Iindaba-IiNdlela zokuKhula iindebe zePhepha lokuThatha iiVenkile zeKofu ngo-2024

Kwihlabathi lanamhlanje elikhawulezayo,iikomityi zekofu ezithathayoziye zaba luphawu olulula, ngaphezulu kwe-60% yabathengi ngoku bakhetha ukuthatha okanye ukhetho lokuhambisa kunokuhlala phantsi kwi-café. Kwiivenkile zekofu, ukungena kulo mkhwa ngundoqo ukuze uhlale ukhuphisana kunye nokugcina ukukhula okuzinzileyo.

Kodwa bangayenza njani inkonzo yabo ye-takeway ibonakale? Ngawaphi amacebo aya kunceda ngokwenene?

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Ukuyila iMenu yokuThatha eLungisiweyo

Ayizizo zonke izinto zemenyu ezilungele ukuba zithathwe, yiyo loo nto ukuba nemenyu yokuthatha ethile kubaluleke kakhulu. Uphando oluvelaGcina ibonisa ukuba i-30% yabathengi baninziinokwenzeka uku-odola ngokutshaxa benamava okuthatha. Iivenkile zekofu kufuneka zigxininise ekunikezeni izinto eziphathwayo, ekulula ukuziphatha ezibambe kakuhle ngexesha lokuhamba.

Ukususa izinto ezingahambi kakuhle kwaye ugxile ekutyeni okufana neesandwich, ii-wraps, okanye iimuffins kunokuphucula amava omthengi. Kubathengisi, oku kuthetha ukubonelela ngokupakishwa okulungiselelwe okuhambelana nezi zinto ngokugqibeleleyo, ukuqinisekisa ukuba zifika zigqibelele kwaye zinomtsalane.

Ukusebenzisa iPackaging eLungileyo yokuNakana kweBrand

Ukupakishwa kungaphezulu nje kwesikhongozeli-ngamava ohlobo. Uphononongo lubonisa ukuba i-72% yabathengi bathetha okouyilo lokupakisha luchaphazela ngokuthe ngqo izigqibo zabo zokuthenga. Kwiivenkile zekofu, iikomityi zekofu ezithathwayo ziyindlela elula kodwa enamandla yokwandisa ukuqondwa kwebrendi. Ikomityi nganye ngokwesiseko yibhilibhodi encinci, ibhengeza ishishini lakho naphi na apho abathengi bakho bayithatha khona.

Kodwa akukho malunga nenkangeleko kuphela. Ukunikelaumgangatho ophezulu, ukupakishwa okuhlala ixesha elide iqinisekisa ukuba ikofu ngaphakathi ihlala ishushu kwaye ikomityi igcina imilo yayo, ibonelela ngamava alungileyo wokuthatha ukusuka ekuqaleni ukuya ekugqibeleni.

UPhando lweMarike kunye noHlalutyo loKhuphiswano

Ukuqonda into eyenziwa lukhuphiswano kubalulekile. Ngokutsho uphando zoshishino 2022, malunga40%yamashishini amancinci akwicandelo lenkonzo yokutya anyuse ingeniso yawo ngokujolisa kwiinkonzo ezithathwayo kunye nokuhanjiswa kwazo. Ukuhlalutya oko kusebenzele abo bakhuphisana nabo, nokuba kukupakishwa kwabo, amaqhinga amaxabiso, okanye unikezelo lwemenyu, kunokubonelela ngolwazi oluxabisekileyo.

Ngokomzekelo, ngaba bakhuphisana nabo basebenzisaukupakishwa kwe-biodegradable ukubhenela abathengi be-eco-conscious? Okanye mhlawumbi bathathe iikomityi zekofu ezizezakho? Ngokuvavanya kunye nokufunda ezi ndlela, iivenkile zekofu zinokufunda ukucokisa ezazo iinkonzo zokuthatha kwaye zihlale phambi kwegophe.

Ukwenza i-Takeaway ibe lula ngakumbi

Isantya siyinto yonke. Enyanisweni, uphando lubonisa ukuba i-70% yabathengi bakhetha ivenkile yekhofi ngokusekelwe ngokukhawuleza ukuba banokufumana iodolo yabo. Ukuphucula ukusebenza kakuhle, iivenkile ezininzi zekofu ziseta iikhawunta ezizinikezeleyo, ezivumela abathengi ukuba bathathe iziselo zabo ngaphandle kobunzima bokulinda kwimigca emide. Ukongeza iisistim zokungena kwidijithali kunokuphucula ngakumbi inkqubo ngokulawula ii-pickup ezicwangcisiweyo ngokuchanekileyo, ukuze abathengi babambe ikofu yabo kwaye bahambe.

Kubaxhasi bokupakisha, oku kunika ithuba elihle. Ukunikelaizisombululo zokupakisha ezilungiselelweyoezisebenza kakuhle kwaye zibukeka zinomtsalane zinokunceda iivenkile zekofu ziphucule inkqubo yazo yokuthatha ngelixa ziqinisa uphawu lwazo ngayo yonke iodolo.

Ukusebenzisa iMedia yeNtlalo ngokuKhuthaza ukuThatha

Ngabantu abazibhiliyoni ezi-4.9 abasebenzisa imidiya yoluntu kwihlabathi jikelele, akukho mathandabuzo ngokubaluleka kwayo. Iivenkile zekofu ezifuna ukukhulisa iinkonzo zabo zokuthatha kufuneka zigcine ubukho obusebenzayo kumaqonga afana ne-Instagram, Facebook, kunye neTikTok. Ngoba? Ngenxa yokuba i-90% yabathengi bajonga imidiya yoluntu ngaphambi kokuba bathathe isigqibo sokuba bachitha phi imali yabo.

Ukuthumela iifoto zabathengi abonwabileyo ngekofu yabo yokuthatha okanye ukunika izivumelwano zexesha elilinganiselweyo kubalandeli beendaba zentlalo kunokonyusa unxibelelwano. Kodwa akukhona nje ukuthumela-imalunga nokuphendula. Ukuphendula kuphononongo oluhle kunye nolubi kunceda ukwakha ukuthembana kunye nokuthembeka, okuyimfuneko kwimpumelelo yexesha elide.

Kwaye ngababoneleli bokupakisha? Ukubonelela ngeevenkile zekofu ezinomtsalane, iikomityi eziprintiweyo zokuzithatha zenza kube lula kubo ukuba bavelele kuzo zonke iiposti zemidiya yoluntu.

Iindebe zokuThatha ngokweSiko ziLikhulisa njani ishishini lakho

Iikomityi zethu zekofu ezithathayo zibonelela ngezibonelelo ezininzi ezinokunceda iivenkile zekofu ziphakamise iinkonzo zazo zokuthatha:

Umthamo weMveliso oPhezulu:Singavelisa ukuya kuthi ga kwi-500,000 yeekomityi yonke imihla, siqinisekisa ukuba iivenkile zekofu zinokuhlangabezana neeodolo zokuthatha umthamo omkhulu ngokulula.
Ushicilelo olukwinqanaba eliphezulu:Usebenzisa i-inki ye-UV esekwe kwibakala lokutya, inkqubo yethu yokushicilela iphucula ukucaca komfanekiso nge-300%, iqinisekisa ukuba uphawu lwakho lubalasele.
I-Insulation ekhethekileyo:Iikomityi zethu zinephepha elijiyileyo, eligcina iziselo zishushu ngelixa sigcina imilo yekomityi kunye nokuqina.
Ubuncinci boMyinge wokuodola:Sixhasa amashishini akhulayo ngokunikezela ngeodolo ephantsi ye-10,000 yeekomityi, nto leyo eyenza kube lula ukutyala imali kwipakethe yesiko.
Uguqulo oluKhawulezayo:Inkqubo yethu yemveliso elungelelanisiweyo iqinisekisa ukuhanjiswa okukhawulezayo, naphantsi kwemihla ebekiweyo.
Iinkonzo zoyilo lwasimahla:Sinikezela ngenkxaso yoyilo lobuchwephesha ngaphandle kweendleko ezongezelelweyo, sikunceda wenze ipakethe ebalaseleyo eyandisa ukubonakala kwebhrendi yakho.

Qhuba ukuKhula kokuThatha ngeeNdlela eziCwangcisiweyo kunye nokuPhakhelwa ngokweSiko

Ukuthatha ayiseyonto nje yokukhetha—yiyimfuneko kushishino lokutya oluhamba ngokukhawuleza lwanamhlanje. Iivenkile zekofu kufuneka zongeze iikhawuntari ezithathayo, abakhuphisana nabo kuphando, kwaye batyale imali kumgangatho ophezulu, ukupakishwa kwesiko ukuze bahlale bekhuphisana.

Ngokusebenza kunye nomthengisi othembekileyo wokuPakisha, iivenkile zekofu zinokwenza amava aphakamileyo okuthatha anyusa ukuthengisa kunye nokunyaniseka kwebrand. Uluhlu lwethu lweekomityi zekofu ezithathayo zenzelwe ukwenza oko-ukunceda ishishini lakho liphume kwimarike exineneyo, ikomityi enye ngexesha.

Ukupakishwa kwePhepha leTuoboyasekwa ngo-2015, kwaye yenye yezona ziphambiliikomityi yephepha yesikoabavelisi, iifektri & ababoneleli e China, ukwamkela OEM, ODM, kunye nemiyalelo SKD.

eTuobo,siyazingca ngokuzinikela kwethu ekugqweseni nasekuveliseni izinto ezintsha. Yethuiikomityi zephepha zesikoziyilelwe ukugcina ubutsha kunye nomgangatho weziselo zakho, ukuqinisekisa amava okusela aphezulu. Sinikezela ngoluhlu olubanziiinketho ezinokwenziwaukukunceda ubonise isazisi esikhethekileyo sophawu lwakho kunye nexabiso. Nokuba ujonge ukupakishwa okuzinzileyo, okusebenzisekayo kwendalo okanye uyilo olutsala amehlo, sinesisombululo esigqibeleleyo sokuhlangabezana neemfuno zakho.

Ukuzibophelela kwethu kumgangatho nokwaneliseka kwabathengi kuthetha ukuba unokusithemba ukuhambisa iimveliso ezihlangabezana neyona migangatho iphezulu yokhuseleko kunye neshishini. Sebenzisana nathi ukonyusa imveliso yakho kwaye unyuse intengiso yakho ngokuzithemba. Ukuphela komda yingcinga yakho xa kufikwa ekudaleni amava esiselo esifanelekileyo.

Sihlala sibambelela kwimfuno yabathengi njengesikhokelo, sikubonelela ngeemveliso ezikumgangatho ophezulu kunye nenkonzo ecingayo. Iqela lethu liqulunqwe ziingcali ezinamava ezinokukunika izisombululo ezilungiselelwe wena kunye neengcebiso zoyilo. Ukusuka kuyilo ukuya kwimveliso, siya kusebenza ngokusondeleyo nawe ukuze siqinisekise ukuba iikomityi zakho zephepha ezingenanto zihambelana ngokugqibeleleyo nolindelo lwakho kwaye zigqithise.