Iikomityi zekofu zentengiso zephephaidlala indima ebaluleke kakhulu kwisicwangciso sokuthengisa sabathengisi, abaneempembelelo ezilungileyo ekuphuculeni ulwazi lwe-brand, ukwandisa ukuthengisa kunye nokwandisa amava omthengi.
Iikomityi zekofu ezikhuthazayo zinokunceda abarhwebi ukuba bakhuthaze iimpawu zabo, njengokushicilela i-LOGO okanye isilogeni sabathengisi kwikomityi yephepha. Ngokusebenzisa iikomityi zekofu zentengiso zephepha, amashishini anokunxibelelana nomfanekiso webrand yawo kubathengi abanokubakho. Kwishishini lokukhupha, iikomityi zekofu zentengiso zinokukugquma ngokufanelekileyo ukutya kwaye zikugcine kushushu, ziphucula amava okutyela abathengi.
Kubathengi abaninzi, ukusetyenziswa kweemveliso ezihambelana nokusingqongileyo kuye kwaba yinto enye yokuba bakhethe ishishini. Kwaye iikomityi zekofu zentengiso zephepha zimele umfanekiso wokusingqongileyo weshishini.
Ukongeza, xa kuthelekiswa neetafile zemveli, ngokusebenzisaiikomityi zephephakunokonga iindleko zokuthenga, ukucoca, ukugcinwa kunye neminye imiba yeshishini, ukuze kuphuculwe izibonelelo zoqoqosho.
A: Ewe. Abathengi banokubuza abameli bethu benkonzo yabathengi malunga neesampuli zekomityi yephepha lesiqhelo kwaye baya kukunika ulwazi olucacileyo malunga nenkqubo kunye neenkcukacha. Ngokuqhelekileyo, unokuhlawula iisampuli zesiko, kwaye kuya kubakho inani elithile lexesha lokuvelisa kunye nexesha lokuthumela.