Iphepha
Ukupakishwa
Umenzi
ETshayina

Ukupakishwa kweTuobo kuzibophelele ekuboneleleni zonke iipakethe ezilahlayo kwiivenkile zekofu, iivenkile zepizza, zonke iindawo zokutyela kunye nendlu yokubhaka, njl njl, kubandakanya iikomityi zephepha lekofu, iikomityi zesiselo, iibhokisi ze-hamburger, iibhokisi ze-pizza, iibhegi zephepha, iindiza zephepha kunye nezinye iimveliso.

Zonke iimveliso zokupakisha zisekelwe kwingcamango yokukhusela okuluhlaza kunye nokusingqongileyo. Izixhobo zebakala lokutya zikhethiweyo, ezingayi kuchaphazela incasa yezinto zokutya. Ayinamanzi kwaye ayinayo ioli, kwaye iqinisekisa ngakumbi ukuyifaka.

Zeziphi izinto eziluncedo kwi-Ice Cream Cup ngoYilo lweSiko?

Kwimarike yanamhlanje, ukhuphiswano luqatha. Amashishini ahlukeneyo alwela ukufumana iindlela zokutsala umdla kunye nokuzahlula ukuze akhuthaze kwaye akhuthaze iimveliso zawo. Ushishino lwe-ayisikrimu alunjalo. Iikomityi ze-ayisikrimu ezenziwe ngokwezifiso ziye zaba lolona khetho lukhethwayo kubanini beevenkile ezininzi ze-ayisikrimu.

Nalu uhlalutyo oluthathu olubalulekileyo.

I. Gxininisa umfanekiso webrendi

A. Ukuphucula ukuqondwa kophawu

1. Iimpawu zoyilo ezizodwa

Iikomityi ze-ayisikrimu ezenzelwe wenainokutsala umdla wabathengi ngokusebenzisa izinto zoyilo ezizodwa. Njengeemilo ezahlukileyo, ukuthungwa, kunye neepateni. Ikomityi ye-ayisikrimu ekhethekileyo inokutsala umdla wabantu. Kwaye oku kuya kwenza kube lula kubathengi ukuseka unxibelelwano kunye ne-brand. Ngaloo ndlela, inokuphucula ukuqatshelwa kwe-brand.

2. Ukusetyenziswa kwemibala yebhrendi kunye neelogo

Ngokusebenzisa imibala ekhethekileyo ye-brand kunye ne-logo, umbala we-ice cream cup uhambelana nomfanekiso we-brand. Oku kunokwandisa imbonakalo yebhrendi. Xa abathengi bebona iikomityi ze-ayisikrimu kwimarike ehambelana nemibala ye-brand kunye ne-logos, banokudibanisa ngokulula kunye ne-brand. Oku kunokuphucula ukuqondwa kophawu.

B. Yandisa imbonakalo yohlobo

1. Gxininisa iimpawu zophawu

Iikomityi ze-ayisikrimu ezenziwe ngokwezifiso zinokugqamisa iimpawu ezizodwa kunye nesitayile sohlobo. Abarhwebi banokuyila iimilo zekomityi ezikhethekileyo okanye iipateni ezinxulumene nophawu. Oku kunokwenza ikomityi ye-ayisikrimu ibe ngummeli womfanekiso we-brand. Kwangaxeshanye, inokuvuselela inkumbulo yabathengi kunye nembono yophawu. Iikomityi ze-ayisikrimu ezinjalo zinokuwenza nzulu umbono wabathengi ngophawu. Ngaloo ndlela, inokwandisa ulwazi lwe-brand kunye nokunyaniseka.

2. Yomeleza ukuma kwebrendi

Iikomityi ze-ayisikrimu ezenzelwe wena zisenokuphucula imbonakalo yebrendi ngokugxininisa ukuma kwebrendi. Abarhwebi banokudibanisa amaxabiso angundoqo okanye izitayela ezikhethekileyo ze-brand. Ngelo xesha, ukuyila kweekomityi ze-ayisikrimu kunokugxila ekugqamiseni indawo ye-brand. Oku kunokwenza ukuba abathengi babe nokuqonda okucacileyo ngobuntu be-brand kunye nexabiso. Kwaye oku kunokubenza babe nolwazi ngakumbi xa bethenga.

Ke ngoko, iikomityi ze-ayisikrimu ezenzelwe isiko zineenzuzo ezibalulekileyo ekuqaqambiseni umfanekiso webrand. Ukusetyenziswa kwezinto zoyilo ezizodwa, imibala yebhrendi, kunye neelogo kunokuphucula ukuqondwa kwebrendi. Kwangaxeshanye, ukuqaqambisa iimpawu zebhrendi kunye nokomeleza ukuma kwebhrendi kunokonyusa umbono wabathengi kunye nokuqonda uphawu. Zonke ezi mpawu zinceda ukuvelisa impembelelo enkulu kunye nokhuphiswano kwimarike. Kwaye ezi zonke iimpawu zoncedo zime ngaphandle kwimarike kwaye zitsala umdla wabathengi. Ekugqibeleni, inokunceda amashishini onyuse isabelo sentengiso yebhrendi yawo.

Sisebenza ngokukhethekileyo ekuboneleleni ngeenkonzo zemveliso yoshicilelo olulungiselelwe abathengi. Ushicilelo olulolwakho ludityaniswe neemveliso ezikumgangatho ophezulu zokukhetha izinto zenza imveliso yakho igqame emarikeni kwaye kulula ukutsala abathengi. Singabonelela ngekomityi yekofu yesiko, ikomityi yomkhenkce, isitya sephepha, ibhokisi yepizza, ibhokisi yekeyiki kunye nonyana.

Bhala umyalezo wakho apha kwaye uwuthumele kuthi
IMG_20230612_093757

II. Ukuphucula ixabiso lemveliso

A. Yandisa ixabiso elongezelelweyo lemveliso

1. Uyilo olulolwakho

Uyilo olulolwakho yindlela yokudibanisa iimveliso kunye neemfuno zabathengi kunye nezinto abazithandayo. Abarhwebi kufuneka baqonde iimfuno zobuqu zabathengi. Iikomityi zabo ze-ayisikrimu zinokwenziwa ngokwezifiso kuyilo, kubandakanya imilo, umbala, ipateni, kunye neminye imiba. Olu luyilo lunokwenza ikomityi ye-ayisikrimu ibe yeyomntu kwaye yohluke. Ngaphezu koko, oku kunokuhlangabezana ngcono neemfuno ezizodwa zabathengi. Uyilo olulolwakho lwenza ukuba abathengi bazive bekhethekileyo kwaye bebodwa, benyusa ixabiso elongezelelweyo lemveliso.

2. Ukwenza imisebenzi ekhethekileyo

Ukongeza kuyilo lomntu, iikomityi ze-ayisikrimu zinokongeza imisebenzi ekhethekileyo. Umzekelo, ukugquma kungongezwa kwiikomityi ze-ayisikrimu. Oku kuvumela i-ayisikrimu ukuba ihlale ifakwe efrijini ixesha elide. Olu phawu lunokutsala abathengi abanqwenela ukonwabela i-ayisikrimu kwimisebenzi yangaphandle kwaye banyuse ixabiso elongezelelweyo lemveliso. Ukongeza, iikomityi ze-ayisikrimu zinokuthi ziyilwe njengezinto ezinokuphinda zisetyenziswe kwaye zihambelana nokusingqongileyo. Ukuhlangabezana nemfuno yabathengi yeemveliso ezihambelana nokusingqongileyo.

B. Ukudala umfanekiso ophezulu

1. Ukuphucula umgangatho wemveliso

Ngokuphucula izinto kunye nenkqubo yokuvelisa iikomityi ze-ayisikrimu, umgangatho wemveliso unokuphuculwa. Umzekelo, izixhobo eziphucukileyo ezifana neglasi ekumgangatho ophezulu okanye iiseramics zingasetyenziswa. Oku kunokunyusa ukuthungwa kunye nokucocwa kwendebe. Kwangaxeshanye, iindlela ezichanekileyo zokuvelisa zinokuqinisekisa ukubonakala okugqibeleleyo kunye nomgangatho weiikomityi ze-ayisikrimu. Ngaloo ndlela, inokunyusa ngakumbi umgangatho wemveliso. Iikomityi ze-ayisikrimu ezikumgangatho ophezulu zinokutsala abathengi abasukela umgangatho. Kwaye kunokubenza bakulungele ukuhlawula amaxabiso aphezulu ngayo.

2. Ukwandisa isazisi semveliso

Abarhwebi banokusebenzisana nabaqulunqi abaziwayo okanye amagcisa. Iikomityi ze-ayisikrimu ezinjalo zingaba luhlobo lomsebenzi wobugcisa okanye umsebenzi womyili. Kwaye intsebenziswano enjalo inokunika iikomityi ze-ayisikrimu ingqiqo ekhethekileyo yesazisi. Ke, inokwenza abathengi bakholelwe ukuba ukuba nekomityi ye-ayisikrimu kufana nokuba nomzobo. Le ngqiqo yesazisi ayiphuculi kuphela ixabiso leekomityi ze-ayisikrimu. Yenza abathengi bazive ngathi ukusebenzisa iikomityi ze-ayisikrimu kuseka unxibelelwano olukhethekileyo phakathi kophawu kunye nomyili.

Ngoyilo olulolwakho kunye nemisebenzi ekhethekileyo eyenzelwe wena,iikomityi ze-ayisikrimu zinokunyukaixabiso elongezelelweyo lemveliso. Ngokuphucula umgangatho kunye nobunikazi bemveliso, iikomityi ze-ayisikrimu zingenza umfanekiso ophezulu. Ezi zinokutsala abathengi abaninzi kwaye ziphucule ukhuphiswano lwemarike kunye nexabiso lemveliso.

III. Ukuphucula amava abathengi

A. Ukudala umoya okhethekileyo

1. Ukudala amava okutyela awodwa

Ukuphucula amava omthengi, umoya oyingqayizivele unokudalwa kwindawo yokutyela. Unokusebenzisa izinto ezinje ngokuhombisa okwahlukileyo, ukukhanya, umculo kunye nevumba elimnandi ukwenza indawo yokutyela eyahlukileyo. Umzekelo, ukusebenzisa imibala eqaqambileyo kunye nemihombiso emnandi yedizithi kwivenkile ye-ayisikrimu. Oku kuya kuzisa imvakalelo emnandi kunye nemnandi kubathengi. Ukongeza kuvuselelo olubonwayo, ivumba elimnandi kunye nomculo nazo zinokusetyenziselwa ukwenza ukutya okunenyani kunye nokukhululeka.

2. Ukuvusa uMdla wabaThengi

Ukuze kutsalwe ingqalelo yabathengi, abarhwebi banokubeka imiboniso enomdla kunye neyodwa okanye imihlobiso evenkileni. Le miboniso inokunxulumana ne-ayisikrimu. Umzekelo, ukubonisa iincasa ezahlukeneyo zezithako ze-ayisikrimu okanye ukubonisa imifanekiso okanye iividiyo zenkqubo yokuvelisa i-ayisikrimu. Ukongeza, abarhwebi banokudala imisebenzi yamava esebenzisanayo. Njengeendibano zocweyo zokwenza i-ayisikrimu okanye imisebenzi yokungcamla. Oku kunokubandakanya abathengi kunye nokwandisa ingqiqo yabo yokuthatha inxaxheba kunye nomdla.

B. Iinkonzo ezenzelwe wena

1. Ukubonelela ngeenketho ezilungiselelwe ngokusekelwe kwiimfuno zabathengi

Ukuze kuhlangatyezwane neemfuno zobuqu zabathengi abahlukeneyo, abarhwebi banokubonelela ngeendlela ezilungiselelweyo. Banokuseta idesika yokuzenzela okanye inkonzo yokubonisana. Oku kuvumela abathengi ukuba bakhethe iincasa, izithako, imihombiso, izikhongozeli, kunye nokunye kwe-ayisikrimu. Abathengi banokukhetha i-ayisikrimu eyenzelwe umntu ngokwezinto abazithandayo kunye nezinto abazithandayo. Kwaye banokongeza izinto abazithandayo ukwenza i-ayisikrimu ilungele incasa yabo. Olu khetho lwenziwe ngokwezifiso lunokwenza abathengi baneliseke ngakumbi kwaye banyuse ukuqaphela kwabo uphawu.

2. Ukwandisa ukwaneliseka kwabathengi kunye nokunyaniseka

Ngokubonelela ngeenkonzo ezilungiselelwe umntu, ukwaneliseka kwabathengi kunye nokunyaniseka kunokwandiswa. Oku kunokwenza ukuba abathengi bazive ukubaluleka kwe-brand kunye nenkxalabo kubo. Le nkonzo eyenzelwe wena inokwenza abathengi bazive bebodwa kwaye bebodwa. Oku kunokwandisa ukuthanda kwabo kunye nokunyaniseka kwi-brand. Iinkonzo ezenzelwe wena zinokufumana ingxelo kunye nezimvo kubathengi ngokunxibelelana nabo. Ngenxa yoko, amashishini anokuphucula ngakumbi iimveliso kunye neenkonzo zawo, akhulise ukwaneliseka kwabathengi kunye nokuthembeka.

Amava okutyela awodwa kunye neenkonzo ezilungiselelwe umntu zinokuphucula imvakalelo yamava kunye nokwaneliseka kwabathengi. Yenza umoya okhethekileyo kwaye uvuse umdla wabathengi. Oku kunokutsala abathengi abaninzi kwaye kwandise ukubonakala kwevenkile. Ukunika ukhetho olulungelelanisiweyo olusekelwe kwiimfuno zabathengi kunokunyusa ukwaneliseka kwabathengi kunye nokunyaniseka. Oku kunokuseka ubudlelwane obuhle nabathengi. Kwaye oku kunokukhuthaza ukusetyenziswa ngokuphindaphindiweyo kunye nokusasazwa kwelizwi lomlomo.

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IV. Isishwankathelo

Iikomityi ze-ayisikrimu ezenziwe ngokwezifiso zineenzuzo ezibalulekileyo ekwandiseni umfanekiso webrand, ukwandisa ixabiso lemveliso, kunye nokubonelela ngamava angcono kubathengi. Kubanini beevenkile ze-ayisikrimu, ukukhethaiikomityi ice cream eyenzelwe isikolukhetho lobulumko. Ngokusebenzisana nabavelisi beengcali, sebenzisa ixesha kunye nomzamo wokudala iikomityi ze-ayisikrimu ezihambelana nomfanekiso wakho we-brand kunye neempawu zemveliso. Oku kunokugqamisa ngempumelelo umfanekiso webrand. Ukuzinceda uphucule ixabiso lemveliso kunye nokubonelela ngamava angcono omthengi. Oku kunokufaka amandla amatsha evenkileni. Oku kunokutsala abathengi abaninzi, ukwandisa ukunyaniseka kunye nokwaneliseka kwabo. Njengomnini wevenkile ye-ayisikrimu, ukukhetha iikomityi ze-ayisikrimu ezenzelwe isiko sisicwangciso ekufuneka sithathelwe ingqalelo. Oku kubanceda ukuba bagqame kukhuphiswano oluqatha lwemarike kwaye bafezekise uphuhliso oluzinzileyo.

Singakunika iikomityi zephepha le-ayisikrimu ezinobungakanani obahlukeneyo onokuthi ukhethe kuzo, ukuhlangabezana neemfuno zakho ezahlukeneyo zomthamo. Nokuba uthengisela abathengi ngabanye, iintsapho okanye iindibano, okanye ukusetyenziswa kwiindawo zokutyela okanye iivenkile zamatsheyini, sinokuhlangabezana neemfuno zakho ezahlukeneyo. Ushicilelo lwelogo olulungiselelweyo olugqibeleleyo lunokukunceda ukuba uphumelele ukunyaniseka kwabathengi.

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Ixesha lokuposa: Jun-21-2023