvigadzirwa zvine hushamwari kwezvakatipoteredza uye kuchengetedzeka kubva kune vatengi kuri kuwedzera. Iyo ice cream bepa rekugadzira kapu indasitiri inoenderera mberi nekusimudzira yakanangana nenharaunda ine hushamwari uye inoenderera mberi. Panguva imwecheteyo, mabhizinesi anofanirwa kutarisa pakuvaka brand, R&D innovation. Uye ivo vanofanirwa kuongorora misika mitsva kuti vawane mapoinzi matsva ekukura nemikana.