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Iphepha
Ukupakishwa
Umenzi
ETshayina

Ukupakishwa kweTuobo kuzibophelele ekuboneleleni zonke iipakethe ezilahlayo kwiivenkile zekofu, iivenkile zepizza, zonke iindawo zokutyela kunye nendlu yokubhaka, njl njl, kubandakanya iikomityi zephepha lekofu, iikomityi zesiselo, iibhokisi ze-hamburger, iibhokisi ze-pizza, iibhegi zephepha, iindiza zephepha kunye nezinye iimveliso.

Zonke iimveliso zokupakisha zisekelwe kwingcamango yokukhusela okuluhlaza kunye nokusingqongileyo. Izixhobo zebakala lokutya zikhethiweyo, ezingayi kuchaphazela incasa yezinto zokutya. Ayinamanzi kwaye ayinayo ioli, kwaye iqinisekisa ngakumbi ukuyifaka.

  • SEHR VIEL<br> MEHR

Yintoni iNkqubo yokuLungiselela iPhepha leKomityi yeKofu?

I. Intshayelelo

Indlela yokuphila ekhawulezileyo yoluntu lwangoku yenze ikofu isiselo esibalulekileyo kubantu abaninzi yonke imihla. Ngokunyuka kwenkcubeko yekofu, iivenkile zekofu azikho nje iindawo zokubonelela ngeziselo zekofu. Ikwayindawo yokuba abantu bancokole kwaye baphumle. Iikomityi zekofu ezenziwe ngokwezifiso zidlala indima ebalulekileyo kubomi bemihla ngemihla. Ezo zibandakanya ukutsala abathengi, ukukhuthaza ukuthengisa, kunye nokubumba umfanekiso webrand. Masiqwalasele ukubaluleka kunye nenkqubo yemveliso yokwenza iikomityi zekofu ngokwezifiso kunye.

Ukubaluleka kweukwenza ngokwezifiso iikomityi zekofuicacile. Okokuqala, ukwenza ngokwezifiso iikomityi zekofu kunokunyusa ukuvezwa kohlobo lweevenkile zekofu. Imarike yanamhlanje ikukhuphiswano oluqatha. Ukubonelela abathengi ngoyilo olulodwa kunye nolwakho lwekomityi kunokutsala ingqalelo ngakumbi. Inokwenza abathengi bakhumbule uphawu lwakho kwimarike. Okwesibini, iikomityi zephepha ezenziwe ngokwezifiso zinokongeza imithombo eyongezelelweyo yengeniso yeevenkile zekofu. Abantu banokuprinta iilogo zevenkile yekofu, izilogeni, okanye izibhengezo kwiikomityi zephepha. Oku kunceda ukuguqula ikomityi yephepha ibe yibhilibhodi ephathwayo yokunyuselwa ngamanye amagama. Ngaphandle koko, iikomityi zephepha ezilungiselelwe ngokukodwa zinokuba zizikhumbuzo ezinikwa abathengi ngeevenkile zekofu. Oku kunceda ukwandisa imvakalelo yabathengi kunye nokunyaniseka.

Ukuqonda inkqubo yemveliso yeekomityi zekofu nako kubalulekile. Ukuveliswa kweekomityi zephepha kufuna amanyathelo amaninzi aZibophelele. Okokuqala, kuyimfuneko ukukhetha izinto ezifanelekileyo zekomityi yephepha. Ukukhethwa kwezinto eziphathekayo kwiikomityi zephepha kufuneka kuhlangabezane neemfuno zokusingqongileyo. Iikomityi zephepha ezigqunywe yi-PE, iikomityi zephepha ezigqunywe ngePLA, kunye nezinye iikomityi zephepha ezizinzileyo zaziqhele ukusetyenziswa. Okwesibini, ngexesha lezigaba zoyilo, kuyimfuneko ukuqinisekisa iimfuno kunye nabathengi. Kwizigaba zokuprinta kunye nemveliso, kuyimfuneko ukukhetha indlela efanelekileyo yokushicilela. Okufana nokuprintwa kwesikrini, ukuprintwa kwe-flexographic, okanye ushicilelo lokudlulisa ubushushu. Kwaye ulawulo lomgangatho wenkqubo yoshicilelo luyimfuneko. Okokugqibela, ukusebenza okuchanekileyo kunye nokujongwa komgangatho kubalulekile ngexesha lokwenziwa, ukusika, ukuhlanganisa, kunye nokupakishwa kweekomityi zephepha.

Ukwenziwa ngokwezifiso kweekomityi zekofu kudlala indima ebalulekileyo ekwakhiweni kohlobo kunye nokukhuthaza intengiso yeevenkile zekofu. Ukuqonda inkqubo yokuvelisa iikomityi zekofu kunokunceda. Oku kunokwenza iivenkile zekofu zisebenzisane ngcono nababoneleli kunye namaqela oyilo. Kwaye abarhwebi banokusebenzisa oku ukuze baphucule umgangatho kunye noyilo lweekomityi zephepha. Kungale ndlela kuphela esinokutsala umdla wabathengi ngakumbi kunye nothando. Ngaloo ndlela, kufuneka sinikele ingqalelo ekubalulekeni kweekomityi zekofu. Kwaye kufuneka sifunde inkqubo yemveliso yokwenza ngokwezifiso iikomityi zekofu.

II Ukukhetha izinto eziphathekayo kwiikomityi zekofu

A. Iintlobo kunye neempawu zeekomityi zephepha ezilahlayo

1. Iikhrayitheriya zokukhetha izixhobo zekomityi yephepha

Ubuhlobo bendalo. Khetha imathiriyeli enokubola okanye enokuphinda isetyenziswe ukunciphisa iimpembelelo ezimbi zokusingqongileyo.

Ukhuseleko. Izixhobo kufuneka zihlangabezane nemigangatho yokhuseleko lokutya kwaye aziyi kukhulula izinto ezinobungozi.

Ukumelana nobushushu. Ukwazi ukumelana nobushushu obuphezulu beziselo ezishushu kwaye ugweme i-deformation okanye ukuvuza.

Ukusebenza kweendleko. Ixabiso lezinto eziphathekayo kufuneka libe nengqiqo. Kwaye kwinkqubo yokuvelisa, kuyimfuneko ukuba nokusebenza kakuhle kunye nokusebenza kakuhle.

Umgangatho woshicilelo. Umphezulu wezinto eziphathekayo kufuneka ulungele ukuprinta ukuqinisekisa umgangatho wokushicilela kunye nokusebenza kakuhle.

2. Ukuhlelwa kunye nokuThethaniswa kweMathiriyeli yePhepha

a. I-PE igqunywe ngekomityi yephepha

PE iqatyweiikomityi zephephazivame ukuqulunqwa ngamanqwanqwa amabini ezinto zephepha, kunye nomgangatho wangaphandle ogqunywe ngefilimu ye-polyethylene (PE). I-PE yokugqoka ibonelela ngokusebenza kakuhle kokungena kwamanzi. Oku kwenza ukuba ikomityi yephepha ingachaphazeleki kakhulu ekungeneni kwamanzi, okukhokelela kwi-deformation okanye i-delamination yendebe.

b. I-PLA igqunywe ngekomityi yephepha

Iikomityi zephepha ezigqunywe ngePLA ziikomityi zephepha ezigqunywe ngefilimu ye-polylactic acid (PLA). I-PLA yimathiriyeli enokubola. Iyakwazi ukubola ngokukhawuleza kwi-carbon dioxide kunye namanzi ngokusebenzisa isenzo se-microorganisms. Iikomityi zephepha ezigqunywe ngePLA zinomsebenzi olungileyo wokungangeni kwamanzi kwaye ziyahlangabezana neemfuno zokusingqongileyo. Ngoko ke, isetyenziswe ngokubanzi kwiimarike.

c. Ezinye iikomityi zephepha zezinto ezizinzileyo

Ukongeza kwiikomityi zephepha ezigqunywe nge-PE kunye ne-PLA, kukwakho nezinye izinto ezizinzileyo ezisetyenziswa ekwenzeni ikomityi yephepha. Umzekelo, iikomityi zephepha le-bamboo pulp kunye neekomityi zephepha le-straw. Ezi komityi zisebenzisa i-bamboo njengemathiriyeli ekrwada. Inokonakala kakuhle kwezinto eziphilayo kunye nokuvumelana nokusingqongileyo. Iikomityi zephepha leendiza zenziwe ngomququ olahliweyo. Oku kunokunciphisa inkunkuma yobutyebi kwaye kuphinde kuzisombulule nengxaki yokulahlwa kwenkunkuma.

3. Izinto ezichaphazela ukukhetha izinto eziphathekayo

Iimfuno zokusingqongileyo. Ukukhetha imathiriyeli enokubola okanye enokuphinda isetyenziswe iyahlangabezana nemfuno yemarike. Kwaye oku kunokonyusa umfanekiso wokusingqongileyo weshishini.

Olona setyenziso. Iimeko ezahlukeneyo zineemfuno ezahlukeneyo zeekomityi zephepha. Umzekelo, imisebenzi yangaphandle inokufuna izinto ezihlala ixesha elide. I-ofisi inokukhathazeka ngakumbi ngemiba yokusingqongileyo.

Ukuqwalaselwa kweendleko. Iindleko zemveliso kunye namaxabiso emarike ezinto ezahlukeneyo ziyahluka. Kuyimfuneko ukuba kuqwalaselwe ngokubanzi iipropati zezinto eziphathekayo kunye nokusebenza kakuhle kweendleko.

B. Izinto eziluncedo zokwenza iikomityi zephepha ezizinzileyo

1. Ukwandiswa kolwazi ngokusingqongileyo

Iikomityi zephepha ezizinzileyo ezilungiselelweyo zibonisa izenzo ezilungileyo zamashishini ngokubhekiselele kwimiba yokusingqongileyo. Ukusebenzisa i-biodegradable okanye izinto ezinokuphinda zisetyenziswe ukwenza iikomityi zephepha kunokunciphisa impembelelo yenkunkuma yeplastiki kwindalo esingqongileyo. Ngaxeshanye, oku kukwadibana nemfuno yabathengi yeemveliso zophuhliso oluzinzileyo.

2. Ukukhethwa kwezinto ezizinzileyo

Iikomityi zephepha ezenziwe ngokwezifiso zinokukhetha izixhobo ezihambelana nokusingqongileyo. Umzekelo, iikomityi zephepha ezigqunywe ngePLA, iikomityi zephepha le-bamboo pulp, njl. Ezi zinto zinokonakala okulungileyo. Ukuzisebenzisa kunokunciphisa ngempumelelo ukungcoliseka kwendalo. Bazifezekise iimfuno zogcino lwamandla kunye nokunciphisa ukukhutshwa kokukhutshwa kwezinto ekukhetheni izinto.

3. Iimveliso ezihlangabezana neemfuno zabathengi

Iikomityi zephepha zophuhliso oluzinzileyo ezilungiselelweyo zinokuhlangabezana neemfuno zabathengi zempilo, ukhuseleko lokusingqongileyo, kunye nokwenza ngokwezifiso.Ikomityi yephephainokuprintwa ngelogo yenkampani, isilogeni, okanye uyilo olulolwakho. Oku kwandisa ixabiso elongezelelweyo lendebe yephepha. Kwaye inokutsala ingqalelo yabathengi ngakumbi nothando.

Sigxininisa ekukhethweni kwezinto eziphathekayo kunye nokulawula umgangatho. Sikhethe izinto ezikumgangatho ophezulu we-pulp yokutya ukuze kuqinisekiswe ukhuseleko kunye nokukhuselwa kokusingqongileyo kweekomityi zephepha. Nokuba kushushu okanye kuyabanda, iikomityi zethu zephepha ziyakwazi ukumelana nokuvuza kwaye zigcine incasa yokuqala kunye nencasa yeziselo ngaphakathi. Ngaphezu koko, iikomityi zethu zephepha zenziwe ngononophelo kwaye zomelezwa ukukhusela i-deformation okanye umonakalo, ukubonelela abathengi bakho ngamava angcono omsebenzisi.

Thetha ngeemfuno zakho zesiqhelo!
Bhala umyalezo wakho apha kwaye uwuthumele kuthi

III. Inkqubo yokuvelisa iikomityi zephepha lekhofi

Inkqubo yokuvelisa iikomityi zekofu ibandakanya izigaba zokuyila kunye nokwenza ngokwezifiso, kunye nezigaba zokuprinta kunye nemveliso. Ulandelelwano kunye nokuphunyezwa ngokungqongqo kwala manyathelo kubalulekile ekuveliseni iikomityi zekofu ezikumgangatho ophezulu.

A. iSigaba sokuYila kunye nokuLungisa

1. Qonda iimfuno zokwenziwa kwabathengi kunye neenkcukacha

Uyilo kunye nesigaba sokwenza ngokwezifiso linyathelo elibalulekileyo kwinkqubo yokuvelisa iikomityi zekofu. Okokuqala, kuyimfuneko ukunxibelelana nomthengi. Oku kunceda ukuqonda iimfuno zabo ngokwezifiso kunye neenkcukacha. Iimfuno zokwenza ngokwezifiso zibandakanya izinto zephepha, umthamo wekomityi, imilo yekomityi kunye noyilo, njl

Iimfuno. Ukuqonda iimfuno zabathengi kunokubonelela ngesikhokelo soyilo kunye nemveliso elandelayo.

2. Qinisekisa umbhalo wesandla woyilo lomthengi

Abathengi banokunikezela ngemibhalo yabo yoyilo. Umzekelo, iilogo zenkampani, izilogeni, okanye ezinye iziyilo ezenzelwe wena. Emva kokuqinisekisa umbhalo wesandla woyilo lomxhasi, kuyimfuneko ukuphonononga nokulungisa amaxwebhu oyilo. Oku kubandakanya ukuvavanya ukwenzeka kunye nokugqibelela kwamaxwebhu oyilo. Oku kuqinisekisa ukuba uyilo lunokusetyenziswa ngokuchanekileyo kwikomityi yephepha.

3. Ukuqinisekiswa komyalelo kunye nokunxibelelana

Emva kokuqinisekisa umbhalo wesandla woyilo, kuyimfuneko ukuqinisekisa kunye nokunxibelelana nomyalelo kunye nomthengi. Oku kubandakanya ubuninzi beekomityi zephepha ezilungiselelwe, umhla wokuhanjiswa, indlela yokuhlawula, njl.). Xa uqinisekisa umyalelo, kubalulekile ukuqinisekisa ukuhambelana phakathi kwamaqela omabini malunga neenkcukacha zomyalelo. Oku kunokunqanda iingxaki kwinkqubo yemveliso elandelayo.

B. Inqanaba loshicilelo kunye nemveliso

1. Ukulungiselela phambi kokushicilela

Ngaphambi kokungena kwizigaba zokuprinta kunye nemveliso, umsebenzi wokulungiselela phambi kokushicilela uyafuneka. Oku kubandakanya ukulungisa umbala kumatshini wokushicilela ukuqinisekisa ukuchaneka kunye nokuhambelana kwemibala eprintiweyo. Kwangaxeshanye, ukulungiswa komatshini kuyafuneka. Ezi zibandakanya ukulungelelanisa iiparamitha zoomatshini kunye nezicwangciso zokusebenza zomatshini wokwenza indebe yephepha. Oku kunokuqinisekisa ukusebenza okuqhelekileyo komgca wemveliso.

2. ITekhnoloji yoShicilelo kunye noLawulo loMgangatho

Itekhnoloji yoshicilelo kunye nolawulo lomgangatho zizikhonkco eziphambili kwinkqubo yokuvelisaiikomityi zekofu. Ukushicilelwa kufuneka kuqhutywe kwiikomityi zephepha ngokweemfuno zoyilo lomthengi. Oku kunokubandakanya ukuphunyezwa koshicilelo olunemibala emininzi okanye iziphumo ezikhethekileyo zoshicilelo. Kwangaxeshanye, ulawulo lomgangatho luyafuneka ngexesha lenkqubo yoshicilelo. Oku kuqinisekisa ukuhambelana kumgangatho woshicilelo kunye nesiphumo.

3. Ukuqulunqa kunye nokusika iikomityi zephepha

Emva kokugqitywa kokushicilela, indebe yephepha ingena kwizigaba zokubumba kunye nokusika. Oku kuquka ukwenza iphepha elisicaba kwiikomityi zephepha ezine-dimensional ezintathu ngomatshini wokubumba kunye nokusika kumatshini wokusika. Emva koko, ikomityi yephepha enemilo echanekileyo kunye nobukhulu inokufumaneka. Kule nkqubo, kuyimfuneko ukuqinisekisa ukuchaneka kunye nokuhambelana kokubunjwa kunye nokusika indebe yephepha.

4. Ukucoca kunye nokupakishwa kweekomityi zephepha

Emva kokwenza kunye nokusika, indebe yephepha kufuneka ihlanjululwe kwaye ifakwe. I-Splicing ibhekisela ekudibaneni komzantsi kunye neendonga ezisecaleni zekomityi yephepha ukwenza isakhiwo sekomityi yephepha epheleleyo. Emva kokuba i-splicing igqityiwe, indebe yephepha kufuneka ihambe kwinkqubo yokupakisha. Oku kunokukhusela indebe yephepha ekungcoleni okanye umonakalo, kwaye iququzelele ukugcinwa kunye nokuthutha. Ukupakishwa kunokubandakanya iibhokisi zekhadibhodi, iingxowa, okanye ezinye iindlela zezinto zokupakisha.

IV. Ukulawulwa komgangatho weekomityi zephepha lekofu

A. Ukukhetha izinto ezikrwada kunye nokuhlolwa

1. Ukukhethwa kwabenzi bemathiriyeli ekrwada

Ukukhetha ababoneleli ngempahla ekrwada abanegama elihle nokuthembeka kubalulekile. Aba baboneleli kufuneka bathobele imimiselo nemigangatho efanelekileyo. Banokubonelela ngemathiriyeli ekrwada ekumgangatho ophezulu, ezinzileyo, kunye nococeko. Unokukhetha ukusebenzisana nababoneleli abazinzileyo ixesha elide. Oku kunokuqinisekisa umgangatho ozinzileyo wezinto eziluhlaza kunye nokunciphisa umngcipheko wokuguquguquka komgangatho.

2. Jonga izinto kunye nomgangatho wendebe yephepha

Xa ufumana izinto eziluhlaza, izinto eziphathekayo kunye nomgangatho wendebe yephepha kufuneka zihlolwe. Izinto eziphambili zokuhlola ziquka ubukhulu bephepha, amandla ephepha, umgangatho wangaphakathi wokugquma wendebe yephepha. Ngaphezu koko, ukuba ayinamanzi kunye nokumelana nobushushu kubalulekile. Izixhobo zokuvavanya zobuchwephesha zinokunceda ukuvavanya ngokuchanekileyo umgangatho wezinto eziluhlaza. Okufana noomatshini bokuvavanya amandla omatshini wephepha kunye nezixhobo zokuvavanya ubushushu bekomityi yephepha. Kwaye oku kukwaqinisekisa ukuba iyahlangabezana neemfuno zokwenziwa kwemveliso.

B. Ukujongwa komgangatho wenkqubo yokuvelisa

1. Ukuhlolwa kwenkqubo yoshicilelo

Ukushicilela kuyinkqubo ebalulekileyo. Ichaphazela ngokuthe ngqo umgangatho wembonakalo kunye nomfanekiso wemveliso yeekomityi zephepha. I-inki yokushicilela esetyenzisiweyo kufuneka ihambelane nemigangatho yococeko kunye neemfuno zokusingqongileyo. Kwangaxeshanye, umatshini wokushicilela kufuneka ujongwe rhoqo ngemeko yawo. Oku kubandakanya ukucoceka kwepleyiti yebrashi, ukufaneleka koxinzelelo lokushicilela, ukuchaneka kombala, kunye nemeko echanekileyo yendawo yokushicilela. Olu hlolo lunokwenziwa ngokuhlolwa kwesampulu kunye nokuqatshelwa kwemifanekiso. Oku kunceda ukuqinisekisa umgangatho woshicilelo.

2. Ukulawulwa komgangatho wokwenza ikomityi yephepha

Inkqubo yokwenza iikomityi zephepha ibaluleke kakhulu. Ichaphazela ngokuthe ngqo amandla okwakhiwa kunye nomgangatho wokubonakala kweekomityi zephepha. Ngethuba lenkqubo yokubumba, kuyimfuneko ukulawula ukushisa okufanelekileyo kunye noxinzelelo. Oku kuqinisekisa ukubambelela kunye nokwakheka kwendebe yephepha. Ngexesha elifanayo, kuyimfuneko ukuhlola rhoqo kunye nokucoca amacandelo omatshini wokwenza indebe yephepha. Njengokwenza iimbumba kunye neerola zokucinezela ezishushu. Yenza uhlolo lwesampulu kwiikomityi zephepha ezenziweyo. Iimpawu ziquka ubungakanani bekomityi yephepha, ukugudiswa kwendawo, ukutywinwa okuphantsi, kunye namandla oxinzelelo. Oku kunceda ukuqinisekisa ukuba umgangatho wokubumba uhambelana nemigangatho.

3. Ukupakishwa kunye nokuhlolwa kokuthuthwa kweekomityi zephepha

Ukupakishwa likhonkco elibalulekileyo ekuqinisekiseni umgangatho weiikomityi zephephakunye nokuphepha ungcoliseko. Inkqubo yokupakisha kufuneka ilandele imigangatho yococeko. Iikomityi zephepha zifuna ukusetyenziswa kwezinto ezicocekileyo zokupakisha. Kwaye kwakhona kuyimfuneko ukuqinisekisa ingqibelelo kunye nokumelana nokufuma kwepakethe. Ngexesha lokuthutha, iimeko ezifanelekileyo zokuthutha kunye nokugcinwa kufuneka kuthathwe. Ukupakishwa kufuneka kuthintele ikomityi yephepha ukuba icinezelwe, ukungena kwamanzi, okanye ukuvezwa kweendawo zokushisa eziphezulu. Ukuhlolwa kwesampulu ephakathi kunye nokuhlolwa okubonakalayo kuyafuneka. Oku kunceda ukuqinisekisa ukuba iikomityi zephepha azonakaliswa okanye zinemiba esemgangathweni ngexesha lokupakishwa kunye nokuthutha.

La manyathelo angentla anceda ukuqinisekisa umgangatho ozinzileyo weekomityi zekofu. Kwaye oku kuqinisekisa ukuba ihlangabezana nemigangatho efanelekileyo yococeko kunye neemfuno zabathengi.

7月10

V. Isicelo seMarike kunye neeNdlela zokuPhuhlisa iindebe zePhepha leKofu

A. Ubungakanani kunye nokukhula kwemarike yekomityi yekofu

Ubungakanani bemarike yeekomityi zekofu bukhula rhoqo. Oku kuqhutywa ikakhulu zimfuno zabathengi zoncedo, isantya, kunye nophuhliso oluzinzileyo. Ukukhula okuzinzileyo kwangoku ekusetyenzisweni kwekofu yehlabathi. Imarike yokuhanjiswa kwekofu nayo iyachuma. Kule nto, kunokubonwa ukuba imarike yekomityi yekhofi ibonisa ukukhula okuzinzile.

Ngokutsho kwedatha evela kuphando lwemarike kunye namaziko ophando, ubungakanani bemarike yekomityi yekofu bunyuke ukusuka malunga ne-12 yeebhiliyoni zeedola ngo-2019 ukuya malunga ne-18 yeebhiliyoni zeedola ngo-2025.

Kwangaxeshanye, ukukhula kwemarike yekomityi yekofu nako kuqhutywa ziimarike ezisakhulayo. Imimandla yaseAsia Pacific, kuMbindi Mpuma, kunye neAfrika ifumana ukukhula koqoqosho oluqhubekayo, ukufudukela kwabantu ezidolophini, kunye nokunyuka kwenkcubeko yekofu. Oku kunika amandla amakhulu okukhula kwimakethi yekomityi yekofu.

B. Imfuno yentengiso yeekomityi zekofu ezilungiselelweyo

Iikomityi zekofu ezilungiselelweyo zinokuhlangabezana neemfuno zabathengi kwiivenkile zekofu, iivenkile zokutyela kunye namashishini. Aba bathengi banethemba lokusebenzisa iikomityi zekofu njengendlela yokunyusa uphawu.

Imfuno yentengiso yeekomityi zekofu ezilungiselelweyo ibonakaliswa ikakhulu kule miba ilandelayo:

1. Ukukhuthazwa kophawu kunye nokuthengisa

Iikomityi zephepha ezenziwe ngokwezifiso zinokusebenza njengendlela ebonakalayo yentengiso yeevenkile zekofu kunye namashishini. Inokusasaza umfanekiso webrand ezandleni zabathengi nakwiivenkile zekofu. Iikomityi zekofu ezilungiselelweyo zinokuprinta iilogo zabathengi, iziqubulo, ulwazi loqhagamshelwano, kunye nolunye ulwazi. Oku kunceda ukwandisa ulwazi lwebrendi kunye nomfanekiso.

2. Iimfuno ezenzelwe wena

Abathengi baya begxila ngakumbi kumava omntu kunye namava enziwe ngokwezifiso. Banethemba lokulungisa iikomityi zekofu kunye noyilo lwabo oluthandayo kunye neepateni. Umzekelo, ukukopishwa okudumileyo okanye iipateni. Iikomityi zekofu ezilungiselelweyo zinokuhlangabezana neemfuno zabathengi. Inokubonelela ngamava angcono omthengi.

3. Ukuthengiswa kweendaba zoluntu

Abathengi banokwabelana ngeekomityi zekofu ezinomdla okanye ezizodwa abazisebenzisayo. Oku kwandisa ukuvezwa kweekomityi zekofu kumajelo asekuhlaleni. Ukwenza iikomityi zekofu ngokwezifiso kunokutsala ukubonakaliswa ngakumbi kwimidiya yoluntu. Oku kunceda ukuzisa umboniso webhrendi ngakumbi kunye nokusasazwa kwegama lomlomo.

C. Amathuba eMarike kunye nemingeni yeendebe zePhepha eziZinzileyo

1. Amathuba eMarike

Ukwandiswa kolwazi lophuhliso oluzinzileyo kunye nokukhuthazwa okuthe gqolo kwemithetho yokusingqongileyo. Imfuno yemarike yeekomityi zephepha ezizinzileyo nayo iyanda. Iikomityi zephepha ezizinzileyo zineenzuzo zokusetyenziswa ngokufanelekileyo, ukuphinda kusetyenziswe, kunye nokunciphisa ukukhutshwa kwekhabhoni. Ke ngoko, kukho ithuba elikhulu kwimarike yekomityi yekofu.

2. Imingeni

Imingeni ephambili ejongene neekomityi zephepha ezizinzileyo ziindleko kunye nobuchwepheshe. Xa kuthelekiswa neekomityi zephepha zemveli, ixabiso lemveliso yeekomityi zephepha ezizinzileyo liphezulu. Oku kunokunciphisa ubungakanani kunye nophuhliso lwemarike. Ngaphandle koko, le ndebe yephepha isafuna ukuphuculwa okuqhubekayo kunye nophuhliso lwetekhnoloji entsha. Oku kunokuphucula umgangatho kunye nokusebenza kweekomityi zephepha ezizinzileyo.

Ukujongana nale mingeni, ezinye iinkampani kunye nemibutho sele ithathe amanyathelo. Bakhuthaza uphando kunye nophuhliso lweekomityi zephepha ezizinzileyo. Umzekelo, ukuphuhlisa imathiriyeli ehlaziywayo kunye neyonakaliswayo ukuba ithathe indawo yezixhobo zekomityi yephepha, kunye nokuphucula iinkqubo zemveliso kunye nobuchwepheshe. Oku kwenza ukuba iikomityi zephepha zophuhliso oluzinzileyo zikhuphisane ngakumbi kwaye zibe nokwenzeka.

VI. Ukuqukumbela

Imfuno yabathengi yokulula, isantya, kunye nophuhliso oluzinzileyo iyanda. Oku kuqhuba ukwanda okuqhubekayo kobungakanani kunye nokukhula kwendlela yokuthengisa ikomityi yekofu. Iikomityi zekofu ezilungiselelwe ngokwezifiso zinokusebenza njengendlela yokukhuthaza uphawu kunye nokuthengisa, ukuphucula ulwazi lwe-brand kunye nomfanekiso. Abathengi baya begxila ngakumbi kumava omntu kunye namava enziwe ngokwezifiso. Iikomityi zekofu ezilungiselelweyo zinokuhlangabezana neemfuno zabo. Kwaye ukwabelana kwabo kumajelo eendaba ezentlalo kunokuzisa umboniso ongakumbi wophawu kunye nokusasazwa kwamagama.

Kwangaxeshanye, siye sagxininisa kumathuba emarike kunye nemingeni yeekomityi zephepha ezizinzileyo. Ngokunyuka kolwazi lophuhliso oluzinzileyo kunye nokukhuthazwa kwemimiselo yendalo esingqongileyo, imfuno yemarike yeekomityi zephepha zophuhliso oluzinzileyo ikhula rhoqo. Nangona iikomityi zephepha ezizinzileyo zijongene neendleko kunye nemingeni yobugcisa. Kodwa ngophando oluqhubekayo kunye nophuhliso, uphuhliso lwemarike yeekomityi zephepha ezizinzileyo zinokukhuthazwa. Kwaye oku kunokuhlangabezana neemfuno zabathengi zokhuseleko lokusingqongileyo kunye nobuntu.

Ke, sikhuthaza wonke umntu ukuba akhethe iikomityi zephepha ezizinzileyo. Oku akuncedi nje ukufezekisa injongo yophuhliso lwemo engqongileyo oluzinzileyo. Isenokuphucula umfanekiso webrand kunye namava omthengi. Ukukhetha okuzinzileyo okulungiselelweyoiikomityi zephepha abenzi indebe yephepha e Chinainokuba negalelo kuphuhliso lwexesha elizayo lwenkcubeko yekofu.

Besisoloko sijolise kubathengi kwaye sizibophelele ekuboneleleni umgangatho wemveliso ogqwesileyo kunye nenkonzo ecingisisiweyo. Sinezixhobo eziphambili zokuvelisa kunye neenkqubo ezingqongqo zokulawula umgangatho wokuqinisekisa ukuba zonke iikomityi zephepha ezenziweyo zidibana nemigangatho ephezulu yeemfuno zomgangatho. Iqela lethu liza kusebenza ngokusondeleyo nawe ukubonelela ngezisombululo ezilungiselelweyo kunye nenkxaso yobuchwephesha, siqinisekisa ukuba ufumana iimveliso eyonelisayo kwaye sikuncede ufezekise impumelelo yophawu.

Thetha ngeemfuno zakho zesiqhelo!
Bhala umyalezo wakho apha kwaye uwuthumele kuthi

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Thetha ngeemfuno zakho!
Bhala umyalezo wakho apha kwaye uwuthumele kuthi
Ixesha lokuposa: Jul-31-2023
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