Ukukhetha umthubi kunye negolideiikomityi zephephainokuzisa amava angcono omthengi, yandise ukuthengisa, kwaye idlale indima ebalulekileyo ekuphuculeni umfanekiso we-brand wevenkile. Ukukhetha ikomityi yephepha elityheli negolide kunokunika abathengi ezi zibonelelo zilandelayo:
Okokuqala, inokwandisa ingqiqo yobunewunewu. Igolide inika abantu ukuziva intle, ihloniphekile, iyabiza. Ukusetyenziswa kwekomityi yegolide yephepha kunokonyusa imvakalelo yobunewunewu kunye nemvakalelo ebalaseleyo xa abathengi besebenzisa.
Okwesibini, igolide inesibheno esibonakalayo esinamandla kumgangatho wombala, onokutsala abathengi abaninzi ukuba bathenge iimveliso zakho kunye nokwandisa ukuthengisa.
Ukongezelela, igolide ngumbala okhethekileyo, onokugqamisa umfanekiso we-brand kwaye wenze uphawu luqapheleke kwaye luphumelele kwiintengiso.
Ekugqibeleni, njengombala wesiphelo esiphezulu, igolide inokuphucula umgangatho weemveliso, ukuze abathengi babe nesazisi kunye nomnqweno wokuthenga iimveliso zakho, kunye nokuphucula ukunyaniseka kwabathengi.
IMPENDULO: Iikomityi zethu zephepha ziqinisekisa ukuba ziyahlangabezana nemigangatho yomgangatho wokutya wamazwe ngamazwe. Iikomityi zephepha zikhuselekile, azinabungozi kwaye azinabungozi. Sikwathobela ngokungqongqo imigangatho yezempilo kwinkqubo yokuvelisa ukuqinisekisa ukhuseleko kunye nempilo yeemveliso. Iikomityi zethu zephepha zingasetyenziselwa ukubamba zonke iintlobo zeziselo kunye nokutya, njengekhofi, iti, itshokolethi eshushu, ijusi, isobho, i-ayisikrimu, isaladi, njl.