How Do Custom Paper Cups Win Hearts?

Cabanga ngalokhu: Izivakashi emcimbini wakho ziphethe izinkomishi ezikhanyayo, ezidonsa amehlo eziphrintwe ezinophawu lwakho. Lezi zinkomishi akuzona nje ezisebenzayo-zinobuhle bemvelo futhi zenza umkhiqizo wakho ungalibaleki. Kungenzeka inkomishi iphepha party izinkomishiube ukhiye wesipiliyoni esingcono samakhasimende? Ake sihlole ukuthi kungani amabhizinisi emhlabeni jikelele ewakhetha.

Ukubhrenda Okukhunjulwa Abantu

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Izinkomishi ezijwayelekile ziyanyamalala kudoti. Kodwaizinkomishi zephathi ngemiklamo yangokwezifisoyenza njengamabhodi amancane. Ucwaningo olwenziwe nguStatistabathole u-62% wabathengi bakhumbula amabhrendi kangcono ngemva kokubona ukupakishwa ngokwezifiso. Cabanga ngelogo yesitolo sekhofi enkomishini ebolayo noma i-hashtag yomshado ezinkomishini ezilahlwayo—le mininingwane emincane inamathela ezingqondweni zabantu kudala ngemva komcimbi.

Eyethuinkomishi iphepha izinkomishi amabhizinisiikuvumela ukuthi uphrinte amalogo, umsebenzi wobuciko, noma imilayezo yokuphromotha ngemibala efinyelela ku-9 egqamile. Kungakhathaliseki ukuthi umhlangano wezinkampani noma ikhefi yasendaweni, lezi zinkomishi ziphendula ukuphuzwa kwakho konke kube yithuba lokuthuthukisa umkhiqizo wakho.

Izinketho Ezivumelana Nemvelo Ziheha Amakhasimende Anamuhla

U-78% wezinkulungwane zeminyaka uncamela ukuthenga ezinkampanini ezisebenzisa ukupakishwa kwe-eco-friendly. Abathengi banamuhla baqaphela kakhulu imvelo kunangaphambili, futhi abahleli bemicimbi baya ngokuya bekhetha izinkomishi zephathi yephepha ezibolayo kunezinye izinto zepulasitiki. Izinzuzo zingaphezu kwesibopho sezemvelo. Ukunikeza izinkomishi zephepha ezibolayo kukhombisa ukuzibophezela kwakho ekusimameni, okuthinta izethameli zakho futhi kuthuthukisa isithunzi senkampani yakho.Izinkomishi zephathi yamaphepha e-biodegradable ziwohloka ngezinyanga, hhayi amakhulu eminyaka, zizenze ziphelele kumabhrendi aqaphela imvelo.

I-FreshBites, ikhefi enezindawo ezi-5, izabalaza nezinkomishi ezilahlwayo ezihlanganiswe emqhudelwaneni. Ngemuva kokushintshela ezinkomishini zethu zephepha zangokwezifiso ezinamalayini abolayo aqukethe imiklamo yawo ye-mascot neyesizini, babone:

Ukwenyuka okungu-22% kokukhulunywa ngakho ezinkundleni zokuxhumana okuvela kumakhasimende abelana ngezinkomishi zawo zesithombe.
Kukhuphuke ngo-15% ukuvakasha okuphindaphindiwe phakathi nezinyanga ezi-3, njengoba abaxhasi bahlobanisa izinkomishi namanani e-FreshBites avumelana nemvelo.
Ukwehliswa kuka-40% kudoti wepulasitiki ngokufaka izinkomishi ezindala esikhundleni sezinto ezifakwa umquba.
“Izinkomishi zaba yingxenye yobunikazi bethu,” kusho uMqondisi wabo Wezokukhangisa. “Izihambeli zithanda imiklamo, futhi siyaziqhenya ngokwehlisa izinga lethu lemvelo.”

Ukwenza ngokwezifiso: Ukushintsha Kwegeyimu Kwamabhizinisi

Izinkomishi zephepha ezenziwe ngokwezifisoakuzona nje izitayela zephathi—ziyithuluzi lebhizinisi lamasu. Kungakhathaliseki ukuthi uphethe ukwethulwa komkhiqizo noma unikeza ikhofi embukisweni wezohwebo, izinkomishi zephepha zangokwezifiso zamabhizinisi zingaba imayini yegolide yokumaketha. Eqinisweni, izinkampani ezitshala imali ezintweni zomcimbi ezinophawu, njengezinkomishi zangokwezifiso, zibona ukukhuphuka okuqondile kokuqashelwa komkhiqizo.

Izinkomishi zephathi yangokwezifiso ezinemiklamo eklanyelwe imibala nelogo yebhrendi yakho ziyindlela elula kodwa ephumelelayo yokudalela izivakashi zakho umuzwa oyingqayizivele kuyilapho uphromotha ibhizinisi lakho ngobuqili. Ungakha itimu ehlangene yanoma yimuphi umcimbi, kungaba amaqembu ezinkampani noma imishado, uqinisekise ukuthi umkhiqizo wakho uyabonakala njalo uma othile ephuza.

Isikhalazo Sezinkomishi Zephepha Elilahlwayo Kwamaqembu

Izinkomishi zephepha ezilahlwayo zamaphathi zinikeza isixazululo esikahle esingadeli isitayela. Angasetshenziselwa yonke into kusukela kumaphiknikhini avamile kuya kumibuthano yezinga eliphezulu, okuvumela ababungazi ukuthi banikeze ngomkhiqizo wekhwalithi ephezulu kokubili osebenzayo futhi osesitayeleni. Futhi, lezi zinkomishi zingenziwa ngendlela oyifisayo ngemibala efika kweyisi-9, izenze zifaneleke anhlobonhlobo amatimu emicimbi. Ukuvumelana nezimo ekwakhiweni kusho ukuthi angenziwa ngendlela elula ukuze ahlangabezane nezidingo ezithile zanoma imuphi umcimbi—noma ngabe uhlela umcimbi wezinkampani ezinkulu noma umbuthano osondelene.

Indlela Ama-oda Enqwaba Angayonga Ngayo Imali Yebhizinisi Lakho

Kumabhizinisi afuna ukonga ezindlekweni, uku-oda izinkomishi zephepha ezilahlwayo ngobuningi kuyisinyathelo esihlakaniphile. Ama-oda ayinqwaba angaholela ekongeni okungafika ku-25% uma kuqhathaniswa nenani leyunithi eyodwa. Ngama-oda amancane aqala ngaphansi kwezinkomishi eziyi-10,000, le nketho ilungele abahleli bomcimbi, abathengisi abancane, nanoma ubani obamba imibuthano emikhulu. Ukuphumelela kwezindleko zama-oda amaningi kusho ukuthi amabhizinisi angakwazi ukuphatha izindleko ngendlela efanele kuyilapho eqinisekisa izinkomishi zekhwalithi ephezulu, ezinophawu lwemicimbi yawo.

Yini Eyenza Izinkomishi Zephepha Ezingokwezifiso Ziguquguquke Kangaka?

Izinkomishi zephepha ezenziwe ngokwezifiso azizona nje ezamaqembu-zinohlu olubanzi lwezinhlelo zokusebenza. Atholakala ngosayizi ukusuka ku-3 oz kuya ku-20 oz, angasetshenziselwa yonke into kusukela ekunikezeni iziphuzo ezincane emishadweni ukuya ekunikezeni ikhofi emicimbini yezinkampani. Ukuhlukahluka kwazo kubenza bafanelekele izilungiselelo ezihlukahlukene, ukuqinisekisa ukuthi amabhizinisi angakwazi ukuhlanganisa izinkomishi ukuze zivumelane nezidingo zamakhasimende abo kanye nezivakashi.

Kusukela ngo-2015, besilokhu singabagqugquzeli bemikhiqizo yomhlaba wonke engu-500+, siguqula ukupakisha kube izishayeli zenzuzo. Njengomkhiqizi ohlanganisiwe oqonde ngqo ovela e-China, sisebenza ngokukhethekile kuzixazululo ze-OEM/ODM ezisiza amabhizinisi afana nelakho ukuzuza ukuthengiswa okungafika ku-30% ngokuhlukanisa amaphakheji.

Kusukaizixazululo zokupakisha ukudla ezisayinayoekhulisa isikhalazo seshalofuamasistimu wokukhipha ahlelekileyakhelwe isivinini, iphothifoliyo yethu ihlanganisa ama-SKU angu-1,200+ afakazelwe ukuthuthukisa ulwazi lwamakhasimende. Bheka ama-dessert akhoizinkomishi ze-ayisikhilimu eziphrintiwe ngokwezifisolokho kukhulisa amasheya e-Instagram, i-barista-gradeimikhono yekhofi engashiezinciphisa izikhalazo zokuchitheka, nomaizithwali zephepha ezinophawu lweluxeeguqula amakhasimende abe amabhodi ahambayo.

Eyethuamagobolondo e-fiber yomobabaye basiza amaklayenti angu-72 ukuhlangabezana nemigomo ye-ESG ngenkathi benciphisa izindleko, futhiisitshalo-based PLA izinkomishi ezibandayobashayela ukuthenga okuphindayo kwamakhefi angenalutho. Sisekelwa amathimba abaklami bangaphakathi kanye nokukhiqizwa okuqinisekisiwe kwe-ISO, sihlanganisa izinto ezibalulekile zokupakisha—kusuka kumalayini angafaki amafutha ukuya kuzitikha ezinophawu—nge-oda elilodwa, i-invoyisi eyodwa, izinhlungu zekhanda ezisebenzayo ezimbalwa ngo-30%.

Sihlala sinamathela esimisweni samakhasimende njengomhlahlandlela, sikunikeza ngemikhiqizo yekhwalithi ephezulu kanye nesevisi ecabangelayo. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekwakhiweni kuya ekukhiqizweni, sizosebenzisana nawe ukuze siqinisekise ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nezilindelekile futhi zidlule kuzo.