How Can Small Bakeries Boost Brand Value on a Tight Budget?

Ngaba ukhe wazibuza ukuba ezinye iindawo zokubhaka ezincinci zenza njani iikeyiki kunye neepastries zabo zibukeke zimangalisa ngaphandle kokuchitha intywenka yemali? Ewe, awudingi bhajethi enkulu ukwenza iimveliso zakho zibalasele. NgeUkupakishwa kweTuobo, siyibona ngalo lonke ixesha-imibono yokudala kunye nokukhetha okuncinci okuhlakaniphile kunokwenza ukupakishwa okuqhelekileyo kubonakale njengesigidi seerandi. Makhe sabelane ngamaqhinga asebenza ngokwenene.

Gqiba ngeyona nto ifuna ukuPakisha

Iibhokisi zeekeyiki zesiko Amanzi Axhathisa Igrisi-Ubungqina beKraft Iphepha Dessert Thatha Ukupakisha Abavelisi beeBhokisi eziXhobileyo | Tuobo

Ayiyiyo yonke into efuna iibhokisi eziphezulu. Cinga ukuba zeziphi iimveliso ezenza abantu bathi "wow!" Mhlawumbi ikhekhe lomtshato okanye i-pastry ekhethekileyo yexesha lonyaka lifanelwe yinto enomdla. Aibhokisi yephepha yesikongefestile ingabonisa iileya zetshokolethi ngokugqibeleleyo. Kodwa kwi-cookies yemihla ngemihla, ibhokisi ye-kraft elula isebenza kakuhle. Imalunga nokukhetha amadabi akho. Gcina utyalo-mali olukhulu kwizinto ezibalulekileyo.

Gcina uLungiselelo Lulula

Awunyanzelekanga ukuba uprinte yonke ibhokisi kwifoyile yegolide ukuze ubukeke ulungile. Izinto ezincinci ezifana nezitampu, izincamathelisi, okanye iilebhile ezinemibala zinokwenza ibhokisi engenanto izive yodwa. Aibhokisi yokubhaka yekraft yesiko enefestile kunye nelogo eprintiweyoijika ibhokisi yekeyiki eqhelekileyo ibe yintengiso encinci ye-brand yakho-ipholile, akunjalo? Izitikha ezonwabileyo zeeholide okanye iincasa ezintsha nazo zenza abantu bancume kwaye bakhumbule indawo yakho yokubhaka.

Yenza ukuPakisha okusisiseko kukhanye

Nokuba ukupakishwa kwexabiso eliphantsi kunokuziva kukhethekileyo ngokuchukumisa okuncinci. Bopha iribhoni okanye intambo ejikeleze ibhokisi. Yongeza iphepha elimibalabala ngaphakathi. Aibhokisi yokubhaka yesiko enefestileifakwe ngephepha elenziwe ipateni ngoko nangoko ivakala inomtsalane ngakumbi. Xa abathengi beyivula, baziva ngathi bakhulula isipho. Kwaye ngubani ongathandi idrama encinci evula ibhokisi?

Yiba Nobuhlobo Nabaxhasi Bakho

Ubudlelwane obuhle bonga imali. Thetha nababoneleli bakho bokupakisha, buza malunga nezaphulelo ezininzi, kwaye ubone ukuba ungazihlanganisa na iimveliso. Ukufumanaiibhokisi zokubhaka zekraft eziprintiweyo ngokwesikokwi-odolo enkulu idla ngokuba nexabiso eliphantsi kunokuthenga iibhetshi ezincinci. Kwaye, ababoneleli banokucebisa ii-tweaks zoyilo olulula ukugcina iindleko ngelixa ugcina iibhokisi zikumgangatho ophezulu. Win-win.

Thelekisa Iindleko kunye neXabiso

Ngaphambi kokuba wenze isigqibo, jonga ukuba yeyiphi inketho ekunika eyona bhangi yakho. Thelekisa iibhokisi ezilula ezinesitampu ezineengxowa okanye iibhokisi ezilungiselelwe ngokupheleleyo. Ibiza kakhuluukupakishwa kokutya okunegama eliqhelekileyoukhetho lunokwenza abathengi bonwabe ngakumbi kwaye bababuyise. Yicinge njengokuthenga ulonwabo ngeedosi ezincinci.

Iibhokisi zeCake zesiNtu eziNxina naManzi ngeGrisi-Ubungqina

Thenga iiSeti ezipheleleyo

Ukuthenga ukupakishwa njengeseti kunokonga imali kwaye wenze ukuba indawo yakho yokubhaka ibonakale ihlelekile. Umzekelo, ukufumanaukupakishwa ukutya okukhawulezayo ngokwesikokuzo zonke iipastries zakho, iicookies, kunye neekeyiki ngaxeshanye zigcina iishelfu zakho zingaguquguquki, zomeleza ibhrendi yakho, kwaye zinciphisa ubunzima bokujula iibhokisi ezahlukeneyo.

Nali icebiso elincinane: cinga ngathi njengevenkile yakho yokuma kuzo zonke iimfuno zokupakishwa kwamaphepha okutya. Sikwabonelela ngeebhegi zephepha, izincamathelisi zesiqhelo kunye neelebhile, iphepha elingangenwa grisi, iitreyi, iilitha, izinto ezifakwayo, izibambo, izinto zokusika amaphepha, iikomityi ze-ayisikrimu, kunye nekomityi yesiselo esishushu okanye esibandayo. Ngokufumana zonke izinto zakho zokupakisha kwindawo enye, wonga ixesha kwaye unqande iintloko eziqhelekileyo.

Nokuba yinkuku eqhotsiweyo kunye nebhega, ukupakishwa kwekofu kunye nesiselo, ukutya okulula, izinto ezibhakiweyo ezifana neebhokisi zekeyiki, izitya zesaladi, iibhokisi zepizza, okanye iingxowa zesonka, okanye i-ayisikrimu, izimuncumuncu, kunye nokupakishwa kokutya kwaseMexico-sikugubungele. Sikwabonelela ngezisombululo zokupakisha zokuthumela, kubandakanya iingxowa ze-courier, iibhokisi zekhadibhodi, kunye ne-bubble wrap, kunye neebhokisi zokubonisa ezahlukeneyo ezifanelekileyo kwimveliso yezempilo, i-snacks, kunye nezinto zokunyamekela. Ngokusisiseko, nantoni na oyifunayo, ungayifumana kwindawo enye-kwaye iqela lakho liya kukubulela ngayo!

Iingcamango Zokugqibela

Nangona kuhlahlo lwabiwo-mali oluncinci, ukhetho oluhlakaniphile lunokwenza ukuba ukupakishwa kwakho kwebhakary kubonakale kubuchwephesha kwaye kukhumbuleke. Gxininisa kwiimveliso eziphambili, sebenzisa amancinci kodwa ochukumisayo, kwaye ube nobulumko malunga nababoneleli kunye neendleko. Uya kumangaliswa ukuba ungakanani umahluko owenziwe ngumzamo omncinci. Abathengi bayaqaphela, bayabelana, kwaye bahlala bebuya. Iyamangalisa into eyenziwa yibhokisi elula!

Ukusukela ngo-2015, besingamandla athuleyo emva kwe-500+ yeebrendi zehlabathi, siguqula ukupakishwa kube ngabaqhubi bengeniso. Njengomvelisi odityanisiweyo osuka e-China, sisebenza ngokukhethekileyo kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho afezekise ukuya kuthi ga kwi-30% yokunyusa intengiso ngokwahlukana kobuchule bokupakisha.

Ukusukautyikityo lwezisombululo zokupakisha ukutyaeyandisa isibheno kwishelufuiinkqubo zokukhupha ezilungelelanisiweyoyenzelwe isantya, ipotfoliyo yethu ifikelela kwi-1,200+ SKUs ezingqiniweyo zokuphucula amava omthengi. Khawufane ucinge iidessert zakhoiikomityi ze-ayisikrimu eziprintiweyooko kukhulisa izabelo ze-Instagram, i-barista-gradeimikhono yekofu ekwaziyo ukumelana nobushushuezinciphisa izikhalazo zokuchitheka, okanyeabathwali bephepha abanophawu lweluxeeziguqula abathengi babe ziibhodi zokuhamba.

Yethuiiclamshell zefiber yommobabaye banceda abathengi be-72 ukuhlangabezana neenjongo ze-ESG ngelixa benciphisa iindleko, kunyeizityalo-based PLA iikomityi ebandayobaqhuba ukuthenga okuphindayo kwiikhefi ezingenankunkuma. Ixhaswa ngamaqela oyilo lwangaphakathi kunye nemveliso eqinisekisiweyo ye-ISO, sidibanisa izinto eziyimfuneko zokupakisha-ukusuka kwi-greaseproof liners ukuya kwi-brand stickers-kwi-odolo enye, i-invoyisi enye, i-30% yeentloko ezimbalwa zokusebenza.

Sihlala sibambelela kwimfuno yabathengi njengesikhokelo, sikubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ecingayo. Iqela lethu liqulunqwe ziingcali ezinamava ezinokukunika izisombululo ezilungiselelwe wena kunye neengcebiso zoyilo. Ukusuka kuyilo ukuya kwimveliso, siya kusebenza ngokusondeleyo nawe ukuze siqinisekise ukuba iikomityi zakho zephepha ezingenanto zihambelana ngokugqibeleleyo nolindelo lwakho kwaye zigqithise.