Iindaba-Iingcebiso zokuPakisha eziLula kwiBakery yokukhulisa ukuNtsha kunye neMpembelelo yeBrand

Ukuqhuba ivenkile yokubhaka kuxakekile. Ndixakeke nyani. Phakathi kokulandelela intlama, ukubhaka kwishedyuli, kunye nokugcina iqela emgceni, ukupakisha yinto yokugqibela ofuna ukuyikhathaza ngayo. Kodwa linda-ukhe wacinga malunga nokuba iibhegi zakho zithini malunga nebrand yakho? Aibhegi ye-bagel yelogo yesikoingaphezulu kwezicubu kunye ne-inki. Igcina isonka sisitsha. Ibalisa ibali. Inokwenza umthengi ancume xa ephuma ngomnyango.

Cacisa Jonga iibhegi zokupakisha zeBakery yesonka iibhegi zeCroissants Takeaway Packaging | Tuobo

Iingxowa zokuPakisha eziSetyenzwa kwakhona zefestile eNgaphandle yeSiko lokuFakela iBakery yeToast, iCroissant, iBagel Takeaway | Tuobo

Kutheni ukugcinwa kwesonka kubalulekile

Isonka esitsha siethe-ethe. Iba kudala ngokukhawuleza. Iyabumba ukuba uyishiya kwindawo engafanelekanga. Utshintsho oluncinci kwiqondo lobushushu okanye ukufuma lwenza umahluko omkhulu. Izonka ezenziwe ngesandla zibuthathaka ngakumbi. Ke ukuba ufuna ukuba isonka sakho sibe mnandi kusuku olulandelayo, ukugcinwa kubalulekile.

Abantu bahlala besebenzisa iibhokisi zezonka. Basebenza ngamanye amaxesha. Iibhokisi zokhuni zinokufunxa ukufuma. Iibhokisi zeplastiki zinokubamba ukujiya. Emva koko kuvela ukungunda. Abanye abantu babeka isonka efrijini. Oko kubonakala ngathi licebo elihle, akunjalo? Hayi ncma. Iifriji zingomisa isonka. Indawo epholileyo neyomileyo emalunga nama-20°C (68°F) ingcono. Yigcine elangeni. Elula.

Kutheni iingxowa zephepha zinceda

Kulaphoiingxowa zephepha zesiqhelokwayeiibhegi zephepha zokubhakakhazimla. Iingxowa zephepha ezilungileyo zibamba ukufudumala kodwa vumela isonka siphefumle kancinci. Oko kugcina i-crusts ilungile kwaye iimvuthuluka zithambile. Ukuba uthengisa ii-croissants, ii-bagels, okanye ii-muffins, ibhegi efanelekileyo igcina incasa njengokuba ubhaka nje.

Ezinye iibhegi zineentloko eziphinda zivaleleke. Abanye banefestile ecacileyo ukuze abantu babone i-pastry ngaphambi kokuthenga. Umzekelo, khangelacima iibhegi zokubhaka eziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde ziphinde zisebenze iibhegi ezinekhadi elibhalwe ngasentla or jonga ngokucacileyo iingxowa zokupakisha zokubhaka. Benza i-takeout ibukeke icocekile kwaye yenza ukuhanjiswa kukhuseleke. Win-win.

Ngaba ufuna iinketho eziluhlaza? Iingxowa zefestile ezinokusetyenziswa kwakhona ziyimpumelelo elula. Zibukeka zangoku kwaye abathengi benjalo. 'Yabonaiibhegi zokupakisha zebhakaki eziphinda zisetyenziswe elubala. Abantu baqaphela iintshukumo ezincinci eziluhlaza. Babuyela kubo.

Ukupakishwa kubonisa inkathalo yakho

Cinga ngoku: umthengi ubamba ibhegi yakho phambi kokuba angcamle isonka sakho. Lo mzuzu ubalulekile. Ibhegi ecacileyo, ediniweyo ithumela umyalezo omnye. Ibhegi eyenziwe kakuhle, enegama ithumela enye. Yeyiphi obungayifuna njengobuso bebhaka yakho? Ngokuchanekileyo.

Ubume, umbala, kunye nomgangatho wokuprinta zonke ziyadibanisa. Isishicilelo esicocekileyo sithi "siyakhathala." Ushicilelo olumdaka luthi… ke, aluthethi nto ilungileyo. Ibhegi elungileyo yakha ukuthembana ngokukhawuleza. Ixelela abathengi ukuba ubeke ingqalelo. Oko kubalulekile xa umntu ekhetha isidlo sakusasa. Okanye amashwamshwam asebusuku. Okanye isipho somhlobo.

Yenze ibe yinxalenye yokuthengisa kwakho (ewe, ngokwenene)

Iingxowa ezinophawu zithengisa ngaphandle kokuthetha nelimdaka. Beka i-logo encinci ecaleni kwaye abantu baya kukukhumbula. Yongeza isincamathelisi sexesha elithile kwaye ufumana "inkangeleko" eyongezelelweyo kumajelo asekuhlaleni. Abantu bathanda ukwabelana ngokupakishwa okucocekileyo. Upapasho lwasimahla - phantse.

Kwakhona, abathengi bayawathanda amabali. Ukuba ibhegi yakho ithi "ibhetshi encinci" okanye "yenziwe apha" okanye "usebenzisa ibhotolo yendawo," bayayiva. Sebenzisa ibhegi ukuchaza umgca omfutshane, ocacileyo malunga nokuba ungubani na. Yigcine inyanisekile. Yigcine ilula.

Uzinzo asiyofashoni

Abathengi abaninzi bakhathalele iplanethi yonke imihla. Ukusebenzisa iphepha elinokurisayikilishwa okanye elivundisiweyo libonisa ukuba uyathetha. Akunyanzelekanga ukuba ibize intywenka yemali. Iintshukumo ezincinci zongeza. Iphepha elihlaziyiweyo, i-inki elula, ifestile encinci eyenziwe kwifilimu edibeneyo - ezi zinto zonke zikhethwa ngabathengi.

Xa ukhetha iinketho eziluhlaza, yitsho njalo kwisikhwama. Abantu baya kukhumbula. Baza kuxelela abahlobo. Ilungele umhlaba, kwaye iyintengiso entle. Ilula ngolo hlobo.

Khetha ingxowa efanelekileyo kwimveliso nganye

Ayiyiyo yonke ibhegi ehambelana nayo yonke into. Iipastries zePuff zifuna ibhegi eyahlukileyo kunentlama emuncu eshinyeneyo. Ungagcina izitayile ezimbalwa eshelufini. Izingxobo zephepha ezincinci zamaqebengwana. Iingxowa zefestile zeebhegi. Iingxowa zephepha ezomeleleyo zezonka ezinkulu. Tshatisa ibhegi nokuluma.

Ukuba awuqinisekanga, yenza uluhlu olukhawulezayo lwabathengisi bakho abaphezulu. Emva koko oda iisampuli. Zizame kubomi bokwenyani. Faka i-croissant entsha engxoweni kwaye ubone indlela ekhangeleka ngayo emva kweyure. Emva kosuku. Emva kweentsuku ezimbini. Uya kufumana iimpendulo ngokukhawuleza.

Ukusukela ngo-2015, besingamandla athuleyo emva kwe-500+ yeebrendi zehlabathi, siguqula ukupakishwa kube ngabaqhubi bengeniso. Njengomvelisi odityanisiweyo osuka e-China, sisebenza ngokukhethekileyo kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho afezekise ukuya kuthi ga kwi-30% yokunyusa intengiso ngokwahlukana kobuchule bokupakisha.

Ukusukautyikityo lwezisombululo zokupakisha ukutyaeyandisa isibheno seshelufuiinkqubo zokukhupha ezilungelelanisiweyoyenzelwe isantya, ipotfoliyo yethu ifikelela kwi-1,200+ SKUs ezingqiniweyo zokuphucula amava omthengi. Khawufane ucinge iidessert zakhoiikomityi ze-ayisikrimu eziprintiweyooko kukhulisa izabelo ze-Instagram, i-barista-gradeimikhono yekofu ekwaziyo ukumelana nobushushuezinciphisa izikhalazo zokuchitheka, okanyeabathwali bephepha abanophawu lweluxeeziguqula abathengi babe ziibhodi zokuhamba.

Yethuiiclamshell zefiber yommobabaye banceda abathengi be-72 ukuhlangabezana neenjongo ze-ESG ngelixa benciphisa iindleko, kunyeizityalo-based PLA iikomityi ebandayobaqhuba ukuthenga okuphindayo kwiikhefi ezingenankunkuma. Ixhaswa ngamaqela oyilo lwangaphakathi kunye nemveliso eqinisekisiweyo ye-ISO, sidibanisa izinto eziyimfuneko zokupakisha-ukusuka kwi-greaseproof liners ukuya kwi-brand stickers-kwi-odolo enye, i-invoyisi enye, i-30% yeentloko ezimbalwa zokusebenza.

Sihlala sibambelela kwimfuno yabathengi njengesikhokelo, sikubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ecingayo. Iqela lethu liqulunqwe ziingcali ezinamava ezinokukunika izisombululo ezilungiselelwe wena kunye neengcebiso zoyilo. Ukusuka kuyilo ukuya kwimveliso, siya kusebenza ngokusondeleyo nawe ukuze siqinisekise ukuba iikomityi zakho zephepha ezingenanto zihambelana ngokugqibeleleyo nolindelo lwakho kwaye zigqithise.