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Xa umthengi eqala ukubona izinto zakho ezibhakiweyo, ukupakishwa kuhlala kuthethela phezulu kunamagama. Ngaba iibhokisi zakho kunye neebhegi zibonisa umgangatho wezinto oziphetheyo? A eyilwe kakuhleindawo yokubhaka yelogo yesiko & nesisombululo sokupakishwa kwezimuncumuncuinokwenza okungaphezulu nje kokubamba imveliso yakho-inokuphembelela umthengi ukuba akhethe uphawu lwakho ngaphezu kwabo bakhuphisana nabo. Cinga ngako: ukupakishwa okukumgangatho ophezulu akwenzi nje umbono oncomekayo wokuqala kodwa ikwakhuthaza ukuphinda uthenge. Ngapha koko, uphononongo lubonisa ukuba malunga ne-52% yabathengi abakwi-Intanethi banokuphinda bathenge kwakhona xa ukupakishwa kunomtsalane kwaye kubuchwephesha.

Ukuqonda indlela ukuPakisha kubachaphazela ngayo abathengi

Ukuba isingxobo sakho sivakala sisebenza njengesiqhelo okanye sincinci, abathengi banokuthandabuza umgangatho wemveliso yakho. Kwelinye icala, yenziwe ngokucingaukupakishwa kokutya okunegama eliqhelekileyounxibelelana ngokhathalelo, ubungcali, kunye nobuntu bophawu. Ngokomzekelo, ivenkile encinci yokubhaka yakha yazisa umgca we-pastries kwiibhokisi ezomeleleyo, ezigqityiweyo nge-matte-finish kunye ne-accents yegolide. Abathengi abaqaphelanga nje ukuphuculwa kodwa babelane ngeefoto kwi-intanethi, ngokufanelekileyo bajike ukupakishwa kube yintengiso yasimahla.

Inyathelo 1: Vavanya iiMfuno zakho zokuPakisha

Qala ngokuzibuza imibuzo engundoqo: Zeziphi iintlobo zezinto ezibhakiweyo ozithengisayo? Zingaphi iiyunithi ozidingayo? Ithini ibhajethi yakho, kwaye uyifuna nini ukupakishwa? Kwipastries eethe-ethe, ukhuseleko olongezelelweyo lunokuba yimfuneko, ngelixa isonka esishinyeneyo okanye ii-bagels zisenokungadingi ukugcinwa okuninzi. Ukucacisa ezi mfuno kwangethuba kuya kukunceda uphephe inkcitho yemithombo kwaye uqinisekise imisebenzi yakho yokupakisha njengoko bekucetyiwe.

Inyathelo 2: Ukulinganisa imveliso yakho ngokuchanekileyo

Ubungakanani obufanelekileyo bubalulekile. Nokuba isiqingatha se-intshi ephakathi kunokubangela ukuba iimveliso zitshintshe okanye zibhujiswe ngexesha lothutho. Thatha imilinganiselo ngokucophelela yohlobo ngalunye lwemveliso kwaye uqwalasele izibonelelo ezincinci zokufakwa kokukhusela. Ukusebenzisaiibhokisi zephepha eliqhelekileyoiqinisekisa ukufaneleka okuchanekileyo, okonyusa amava e-unboxing kunye nokunciphisa amazinga omonakalo. Ukuba awuqinisekanga malunga nemilinganiselo efanelekileyo yeemveliso zakho, unokuqhagamshelana ngokuthe ngqo neqela lethu leengcali kwi-Tuobo Packaging-banokukukhokelela kwimilinganiselo efanelekileyo kunye nezisombululo zokupakisha ezilungiselelwe izinto zakho.

Inyathelo 3: Khetha Iintlobo zokuPakisha ngobuchule

Iimveliso ezahlukeneyo zizuza kwiintlobo ezahlukeneyo zokupakisha. Iibhokisi ezisongayo zilungele iipastries ezikhaphukhaphu kunye neeseti zezipho. Iibhokisi zentsimbi zingcono ekuthumeleni iiodolo ezininzi. Kwi-premium okanye izinto eziphezulu, iibhokisi eziqinileyo zinokuhambisa ubunewunewu. Ukuba injongo yakho kukugqamisa imveliso yakho, qwalaselaiibhokisi zokubhaka ezinefestileuyilo ukuze abathengi bakwazi ukubona into abayifumanayo.

Inyathelo lesi-4: Cinga ngoZinzo

Abathengi baya bexabisa ukhetho lwe-eco-conscious. Ukutshintshela kwiiibhegi zephepha zokubhakaeyenziwe ngemathiriyeli esetyenzisiweyo okanye izinto ezifakwe kwi-compostable ibonisa ukuba uphawu lwakho luyikhathalele indalo. Olu khetho lunokuba yindawo yokuthengisa, ngakumbi kubathengi abanolwazi lokusingqongileyo. Kwanotshintsho oluncinci olufana nokusebenzisa iilayini ezinokuphinda zisetyenziswe okanye izinto zokuncamathelisa ezilungele i-eco-friendly zingayiphucula imbono yophawu lwakho.

Inyathelo lesi-5: Khusela iiMveliso zakho Ngaphakathi

Akukho mntu ufuna iikuki eziqhekekileyo okanye iikeyiki ezityumkileyo ekufikeni. Sebenzisa izinto ezifakelweyo, izahluli, okanye ukusonga ngokukhuselekileyo kokutya ukugcina iimveliso zakho zikhuselekile ngaphakathi kwebhokisi. Ukuba uthumela izimuncumuncu ezithambileyo, cinga ngokufaka isiko lokufakela uzinzo. Kwizinto ezinamafutha okanye ezifumileyo, ukuvala ukupakisha ngephepha elingangenwa amafutha okanye usebenziseiingxowa zephepha ezingangenwa amafuthainceda ukunqanda ukuvuza kwaye igcine iprizenteyishini injalo.

Inyathelo lesi-6: Yila ngokuFaka uphawu engqondweni

Ukupakishwa kwakho ngumthengisi othuleyo. Uyilo olucingisiswe kakuhle lunceda abathengi bakhumbule ibhrendi yakho kwaye bakhe ukuthembana. Khetha imibala, i-typography, kunye nemizobo ebonisa ubuntu bophawu lwakho. Ukuba ufuna ukuphefumlelwa okanye ufuna isisombululo sokumisa enye, hlola yethuukupakishwa kokutya okunegama eliqhelekileyokwayeiibhokisi zephepha eliqhelekileyoukubona ukuba ukupakishwa okulungiselelweyo kunokwenza njani ukuba iidessert zakho zigqame.

Inyathelo lesi-7: Uvavanyo, Lungisa, kunye nokuveliswa kwesicwangciso

Phambi kokuba uzibophelele kwimveliso yobuninzi, odola iisampuli kwaye uzivavanye kwiimeko zokwenyani-zizalise ngeemveliso zakho, jonga ukuba zikhangeleka njani na ezishelufini, kwaye uvavanye ukuba zibamba njani na ngexesha lothutho. Uhlengahlengiso oluncinci ngoku lunokukusindisa kwimiba enexabiso elikhulu kamva. Ukuba ukhetha inkqubo egudileyo, iqela lethu eTuobo Packaging linokukukhokela kwisampulu, ukulungiswa koyilo, kunye nokucwangciswa kwemveliso, ukuqinisekisa ukuba ukupakishwa kwakho kukulungele ukuqaliswa kwangexesha.

Ukuqukumbela

Ukukhetha ukupakishwa kwendawo yokubhaka ayisiyonto nje yobuhle—kumalunga nokusombulula imingeni yokwenyani yeshishini. Ukusuka ekukhuseleni iimveliso zakho kunye nokwenza amava angalibalekiyo e-unboxing ukuya ekwakheni ukunyaniseka kunye nokuhambisa amaxabiso ebhrendi, isigqibo ngasinye sibalulekile. Ngokulandela la manyathelo kunye nokutyala imaliizisombululo zokupakisha ivenkile yokubhaka, ibhrendi yakho inokubonisa ngokuzithemba iimveliso zayo, ichukumise abathengi, kwaye igqame kwimarike exineneyo.

Ukusukela ngo-2015, besingamandla athuleyo emva kwe-500+ yeebrendi zehlabathi, siguqula ukupakishwa kube ngabaqhubi bengeniso. Njengomvelisi odityanisiweyo osuka e-China, sisebenza ngokukhethekileyo kwizisombululo ze-OEM/ODM ezinceda amashishini afana nelakho afezekise ukuya kuthi ga kwi-30% yokunyusa intengiso ngokwahlukana kobuchule bokupakisha.

Ukusukautyikityo lwezisombululo zokupakisha ukutyaeyandisa isibheno seshelufuiinkqubo zokukhupha ezilungelelanisiweyoyenzelwe isantya, ipotfoliyo yethu ifikelela kwi-1,200+ SKUs ezingqiniweyo zokuphucula amava omthengi. Khawufane ucinge iidessert zakhoiikomityi ze-ayisikrimu eziprintiweyooko kukhulisa izabelo ze-Instagram, i-barista-gradeimikhono yekofu ekwaziyo ukumelana nobushushuezinciphisa izikhalazo zokuchitheka, okanyeabathwali bephepha abanophawu lweluxeeziguqula abathengi babe ziibhodi zokuhamba.

Yethuiiclamshell zefiber yommobabaye banceda abathengi be-72 ukuhlangabezana neenjongo ze-ESG ngelixa benciphisa iindleko, kunyeizityalo-based PLA iikomityi ebandayobaqhuba ukuthenga okuphindayo kwiikhefi ezingenankunkuma. Ixhaswa ngamaqela oyilo lwangaphakathi kunye nemveliso eqinisekisiweyo ye-ISO, sidibanisa izinto eziyimfuneko zokupakisha-ukusuka kwi-greaseproof liners ukuya kwi-brand stickers-kwi-odolo enye, i-invoyisi enye, i-30% yeentloko ezimbalwa zokusebenza.

Sihlala sibambelela kwimfuno yabathengi njengesikhokelo, sikubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ecingayo. Iqela lethu liqulunqwe ziingcali ezinamava ezinokukunika izisombululo ezilungiselelwe wena kunye neengcebiso zoyilo. Ukusuka kuyilo ukuya kwimveliso, siya kusebenza ngokusondeleyo nawe ukuze siqinisekise ukuba iikomityi zakho zephepha ezingenanto zihambelana ngokugqibeleleyo nolindelo lwakho kwaye zigqithise.