Izindaba - kusuka kuLuxe kuya ku-Minimal - Kusho ukuthini ukukhetha kwakho kwePhepha ngePhepha ngesitayela sakho somkhiqizo?
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Ukupakishwa kweTuobo kuzibophezele ekuhlinzekeni konke ukufakwa okulahlayo kwezitolo zekhofi, izitolo ze-pizza, zonke izindawo zokudlela zekhekhe, njll, amabhokisi ephephe, amabhokisi we-hamburger, amabhokisi ePizza, izikhwama zephepha, amaphepha ephepha neminye imikhiqizo.

Yonke imikhiqizo yokupakisha isuselwa emcabangweni wokuvikelwa okuluhlaza nokuvikelwa kwemvelo. Izinto zebanga lokudla zikhethiwe, ezingeke zithinte ukunambitheka kwezinto zokudla. Kungamampunge futhi kungubufakazi bamafutha, futhi kuqinisa idolo ukuze bawafake.

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Ngabe izinkomishi zephepha lekhofi zibonisa kanjani uhlobo lwakho?

Emakethe yanamuhla, ukukhetha kwabathengi kweizinkomishi zekhofibathonywe kakhulu isithombe somkhiqizo. Ama-aesthetics adlala indima ebalulekile ekunqumeni ukuthi umkhiqizo wakho utholwa kanjani futhi uhunyushwe ngabathengi bakho abahlosiwe.

Ngakho-ke uma kwehlela phansi ku-deps ephepheni izinkomishi - kusuka kwimithombo yendabuko enombala onsundu kanye nemibala kuya ku-patched, enemibala, noma eyenziwe ngezifiso - yini isitayela ngasinye sixhumana ngebhizinisi lakho? Kusho ukuthini ngokuzibophezela kwakho ekusimusweni, ukunethezeka, ukusebenziseka noma ukuzala?

Kungani izindaba zendebe yephepha elifanele

Njalo lapho ikhasimende lakho liphakamisa lelo phepha lendebe liphuze isiphuzo sazo, yithuba lokuzibandakanya. Ngenkathi amagama akhulunywayo angadumisa ubuhle beziphuzo zakho noma izinsizakalo zakho, ukufakwa uphawu kwakho - futhi obambe iqhaza olwalunganakwa kule ngxoxo yindebe ethobekile
Ngokokufunda ngu-Ijenali yocwaningo lwebhizinisi, abathengi bakha umbono wophawu ngaphakathi kweimizuzwana yokuqala eyisikhombisayokuxhumana. Lokhu kusho ukuthi zonke izikhombisi zokuthinta, kufaka phakathi izinkomishi zephepha ozisebenzisayo, zinikela ngesithombe sakho somkhiqizo. Inkomishi eyenziwe kahle yephepha ingathuthukisa ulwazi lwamakhasimende, dala umbono okhumbulekayo, futhi kukuhlukanise nabancintisana.

Ukuqonda komkhiqizo nezindebe zephepha

Ukukhetha kwakho inkomishi yephepha kungathonya ukuthi amakhasimende abona kanjani umkhiqizo wakho. Inhlolovo ngoUkufaka Ukugaya KutholakeleleyoI-72% Kwabathengi bathi ukufakwa kwe-Packaging Design kuthonya izinqumo zabo zokuthenga. Uma ukhetha ukwakheka kwephethini ecebile, inkomishi yephepha elihlukile elenzelwe umuntu, izotshela ubumbano lomkhiqizo nobunye, ukuheha abantu ngezizinda ezahlukahlukene nezintandokazi. Ngokuphambene nalokho, ukuklanywa kwesitayela esilula nesihlanzekile, esincanyana, ukukhombisa kangcono ukuthi uvumela impilo elula, nenhle futhi ivinjelwe. Njalo lapho ugqoka isiphuzo, iba yithuba lokuqhakambisa amanani akho omkhiqizo kumakhasimende akho, okunamandla okubumba noma ukuguqula isithombe senkampani yakho ezingqondweni zabo, noma ngabe umbono wabo wokuqala.

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Imiklamo kaLuxe: ubuhle kanye nobunzima

Izinkomishi zephepha elinethezekile, kuvame ukuhlotshiswa ngemiklamo eyinkimbinkimbi,ukuqeda insimbi, futhiIzinto zokwenziwa ze-premium, dlulisa umuzwa wobuhle nobunzima. Brands okhetha ukukhetha ama-Luxes

Cabanga imboni yekhofi, lapho kufana khona nemikhiqizoStarbucksna-NesepresoSebenzisa izinkomishi zephepha ezisezingeni eliphakeme ngemiklamo enhle yokuqinisa ukuma kwayo kwe-premium. Lezi zinkomishi zivame ukufaka uphawu olucashile, iphepha eliphakeme, futhi kwesinye isikhathi iziqu ezihlukile, ezinikela ngomuzwa wokunethezeka.

Ucwaningo luthole ukuthi ama-67% abathengi azimisele ukukhokha okuningi ngeisipiliyoni se-premium. Le datha iqokomisa ukubuya okungenzeka ekutshalweni kwemali kwemikhiqizo ekhetha ama-design amaphepha amadeshi ephepha ukuthuthukisa inani labo elibonwayo.

Imiklamo emincane: yesimanje futhi ihlanzekile

Encanekungaphezu komkhuba; Ukukhetha indlela yokuphila abathengi abaningi banamuhla. Imiklamo ye-Minimalistic Cup Designs ibonakalaimigqa ehlanzekile, Imibala elula, futhiUkufaka uphawu okungaphansi. Le miklamo inxusa imikhiqizo ebheke ukuveza ukuveza okulula, ukusebenza kahle, kanye nesimanje.

Imikhiqizo efana ne-apula futhiI-MUJI baziwa ngendlela yabo yokuqamba. Embonini Yesiphuzo, Izinkampani zithandaIkhofi eBlue BottleSebenzisa izinkomishi zephepha elincane ukukhombisa ukuzibophezela kwazo kwikhwalithi kanye nokulula. Lezi zinkomishi zivame ukufaka izikhala ezisobala, ezingenasisekelo ezinama-logo ezicashile, zihambisana ne-ethos ye-minimalist ye-minimalist.

Ukwenza ngokwezifiso: ukuhambisana nomkhiqizo wakho

Ukwenza ngokwezifiso kuvumela ama-brand ukudala ubunikazi obuhlukile ngokusebenzisa izinkomishi zabo zephepha. Noma ngabe ngokusebenzisa izikimu zemibala, ama-logo, noma ukwakheka okuhlukile,izinkomishi ezenziwe ngokwezifiso zephephaangenza isitatimende esiqinile ngobuntu bakho kanye namagugu akho.

Cabanga nge-Fast-Food Chain McDonald's, esebenzisa amadizayini wenkomishi ye-Soal kanye neyomcimbi eqondene nemicimbi yokubandakanya amakhasimende futhi agcine uhlobo lusha ezingqondweni zabo. Le miklamo yangokwezifiso ivame ukukhombisa imikhankaso yamanje yokukhangisa, amaholide, noma okunikezwayo kwesikhathi esinqunyelwe, ukuthuthukisa ukubandakanyeka kwamakhasimende kanye nokwethembeka komkhiqizo.

Ukusimama: Ukuhambisana namanani wanamuhla

Umbiko we-nielsen ukhombisa ukuthi ama-73% abathengi bomhlaba wonke athi ngokuqinisekile azoshintsha noma mhlawumbe ashintshe indlela abasebenzisa ngayo ukunciphisa umthelela wabo emvelweni. Lesi sibalo sigcizelela ukubaluleka kokwamukela imikhuba esimeme ekukhetheni kwakho okuphakelayo. Ngokugcizelela okukhulayo kokusimama, izinhlobo eziningi zikhethaizinkomishi zephepha ezinobungane yenziwe ngezinto ezisetshenziswayo noma izinketho ze-biodegradable. Lezi zinketho azigcini nje ngokuheha abathengi abazithola imvelo kodwa futhi zithuthukisa futhi isithombe somkhiqizo wakho njengezenhlalo.

Imikhiqizo efana ne-Starbucks iye yazibophezela ekusebenziseniI-100% iphinde isebenze futhi iyabonakalaIzindebe ngo-2022

Ukwenza Ukukhetha Okufanele

Ukukhetha ukwakheka kwenkomishi yephepha elifanele kubandakanya ukuqonda amanani akho womkhiqizo kanye nezithameli ezihlosiwe. Noma ngabe ukhetha ukwakheka okuhle, okuncane, noma kwe-eco-friendly, kubalulekile ukuthi ukukhetha kwakho kukhombisa ubunikazi bomkhiqizo wakho kanye nezikhalazo kumakhasimende akho.

Cabanga ngezinto ezifana nezindleko, ukutholakala, kanye nokusebenza lapho ukhetha izinkomishi zakho zephepha. Ngenkathi imiklamo yokunethezeka ingahle ikhange, kungenzeka ingahlali isebenza noma ibiza kakhulu kuyo yonke imikhiqizo. Ngokufanayo, ngenkathi izinketho ze-minimalistic noma ezinobungane zingathuthukisa isithombe sakho somkhiqizo, kufanele zivumelane necebo lakho lomkhiqizo kanye nesabelomali.

Ukugcina

Ekuphetheni, ukukhetha kwakho kwePhepha inkomishi kuyithuluzi elinamandla ku-Arsenal yakho. Kungadlulisela ubuhle, noma ukusimama, kuya ngekhoamanani nezinhloso zomkhiqizo. Ngokukhetha ngokucophelela design yenkomishi yephepha eqondanisa nomkhiqizo wakho, ungathuthukisa imiqondo yamakhasimende, udale okuhlangenwe nakho okukhumbulekayo, futhi ekugcineni ushayela impumelelo yebhizinisi.

I-Tuobo Paper PackAgingyasungulwa ngonyaka ka-2015, futhi ingenye yokuholainkomishi yephepha ngokwezifisoAbakhiqizi, amafektri kanye nabaphakeli eChina, bamukela i-OEM, ODM, kanye nama-Skd Orders.

ETuobo, siyakuqonda ukubaluleka kwayo yonke imininingwane ekwakheni ubunikazi bomkhiqizo oqinile. Uhla lwethu olubanzi lweizinkomishi ezenziwe ngokwezifiso zephephakungakusiza wenze umbono ofanele, noma ngabe uhlose ukunethezeka, ukulula, noma ukusimama. Xhumana nathi namuhla ukuthola ukuthi izixazululo zethu ezisezingeni eliphakeme ezisezingeni eliphakeme zingaphakamisa kanjani umkhiqizo wakho.

Uma usebhizinisini, ungahle uthande

Sihlala sinamathela ekufuneni kwamakhasimende njengomhlahlandlela, ukukunikeza ngemikhiqizo esezingeni eliphakeme nensizakalo yokucabanga. Iqembu lethu lakhiwa ochwepheshe abanolwazi abangakunikeza ngezixazululo ezenziwe ngezifiso kanye neziphakamiso zokuklama. Ukusuka ekwakhiweni kuya ekukhiqizweni, sizosebenzisana kakhulu nawe ukuthi siqinisekise ukuthi izinkomishi zakho zephepha eziyize ezenziwe ngezifiso zihlangabezana ngokuphelele nokulindelwe kwakho futhi zidlule.

Khuluma ngezidingo zakho zangokwezifiso!
Bhala umyalezo wakho lapha bese usithumela kithi

Izinhlobo zokupakishwa kwamaphepha

Izinkomishi zikaKhisimusi zikaKhisimusi ezilahlwa ngokwezifiso ezinemiklamo yamaholide

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Izinkomishi ezenziwe ngezifiso zePhepha le-12 OZ

Khipha amabhokisi

Ukupakishwa okungathandeki

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Khuluma ngezidingo zakho!
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Isikhathi sePosi: Jun-15-2024
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