Client Success Story：How Anny Coffee Found Its Voice Through Paper Packaging

Lapho u-Anny Coffee eqala ukuhlela isitolo sakhe esisha sekhofi, umsunguli, u-Anny, akazange acabange kangako ngokupakisha. Wayegxile kubhontshisi, ukupheka nokwakha indawo efudumele nengokoqobo. Kodwa lapho umklamo wangaphakathi sewenziwe futhi imenyu yokuqala iphrintiwe, waqaphela ukuthi kukhona okushodayo - iphakheji ayizange ikhulumele umkhiqizo.

Wayefuna zonke izinkomishi, isikhwama sephepha, nebhokisi lamakhekhe azizwe njengengxenye yendaba efanayo. “Besingafuni lutho oluwubukhazikhazi,” esho kamuva. "Besifuna into ethembekile, into ebukeka futhi ezwakala ngathi."

Kungaleso sikhathi lapho afinyelela khona ku-Tuobo Packaging ukuze athole usizo lokwakha aukupakisha ukudla okubhalwe ngokwezifisoumugqa ongakhula nebhizinisi lakhe.

Inselele: Ibhrendi ngaphandle kokupakishwa

U-Anny Coffee ubeyikhefi elincane elizimele elinezifiso ezinkulu - ubhontshisi wekhwalithi, idizayini ehlanzekile, nendawo evulekile lapho yonke imininingwane ibalulekile. Nokho, iphakethe le-takeway lalizwakala njengokucatshangelwa kwamuva. Izinkomishi zazincane kakhulu. Izikhwama zamaphepha zidabuke kalula. Akukho kuwo okufana nethoni yemvelo yesitolo noma iphalethi yombala.

“Amakhasimende angalithanda ikhofi lethu, kodwa abese ehamba ephethe inkomishi okungeyona eyethu,” kukhumbula u-Anny. “Bengingazizwa kahle.”

Wayefuna ukupakishwa okunokuzethemba okuthulile njengesitolo sakhe.

Kwakudingeka ibukeke ingaguquki, isebenziseke, futhi ibonise ukunakekela komkhiqizo ngendawo ezungezile. Kodwa wayengakaze a-ode amaphakheji angokwezifiso ngaphambili. Wayengazi ukuthi yiziphi izinto zokwakha noma osayizi okufanele azikhethe, noma ukuthi angenza kanjani isiqiniseko sokuthi imibala iphrintwe ngendlela efanele.

Ukuthumela umkhumbi osuka phesheya kwezilwandle kwakuzwakala kusabisa. “Ngangingafuni ukubhekana nenqwaba yabahlinzeki bempahla,” kusho yena. "Ngangidinga umlingani oyedwa okwazi ukunakekela yonke into."

Inqubo: Isinyathelo ngesinyathelo, into eyodwa ngesikhathi

Lapho u-Anny ethintana no-Tuobo, akazange alethe idizayini emfushane egcwele - izithombe nje zekhefi yakhe, iphalethi yombala, kanye nemibono embalwa ebhalwe encwadini yakhe yokubhalela.

Esikhundleni sokuphusha ikhathalogi, ithimba likaTuobo liqale ngokulalela. Bambuza ngenqubo yakhe yansuku zonke - ukuthi uphakele kangakanani iziphuzo, ukuthi amakhasimende aphatha kanjani ukudla, ufuna ukuthi umkhiqizo uzizwe kanjani esandleni sothile.

Ukusuka lapho, bakha ipulani elilula elaphenduka laba eligcweleukupakishwa kwekhofi ngokwezifisoumugqa.

Iizinkomishi zekhofi alahlwayoweza kuqala. U-Tuobo uphakamise isakhiwo esinezindonga ezimbili zokugcina iziphuzo zifudumele ngaphandle kwemikhono. Ukuthungwa kwakumatte, ilogo ethambile empunga. “Kwazizwa kuzolile,” kusho u-Anny. "Bekubukeka sengathi ikhofi lethu linambitheka kanjani."

Kwalandela iizikhwama zephepha eziphrintiwe uphawu lwangokwezifiso, eyenziwe ngephepha eliwugqinsi le-kraft nezibambo eziqinisiwe. Babephatha amakhekhe namasemishi kalula.

Kwabe sekufika iamabhokisi amaphepha ngokwezifiso, elula kodwa enhle, yama-dessert amancane nezipho. Ngayinye yayivuleka ngokushelela, enemiphetho eyayiqinile ngesikhathi sokubeletha.

Lapho izingcezu eziyinhloko sezisethiwe, uTuobo wasebenzisa ezazoisethi yokupakisha egcwele ephrintiwe ngokwezifisouhlelo lokuqinisekisa ukuthi yonke imibala ifaniswe ngokuphelele kuyo yonke imikhiqizo.

Ukusiza u-Anny azizwe ezethemba ngaphambi kokufaka i-oda elikhulu, u-Tuobo wathumela amasampula aphathekayo — izinto zangempela, hhayi ama-mockups edijithali. “Kwenze umehluko omkhulu,” kusho yena. Ngangikwazi ukuzithinta, ngizigoqe, ngizigcwalise ngokudla kwethu, futhi ngibone ukuthi zisebenza kanjani.”

Uphinde wanquma ukufaka iqoqo leizinkomishi zephepha eziwudonga oluphindwe kabilingokusayina kwakhe i-latte nesiphuzo esibandayo. “Baphenduke intandokazi kumakhasimende ethu,” enezela.

Umphumela: Indaba engaguquki, ukusuka enkomishini kuye kwelinye

Lapho impahla yokuqala ifika, ithimba layiqaqa ndawonye esitolo. Yonke into ifanisiwe. Imibala yayihlanzekile. Ukuthungwa kuzwakala kulungile.

U-Anny uqaphele okunye futhi - ithimba lakhe laqala ukukhathalela kakhulu isethulo. U-Baristas wabeka izinkomishi ngokucophelela. Abasebenzi bapakishe amabhokisi ngobunono. “Ukupakishwa okuhle kushintsha indlela yokuziphatha,” kusho yena. "Kwenza wonke umuntu aziqhenye ngalokho akusebenzelayo."

Amakhasimende aqale ukuthatha izithombe eziningi zama-oda awo wokuthatha. Abanye baze basho izikhwama zamaphepha ezintsha ekubuyekezweni. Phakathi namasonto ambalwa, ukupakishwa kwaba yingxenye yobunikazi bomkhiqizo.

Ku-Anny, inqubo yashintsha indlela abona ngayo ukupakishwa: “Akusona nje isitsha,” kusho yena. "Kuyingxenye yesipiliyoni. Itshela abantu ukuthi singobani - buthule, kodwa ngokucacile."

Yini eyenza ubudlelwano busebenze

Impumelelo iqhamuke ngokubambisana, hhayi ukulawula. U-Anny waletha umbono wakhe. U-Tuobo ulethe isakhiwo nobungcweti. Ndawonye, bakha okuthile okubukeka kungokwemvelo futhi kusebenza ekuphileni kwansuku zonke.

U-Tuobo akazange nje athengise amabhokisi noma izinkomishi. Bamqondise emininingwaneni - ukulinganisa, ukumboza, ukuhleleka, isikhathi - ukuze enze izinqumo ngokuzethemba. Inqubo yahlala obala, futhi zonke izinqumo zathathwa ndawonye.

Manje, u-Anny Coffee uyaqhubeka nokukhula, ngemiklamo emisha yesizini nokuhluka kwamaphakheji. Isibuyekezo ngasinye siqala esisekelweni esifanayo, sigcina ulimi olubonakalayo luqinile.

Isicaphuna seklayenti

"I-Tuobo Packaging isiqondise kuzo zonke izinyathelo. Baguqule umbono wethu waba imikhiqizo yangempela ebukeka futhi ezwakala ilungile. Asikwazanga ukucela ukwesekwa okungcono." - Umholi wephrojekthi ka-Anny Coffee

Yenza Ibhrendi Yakho Iphile

Ku-Anny Coffee, ukupakishwa kwaba okungaphezu kwesiqukathi - kwaba yindlela yokwabelana ngendaba yomkhiqizo, amanani, nokunakekela amakhasimende. Yonke inkomishi, isikhwama, nebhokisi manje kukhombisa ukunaka kwabo emininingwaneni nokuzibophezela kwabo kwikhwalithi.

Uma ubheke ukudala okuhlangenwe nakho kokupakisha okungaguquki, okuphrofeshinali, kanye ne-eco-friendly kumkhiqizo wakho, i-Tuobo Packaging ingasiza ekuguquleni umbono wakho ube ngokoqobo. Hlola uhla lwethu olugcwele lwezixazululo futhi ubone ukuthi ulayini wokupakisha oklanywe kahle ungawuphakamisa kanjani umkhiqizo wakho.

Kusukela ngo-2015, besilokhu singabagqugquzeli bemikhiqizo yomhlaba wonke engu-500+, siguqula ukupakisha kube izishayeli zenzuzo. Njengomkhiqizi ohlanganisiwe oqonde ngqo ovela e-China, sisebenza ngokukhethekile kuzixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukuzuza ukuthengiswa okungafika ku-30% ngokuhlukanisa amaphakheji.

Kusukaizixazululo zokupakisha ukudla ezisayinayoekhulisa isikhalazo seshalofuamasistimu wokukhipha ahlelekileyakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angu-1,200+ afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Bheka ama-dessert akhoizinkomishi ze-ayisikhilimu ezenziwe ngokwezifisolokho kukhulisa ukwabelana kwe-Instagram, i-barista-gradeimikhono yekhofi engashiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu lweluxeeguqula amakhasimende abe amabhodi ahambayo.

Eyethuamagobolondo e-fiber yomobabaye basiza amaklayenti angu-72 ukuhlangabezana nemigomo ye-ESG ngenkathi benciphisa izindleko, futhiisitshalo-based PLA izinkomishi ezibandayobashayela ukuthenga okuphindayo kwamakhefi angenalutho. Sisekelwa amathimba abaklami bangaphakathi kanye nokukhiqizwa okuqinisekisiwe kwe-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusuka kumalayini angafaki amafutha ukuya kuzitikha ezinophawu—nge-oda elilodwa, i-invoyisi eyodwa, izinhlungu zekhanda ezisebenzayo ezimbalwa ngo-30%.

Sihlala sithobela isidingo samakhasimende njengomhlahlandlela, sikunikeza ngemikhiqizo yekhwalithi ephezulu kanye nesevisi ecabangelayo. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekwakhiweni kuya ekukhiqizweni, sizosebenzisana nawe ukuze siqinisekise ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nezilindelekile futhi zidlule kuzo.