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Iphepha
Ukupakishwa
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Ukupakishwa kweTuobo kuzibophelele ekuboneleleni zonke iipakethe ezilahlayo kwiivenkile zekofu, iivenkile zepizza, zonke iindawo zokutyela kunye nendlu yokubhaka, njl njl, kubandakanya iikomityi zephepha lekofu, iikomityi zesiselo, iibhokisi ze-hamburger, iibhokisi ze-pizza, iibhegi zephepha, iindiza zephepha kunye nezinye iimveliso.

Zonke iimveliso zokupakisha zisekelwe kwingcamango yokukhusela okuluhlaza kunye nokusingqongileyo. Izixhobo zebakala lokutya zikhethiweyo, ezingayi kuchaphazela incasa yezinto zokutya. Ayinamanzi kwaye ayinayo ioli, kwaye iqinisekisa ngakumbi ukuyifaka.

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Uzenza njani iikomityi zePhepha le-Ice Cream ezihambelana nesikhundla sakho sophawu?

I. Intshayelelo

I-ayisikrimu yenye yezona dessert zidumileyo ehlotyeni, kwaye iikomityi zephepha zezona zihambelana ne-ayisikrimu. Iikomityi zephepha le-Ice cream zinokubonisa umfanekiso we-brand, amaxabiso, kunye nokubeka umfanekiso. Ke, ukwenza iikomityi zephepha le-ayisikrimu yindlela esebenzayo yamashishini yokuphucula umfanekiso webrand kunye nokwandisa ukubonakala kwawo.

Uyilo olulungileyo lwe-ice cream yekomityi yephepha linokunyusa umfanekiso wenkampani kwiingqondo zabathengi. Kwaye ke inokubumba ixabiso le-brand kunye nokuma komfanekiso. Ikomityi yephepha le-ayisikrimu efanelekileyo inokubonelela ngamava amnandi. Kananjalo inokuvuselela ukuqonda kwabathengi kunye nokuthembela kwi-brand. Ngaloo ndlela inokwandisa ukunyaniseka kwe-brand kunye nokuthengisa.

Kwangaxeshanye, iikomityi zephepha le-ayisikrimu ezenziwe ngokwezifiso zinokunceda amashishini akhuthaze iibrendi zawo kwaye anyuse ulwazi lophawu. Ukusebenzisa iikomityi zephepha ezihambelana nomfanekiso we-brand kwiivenkile ze-ayisikrimu okanye iivenkile zekofu lukhetho oluhle. Oku kuvumela abathengi ukuba babe nokufikelela ngokuthe ngqo ngakumbi kulwazi lophawu ngelixa besonwabela ukutya okumnandi. Oko kunokunyusa umgangatho weshishini kunye nokubonakala.

Ke, iikomityi zephepha le-ayisikrimu yesiko zibaluleke kakhulu kumashishini. Inokunyusa ukukhuphisana kwabo, ixabiso le-brand, kunye nokubonakala kwimarike.

II. Ukuma kwebrand kunye nesimbo sokuthelekisa iikomityi zephepha le-ice cream

A. Iingqikelelo ezisisiseko kunye neendima zokubeka uphawu

Ukuma kwebhrendi kubhekisa ekumisweni okucacileyo kunye nokucwangciswa kophawu lwenkampani ngokusekwe kwimfuno yentengiso, imeko yokhuphisana, kunye nezalo iingenelo, iimpawu, kunye nezinye izinto. Injongo yokubeka uphawu kukubonelela abathengi ngolwazi olwaneleyo kunye nokuthembela kwi-brand. Kwaye ke inokwenza ukuba i-brand ibonakale kukhuphiswano oluqatha lwentengiso. Ukubekwa kwebrendi kufuneka kuthathelwe ingqalelo imiba efana nabaphulaphuli ekujoliswe kubo, ukhuphiswano olungundoqo, kunye nesiphakamiso sexabiso lophawu.

Ukuma kwebhrendi kunokunceda amashishini aseke umfanekiso ochanekileyo. Kwaye inokwandisa ulwazi lwebrendi kunye nodumo, ukuthembeka kwabathengi kunye nokwazisa ngebrendi.

B. Indlela yokumisela isimbo kunye nexabiso leekomityi zephepha le-ice cream

Ukuma kwebrand kunokubonelela ngesikhokelo kwisitayile kunye nexabiso leekomityi ze-ayisikrimu. Amashishini anokudibanisa umfanekiso webrand kunye nexabiso lesiphakamiso kuyilo lweekomityi ze-ayisikrimu. Ngaloo ndlela inokuphucula umfanekiso webrand yabo kwaye ibonelele abathengi ngamava alungileyo okuthenga.

Xa umisela indlela yeekomityi zephepha le-ayisikrimu, kuyimfuneko ukuqwalasela ukubeka uphawu kunye nabathengi abajoliswe kuyo. Iimpawu ezahlukeneyo zeekomityi zephepha le-ayisikrimu kufuneka zibe neendlela ezahlukeneyo zokuyila ukuhambelana nesazisi kunye nesimbo. Ngokubhekiselele kwisitayela, umntu unokukhetha phakathi kweendlela ezilula kunye nezanamhlanje, kunye neendlela ezithandekayo nezinomdla. Ezo zixhomekeke kwindawo yophawu kunye nabaphulaphuli ekujoliswe kubo.

Amashishini anokubumba isimbo sabo sohlobo kunye namaxabiso ngokusebenzisa izinto zekomityi yephepha yoshicilelo. Iimpawu zeBrand, imifanekiso, umbhalo, kunye nemibala inokudityaniswa neempawu zemveliso, iincasa, amaxesha onyaka, okanye iminyhadala yenkcubeko. Umzekelo, ngeKrisimesi, izinto ezinje ngomthi weKrisimesi kunye nezipho zingongezwa ukwenza iikomityi ze-ayisikrimu zibe neemvakalelo ngakumbi.

C. Ukuthelekisa izitayile ze-ayisikrimu zekomityi yephepha ezivela kwiimpawu ezahlukeneyo

Izitayile zeekomityi zephepha le-ayisikrimu ezivela kwiimpawu ezahlukeneyo zingabonakalisa umfanekiso kunye nesitayela se-brand. Umzekelo, iikomityi ze-ayisikrimu zika-Häagen-Dazs zamkela isimbo soyilo esilula nesanamhlanje. Isebenzisa umbala omhlophe kunye neefonti ezimnyama, kwaye igxininise ubumnandi kunye nokuthungwa. Iikomityi zephepha le-ice cream ze-Sprite zamkela isimbo soyilo esihle, esinabalinganiswa beekhathuni njengezinto zoyilo. Yenza umfanekiso wophawu odlamkileyo nonomdla.

Ezinye iibrendi ezinje nge-Dilmo kunye ne-Baskin Robbins nazo zamkele izinto ezitsala amehlo kunye nezonwabileyo zoshicilelo lwekomityi. Oko kunokubonelela ngokuthanda kunye nobuhle bamaqela ahlukeneyo abathengi.

Ukutshatisa i-brand positioning kunye nesitayile seekomityi ze-ayisikrimu kunokudibanisa umfanekiso we-brand. Kwaye inokuphucula ixabiso le-brand kunye nokubonakala. Kwakhona, inokuzisa abathengi abangcono kunye namava omsebenzisi kubathengi.

indlela yokusebenzisa iikomityi zephepha le-ice cream

Iikomityi ze-ayisikrimu ezenziwe ngokwezifiso ezineziciko azincedi kuphela ukugcina ukutya kwakho kukutsha, kodwa zikwatsala umdla wabathengi. Ukuprintwa okunemibala kunokushiya umbono olungileyo kubathengi kwaye kwandise umnqweno wabo wokuthenga i-ice cream yakho. Iikomityi zethu zephepha ezilungiselelwe zisebenzisa oyena matshini uphezulu kunye nezixhobo, ziqinisekisa ukuba iikomityi zakho zephepha ziprintwa ngokucacileyo kwaye zinomtsalane ngakumbi. Yiza kwaye ucofe apha ukuze ufunde malunga nathiiikomityi zephepha le-ayisikrimu ezineziciko zephephakwayeiikomityi zephepha le-ayisikrimu ezineziciko ze-arch!

Thetha ngeemfuno zakho zesiqhelo!
Bhala umyalezo wakho apha kwaye uwuthumele kuthi

III. Ukukhethwa kwezikimu zoshicilelo

A.Indlela yokushicilela

Zininzi iindlela zokuprinta. (Njengokuprintwa kwe-offset, ukuprintwa kwegravure, ukuprintwa kwesikrini, ukuprintwa kwedijithali, njl.). Xa ukhetha indlela yoshicilelo, izinto ezifana nexesha lemveliso, ubungakanani boshicilelo, umgangatho woshicilelo, kunye neendleko kufuneka ziqwalaselwe. Ngokubanzi, ushicilelo lweoffset yeyona ndlela ixhaphakileyo yokushicilela. Iyakwazi ukuhlangabezana nobuninzi bobuninzi bokushicilela kunye neemfuno zomgangatho.

B. Umxholo woshicilelo

Umxholo oshicilelweyo kufuneka ukwazi ukutsala umdla kwaye ubonise umfanekiso wenkampani kunye neempawu. Imibala okanye indibaniselwano yemibala esetyenzisiweyo yindlela elungileyo yokudlulisa ulwazi lwebrendi kunye nokutsala umdla wabathengi. Amashishini kufuneka amisele umxholo woshicilelo. (Efana ne-logo yenkampani, imifanekiso yemveliso, ulwazi lombhalo, njl.). Ngokomzekelo, iimpawu ze-brand kunye nemifanekiso yemveliso inokusebenzisa imibala eqaqambileyo neqaqambileyo. Kwaye ulwazi olubhaliweyo kufuneka lube lufutshane kwaye lube lula ukuyiqonda.

C. Amanyathelo okuthintela imveliso yoshicilelo

Le miba ilandelayo kufuneka iqatshelwe ngexesha lenkqubo yoshicilelo:

(1) Iimfuno zoyilo lokushicilela ziphezulu kunokwenziwa kweepleyiti;

(2) Iimfuno eziphezulu zokuchaneka kombala kunye nokuzinza;

(3) Imveliso kufuneka icace, iphelele, ingabi nantlukwano yombala okanye i-burrs;

(4) Indlela yokubhala kufuneka ichaneke, ilingane, kwaye ilungelelane ukuze kuthintelwe isicatshulwa esigwenxa kunye nezinye izinto;

(5) Ukuzinza komgangatho wokushicilela kunye nokuchaneka kokushicilela kuphezulu kakhulu.

IV. Isitshixo kuYilo lwesimbo

A. Khetha imilo kunye nesimbo esifanelekileyo

Ukukhetha imilo efanelekileyo kunye nesimbo kufuneka kumiselwe ngokusekelwe kwiimpawu zemveliso, iimfuno zokusetyenziswa kwabathengi, kunye neendlela zemarike. Xa uyila iimilo kunye nezitayela, kuyimfuneko ukuqwalasela ibhalansi phakathi kokusebenza kwemveliso kunye nezinto zokuhombisa ezimiselwe ukutsala ingqalelo yabathengi.

B. Indlela yokudibanisa imibala kunye neepateni

Xa uyila imibala kunye neepateni zemveliso, ulungelelwaniso luyafuneka ngokwembonakalo yeziphumo, amaxabiso, iimpawu zemveliso kunye nesimbo. Ngokuqhelekileyo, iinkampani zinokusebenzisa ezi ndlela zintathu zilandelayo ukufanisa imibala kunye neepateni. Okokuqala, amashishini anokukhetha imibala edibeneyo, iipateni, iifonti, kunye nezinye izinto ukugcina ukungaguquguquki. Okwesibini, amashishini anokwenza uyilo olwahlukileyo olusekwe kwiimpawu zemveliso ezahlukeneyo kunye neemfuno zabathengi. Okwesithathu, amashishini anokukhetha izinto ezifanelekileyo zoyilo ezisekwe kwiindlela zentengiso kunye nefashoni.

Ngexesha elifanayo, xa udibanisa imibala, kuyimfuneko ukubeka ingqalelo ekugcineni ukudibanisa okuhambelanayo kunye nobunye bemibala eyahlukeneyo ukuphepha imibala enzima kakhulu.

C. Iindlela zokuyila iindlela ezikhethekileyo zeentyatyambo

Xa uyila isitayela esikhethekileyo seentyatyambo, kubalulekile ukunikela ingqalelo kwezi ndlela zilandelayo:

(1) Ubuhle besakhiwo. Uyilo lweentlobo zeentyatyambo kufuneka lugxininise kwi-aesthetics jikelele, kunokuba nje iintyatyambo okanye iipateni.

(2) Sebenzisa imibala. Ukusetyenziswa kwemibala kwiindlela zepateni kufuna ukulungelelaniswa kombala ukutsala abathengi kunye nokuphucula i-aesthetics yemveliso.

(3) Ziqhelanise neso sihlandlo. Ukulungelelaniswa kweentlobo zeentyatyambo kwiimeko ezahlukeneyo kufuna ukuyila ngokusekelwe kwiimarike ezahlukeneyo kunye neemfuno zabathengi. Njengeetheko zetheko, ukusetyenziswa kwemihla ngemihla, izipho ezikhethekileyo, kunye nezinye izihlandlo zifuna uyilo olwahlukileyo.

(4) Ukwahluka. Ukwahluka koyilo lweentyatyambo kuluncedo ekwandiseni isabelo semarike. Amashishini anokwenza ngokwezifiso izitayile zawo ukuhlangabezana neemfuno zamaqela ahlukeneyo, ngokwenjenjalo anyuse intengiso.

(Sisebenza ngokukhethekileyo ekuboneleleni ngeenkonzo zoshicilelo olulungiselelwe abathengi. Ushicilelo olulolwakho ludityaniswe neemveliso ezikumgangatho ophezulu zokukhetha izinto zenza imveliso yakho igqame kwimarike kwaye kulula ukutsala abathengi.Cofa apha ukuze ufunde malunga neekomityi zethu ze-ayisikrimu!)

Singakunika iikomityi zephepha le-ayisikrimu ezinobungakanani obahlukeneyo onokuthi ukhethe kuzo, ukuhlangabezana neemfuno zakho ezahlukeneyo zomthamo. Nokuba uthengisela abathengi ngabanye, iintsapho okanye iindibano, okanye usetyenziselwa iivenkile zokutyela okanye iivenkile zamatsheyini, sinokuhlangabezana neemfuno zakho ezahlukeneyo. Ushicilelo lwelogo olulungiselelweyo olugqibeleleyo lunokukunceda ukuba uphumelele ukunyaniseka kwabathengi.Cofa apha ngoku ukuze ufunde malunga neekomityi ze-ayisikrimu ezilungiselelwe ngokwesayizi ezahlukeneyo!

Thetha ngeemfuno zakho zesiqhelo!
Bhala umyalezo wakho apha kwaye uwuthumele kuthi

V. Ukukhethwa kweskimu sokupakisha

A. Ukubaluleka kunye nendima yokupakisha

Ukupakishwa yinxalenye ebaluleke kakhulu kwimisebenzi yorhwebo. Inokuba yibhulorho kunye nesixhobo sonxibelelwano phakathi kweemveliso kunye nabathengi. Ukupakishwa kunokudlulisa ulwazi lwebrendi, kwandise umfanekiso webrendi, kutsale umdla wabathengi. Kwaye inokunyusa umthamo wokuthengisa. Kwangaxeshanye, uyilo lokupakisha olulungileyo lukwafuna ukugxila ekukhuselweni kwendalo kunye nophuhliso oluzinzileyo. Kufuneka ifezekise ukuthotywa okanye ukuphinda kusetyenziswe ukupakishwa.

B. Indlela yokukhetha izinto zokupakisha

Ukukhetha izinto zokupakisha kufuna ukuqwalasela izinto ezininzi. (Njengobunjani, ubunzima, ubomi benkonzo, kunye neqela elijoliswe kubathengi bemveliso.) Izinto eziqhelekileyo zokupakisha ziquka ukupakishwa kwephepha, ukupakishwa kweplastiki kunye nokunye. Xa ukhetha izinto zokupakisha, kuyafuneka ukuba uqonde uvavanyo lwazo olubanzi malunga nokusingqongileyo, iipropathi zomzimba kunye noqoqosho. Ngexesha elifanayo, izinto zokupakisha kufuneka zilandele imigangatho yelizwe efanelekileyo kunye nemimiselo. Ngaloo ndlela, oko kunokuqinisekisa umgangatho kunye nokhuseleko lwemveliso.

C. Imigaqo kunye nobuGcisa boYilo lokuPakisha

Imigaqo yoyilo lokupakisha ibandakanya: ukulula kunye nokucaca, ukugqamisa ukungafani, ukuhambelana ne-brand, kunye nokulula ukuchongwa kunye nokuqaphela.

Ubuchule bokuyila bubandakanya izinto ezintathu. 1. Uyilo olufanelekileyo kunye neempawu. 2.Ugxininiso kumbala kunye nokuhambelana kwemilo. 3.Kwaye uyilo loyilo olubonisa iimpawu ze-brand kunye nemfuno yemarike. Kwangaxeshanye, uyilo lokupakisha lukwafuna ukuqwalasela ukwenziwa komntu kunye nokulula ngokwembono yabathengi. Kufuneka ihlangabezane neemfuno zabo zokusetyenziswa kunye nokulindela ngokwasengqondweni. Ngaloo ndlela, oko kunokunceda ukwandisa ukukhuphisana kwemveliso.

VI. Ukuphuculwa kwenkonzo emva kokuthengisa

A. Ukubaluleka kokunyusa ukunyaniseka kwabathengi

Ukunyaniseka komthengi ngundoqo kuphuhliso oluzinzileyo lwenkampani. Abathengi abathembekileyo baya kuzisa inzuzo eninzi kwinkampani. Kwaye ikwasisiqinisekiso esibalulekileyo somfanekiso wenkampani. Ngokwandisa inkonzo emva kokuthengisa kunye nokwandisa ukwaneliseka kwabathengi kunye nokuthembela, ukunyaniseka kwabathengi kunokuphuculwa ngokufanelekileyo. Ngoko ke, oku kunokunceda ukufezekisa uphuhliso oluzinzileyo lweshishini.

B. Uyiphucula njani inkonzo emva kokuthengisa

Ukuphucula umgangatho wenkonzo emva kokuthengisa kunye nokubonelela ngeenkonzo ezahlukeneyo zingundoqo ekuphuculeni inkonzo emva kokuthengisa. Abarhwebi banokonyusa ukuqondwa kwebrendi ngokubonelela ngeenkonzo ezahlukeneyo. Singakwazi kwakhona ukuqokelela ngokuqhubekayo ingxelo yabathengi. Ngaloo ndlela, sinokuphucula iindlela kunye neenkqubo zenkonzo emva kokuthengisa. Kwaye ke, sinokuphucula ukusebenza kakuhle kwenkonzo kunye nomgangatho, kwaye sikhulise ukunyaniseka.

VII. Isishwankathelo

Ukwenziwa ngokwezifiso kweekomityi zephepha le-ice cream kubaluleke kakhulu kumashishini. Njengoko inokunyusa ukhuphiswano lwabo, ixabiso lebrand, kunye nokubonakala kwimarike. Abarhwebi banokulukhuthaza uhlobo lwabo kunye neemveliso ngokwenza iikomityi ze-ayisikrimu ezilungiselelweyo.

 

(Ngamava anjani ukuhlanganisa ikomityi yephepha le-ayisikrimu kunye necephe leplanga! Sisebenzisa izinto ezikumgangatho ophezulu, iimveliso ezikumgangatho ophezulu, kunye namacephe emvelo eplanga, angenavumba, angenabutyhefu, kwaye angenabungozi. Iimveliso eziluhlaza, enokuphinda isetyenziswe, ihambelana nokusingqongileyo Le ndebe yephepha inokuqinisekisa ukuba i-ayisikrimu igcina incasa yayo yokuqala kwaye iphucule ukwaneliseka kwabathengi.Cofa apha ukuze ujonge iikomityi zethu zephepha le-ayisikrimu ezinamacephe eplanga!)

Cebisa ukuFunda

Ungazikhetha njani iindebe ze-Ice Cream ezikumgangatho ophezulu

Zeziphi iinkcukacha emandizithathele ingqalelo xa ndisenza iPhepha eliLahliweyo le-Ice Cream Cup

Indlela yokukhetha iPhepha eliThenjiweyo le-Ice Cream Cup Manufacturer evela eChina

Ukulungele ukuqalisa iProjekthi yakho yeendebe zePhepha?

Thetha ngeemfuno zakho!
Bhala umyalezo wakho apha kwaye uwuthumele kuthi
Ixesha lokuposa: Jun-07-2023
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