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Iphepha
Ukupakisha
Umkhiqizi
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Ukupakishwa kwe-Tuobo kuzibophezele ekuhlinzekeni konke ukupakishwa okulahlwayo kwezitolo zekhofi, izitolo ze-pizza, zonke izindawo zokudlela kanye nendlu yokubhaka, njll, okuhlanganisa izinkomishi zephepha lekhofi, izinkomishi zesiphuzo, amabhokisi e-hamburger, amabhokisi e-pizza, izikhwama zephepha, izitsha zephepha neminye imikhiqizo.

Yonke imikhiqizo yokupakisha isekelwe kumqondo wokuvikelwa okuluhlaza kanye nemvelo. Izinto zebanga lokudla zikhethiwe, ezingeke zithinte ukunambitheka kwezinto zokudla. Ayingenwa amanzi futhi ayinawo uwoyela, futhi kuqinisekisa kakhulu ukuyifaka.

  • I-SEHR VIEL<br> I-MEHR

Uzenza Kanjani Ngokwezifiso Izinkomishi Zephepha Le-Ice Cream Ezihambisana Nokuma Komkhiqizo Wakho?

I. Isingeniso

U-ayisikhilimu ungenye yama-dessert adume kakhulu ehlobo, futhi izinkomishi zephepha yizona ezihamba phambili zokubhanqa u-ayisikhilimu. Izinkomishi zephepha lika-ayisikhilimu zingamela isithombe somkhiqizo, amanani, nokuma kwesithombe. Ngakho-ke, ukwenza ngokwezifiso izinkomishi zephepha lika-ayisikhilimu kuyindlela ephumelelayo yokuthi amabhizinisi athuthukise isithombe somkhiqizo wabo futhi andise ukubonakala kwawo.

Umklamo omuhle wenkomishi ye-ayisikhilimu yephepha ungandisa isithombe somkhiqizo wezinkampani ezingqondweni zabathengi. Futhi-ke ingalolonga amanani omkhiqizo kanye nokuma kwesithombe. Inkomishi yephepha le-ayisikhilimu enhle inganikeza umuzwa omuhle wokunambitheka. Kungaphinde kugqugquzele ukuqwashisa kwabathengi kanye nokwethemba umkhiqizo. Ngaleyo ndlela kungakhuphula ukwethembeka komkhiqizo nokuthengisa.

Ngasikhathi sinye, izinkomishi ezenziwe ngezifiso ze-ayisikhilimu zephepha nazo zingasiza amabhizinisi ukukhuthaza imikhiqizo yawo futhi akhulise ukuqwashisa ngomkhiqizo. Ukusebenzisa izinkomishi zephepha ezihambisana nesithombe somkhiqizo ezitolo ze-ayisikhilimu noma izitolo zekhofi kuyisinqumo esihle. Lokhu kuvumela abathengi ukuthi babe nokufinyelela okuqondile okwengeziwe kulwazi lomkhiqizo kuyilapho bejabulela ukudla okumnandi. Lokho kungakhuphula isithombe somkhiqizo webhizinisi nokubonakala.

Ngakho-ke, izinkomishi zephepha lika-ayisikhilimu ngokwezifiso zibaluleke kakhulu kumabhizinisi. Kungakhuphula ukuncintisana kwabo, inani lomkhiqizo, nokubonakala emakethe.

II. Ukuma komkhiqizo nokumataniswa kwesitayela kwezinkomishi zephepha lika-ayisikhilimu

A. Imiqondo eyisisekelo nezindima zokuma komkhiqizo

Ukuma kwebhrendi kubhekisela ekumisweni okucacile nasekuhleleni umkhiqizo wenkampani ngokusekelwe esimeni semakethe, isimo sombangi, kanye nezinzuzo zayo, izici, nezinye izici. Inhloso yokuma kwebhrendi ukuhlinzeka abathengi ngolwazi olwanele nokwethemba umkhiqizo. Futhi-ke ingenza umkhiqizo ugqame emqhudelwaneni oshubile wemakethe. Ukuma kwebhrendi kudinga ukucabangela izici ezifana nezithameli eziqondiwe, ukuncintisana okuyinhloko, nesiphakamiso senani lomkhiqizo.

Ukuma kwebhrendi kungasiza amabhizinisi asungule isithombe esilungile. Futhi ingathuthukisa ukuqwashisa komkhiqizo nesithunzi, ukwethembeka kwabathengi kanye nokuqwashisa ngebhrendi.

B. Indlela yokunquma isitayela namagugu ezinkomishi zephepha lika-ayisikhilimu

Ukuma kwebhrendi kunganikeza isiqondiso sesitayela namagugu ezinkomishi zika-ayisikhilimu. Amabhizinisi angahlanganisa isithombe somkhiqizo wawo kanye nesiphakamiso senani ekwakhiweni kwezinkomishi zika-ayisikhilimu. Ngaleyo ndlela ingathuthukisa isithombe sabo somkhiqizo futhi inikeze abathengi ulwazi oluhle lokuthenga.

Lapho unquma isitayela sezinkomishi zephepha le-ayisikhilimu, kuyadingeka ukucabangela ukuma komkhiqizo kanye nabathengi abahlosiwe. Izinhlobo ezahlukene zezinkomishi zephepha lika-ayisikhilimu kufanele zibe nezitayela ezahlukene zokuklama ukuze zihambisane nobunikazi bomkhiqizo kanye nesitayela. Ngokwesitayela, umuntu angakhetha phakathi kwezitayela ezilula nezanamuhla, kanye nezitayela ezinhle nezithakazelisayo. Lokho kuncike ekumeni komkhiqizo nasezithamelini eziqondiwe.

Amabhizinisi angaphinda alolonge isitayela somkhiqizo wawo kanye namanani ngokusebenzisa izici zokuphrinta inkomishi yephepha. Amalogo omkhiqizo, izithombe, umbhalo, nemibala ingaxhunyaniswa nezici zomkhiqizo, ukunambitheka, izinkathi zonyaka, noma imikhosi yamasiko. Isibonelo, ngoKhisimusi, izakhi ezifana nesihlahla sikaKhisimusi nezipho zingangezwa ukwenza izinkomishi zika-ayisikhilimu zibe nemizwa.

C. Ukuqhathaniswa kwezitayela zenkomishi yephepha lika-ayisikhilimu ezivela kumikhiqizo ehlukene

Izitayela zezinkomishi zephepha lika-ayisikhilimu ezivela kumikhiqizo ehlukene zingabonisa isithombe nesitayela somkhiqizo. Isibonelo, izinkomishi zika-ayisikhilimu zika-Häagen-Dazs zisebenzisa isitayela sokuklama esilula nesimanje. Isebenzisa umbala omhlophe namafonti amnyama, futhi igcizelela ubumnandi nokuthungwa. Izinkomishi zephepha lika-ayisikhilimu ze-Sprite zisebenzisa isitayela esihle sokuklama, esinabalingiswa bekhathuni njengezakhi zokuklama. Kwakha isithombe somkhiqizo esijabulisayo nesithakazelisayo.

Eminye imikhiqizo efana ne-Dilmo kanye ne-Baskin Robbins nayo yamukele izinto ezidonsa amehlo nezijabulisayo zokuphrinta inkomishi. Lokho kungabhekana nokuthandwa kanye nobuhle bamaqembu ahlukene abathengi.

Ukufanisa ukuma komkhiqizo nesitayela sezinkomishi zika-ayisikhilimu kungahlanganisa isithombe somkhiqizo. Futhi ingathuthukisa inani lomkhiqizo nokubonakala. Futhi, ingaletha ulwazi olungcono lwabathengi nabasebenzisi kubathengi.

kanjani ukusebenzisa ice cream paper izinkomishi

Izinkomishi ze-ayisikhilimu ezenziwe ngokwezifiso ezinezivalo azisizi nje ukugcina ukudla kwakho kukusha, kodwa futhi ziheha ukunaka kwamakhasimende. Ukuphrinta okumibalabala kungashiya umbono omuhle kumakhasimende futhi kwandise isifiso sabo sokuthenga u-ayisikhilimu wakho. Izinkomishi zethu zephepha ezenziwe ngokwezifiso zisebenzisa umshini nemishini ethuthuke kakhulu, iqinisekisa ukuthi izinkomishi zakho zephepha ziphrintiwe ngokucacile futhi zikhanga kakhulu. Woza futhi uchofoze lapha ukuze ufunde ngezindaba zethuizinkomishi zephepha lika-ayisikhilimu ezinezivalo zephephafuthiizinkomishi zephepha lika-ayisikhilimu ezinezivalo ze-arch!

Khuluma ngezidingo zakho zangokwezifiso!
Bhala umyalezo wakho lapha futhi usithumelele wona

III. Ukukhethwa kwezikimu zokuphrinta

A.Indlela yokuphrinta

Ziningi izindlela zokuphrinta. (Njengokuphrinta kwe-offset, ukuphrinta kwe-gravure, ukuphrinta kwesikrini, ukuphrinta kwedijithali, njll.). Lapho ukhetha indlela yokuphrinta, izici ezifana nesikhathi sokukhiqiza, inani lokuphrinta, ikhwalithi yokuphrinta, nezindleko kufanele zicatshangelwe. Ngokuvamile, ukuphrinta kwe-offset kuyindlela yokuphrinta esetshenziswa kakhulu. Ingakwazi ukuhlangabezana nenani elikhulu lokuphrinta nezidingo zekhwalithi.

B. Okuqukethwe kokuphrinta

Okuqukethwe okuphrintiwe kufanele kukwazi ukuheha abantu futhi kubonise isithombe nezici zenkampani. Imibala noma inhlanganisela yemibala esetshenzisiwe iyindlela enhle yokudlulisa ulwazi lomkhiqizo nokuheha ukunaka kwabathengi. Amabhizinisi adinga ukucacisa okuqukethwe kokuphrinta. (Okufana nelogo yenkampani, izithombe zomkhiqizo, ulwazi lombhalo, njll.). Isibonelo, ama-logo wemikhiqizo nezithombe zomkhiqizo zingasebenzisa imibala ekhanyayo nekhanyayo. Futhi imininingwane yombhalo kufanele ibe mfushane futhi ibe lula ukuyiqonda.

C. Izinyathelo zokuphepha zokukhiqiza zokuphrinta

Izinkinga ezilandelayo zidinga ukuqashelwa phakathi nenqubo yokuphrinta:

(1) Izidingo zedizayini yokuphrinta ziphakeme kunokwenza amapuleti;

(2) Izidingo eziphakeme zokunemba nokuqina kombala;

(3) Umkhiqizo kufanele ucace, uphelele, ngaphandle kokuhluka kombala noma ama-burrs;

(4) Ukuhlelwa kwezinhlamvu kufanele kunembile, kulingane, futhi kulingane ukuze kugwenywe umbhalo osontekile nezinye izenzakalo;

(5) Ukuzinza kwekhwalithi yokunyathelisa nokunemba kokunyathelisa kuphezulu kakhulu.

IV. Ukhiye Wokuklama Isitayela

A. Khetha umumo nesitayela esifanele

Ukukhetha umumo nesitayela esifanele kufanele kunqunywe ngokusekelwe ezicini zomkhiqizo, izidingo zokusetshenziswa kwabathengi, namathrendi emakethe. Lapho uklama ubujamo nezitayela, kuyadingeka ukucabangela ibhalansi phakathi kokusebenziseka komkhiqizo kanye nezinto zokuhlobisa ezisungulwe ukuheha ukunaka kwabathengi.

B. Indlela yokufanisa imibala namaphethini

Lapho udizayina imibala namaphethini omkhiqizo, ukuxhumana kuyadingeka ngokwemiphumela yokubuka, amanani, izici zomkhiqizo, nesitayela. Ngokuvamile, izinkampani zingasebenzisa izindlela ezintathu ezilandelayo ukufanisa imibala namaphethini. Okokuqala, amabhizinisi angakhetha imibala ehlanganisiwe, amaphethini, amafonti, nezinye izakhi ukuze alondoloze ukungaguquguquki. Okwesibili, amabhizinisi angakwazi ukwenza ukuklama okuhlukene ngokusekelwe ezicini ezihlukahlukene zomkhiqizo kanye nezidingo zabathengi. Okwesithathu, amabhizinisi angakhetha izici ezifanele zedizayini ezisuselwe kumathrendi emakethe namathrendi emfashini.

Ngesikhathi esifanayo, lapho ufanisa imibala, kuyadingeka ukunaka ukugcina inhlanganisela evumelanayo nehlangene yemibala ehlukene ukuze ugweme imibala eyinkimbinkimbi ngokweqile.

C. Amasu okuklama izitayela ezikhethekile zezimbali

Lapho uklama isitayela esikhethekile sezimbali, kubalulekile ukunaka amasu alandelayo:

(1) Ubuhle besakhiwo. Ukuklanywa kwezitayela zezimbali kufanele kugxile ku-aesthetics jikelele, kunokuba nje izimbali noma amaphethini.

(2) Sebenzisa imibala. Ukusetshenziswa kwemibala kuzitayela zephethini kudinga ukuhlanganiswa kombala ukuze kuhehe abathengi futhi kuthuthukiswe ubuhle bomkhiqizo.

(3) Zivumelanise nesenzakalo. Ukuvumelana nezimo kwezitayela zezimbali ngezikhathi ezahlukene kudinga ukuklama okusekelwe ezimakethe ezahlukene kanye nezidingo zabathengi. Njengemicimbi yephathi, ukusetshenziswa kwansuku zonke, izipho ezikhethekile, nezinye izikhathi kudinga imiklamo ehlukene.

(4) Ukuhlukahluka. Ukuhlukahluka kwemiklamo yezimbali kunenzuzo ekwandiseni isabelo semakethe. Amabhizinisi angakwazi ukwenza ngokwezifiso izitayela zawo ukuze ahlangabezane nezidingo zamaqembu ahlukene, ngaleyo ndlela andise ukuthengisa.

(Sisebenza ngokukhethekile ekuhlinzekeni ngezinsizakalo zomkhiqizo wokuphrinta owenziwe ngokwezifiso kumakhasimende. Ukuphrinta komuntu siqu kuhlanganiswe nemikhiqizo yokukhetha impahla yekhwalithi ephezulu kwenza umkhiqizo wakho ugqame emakethe futhi kube lula ukuheha abathengi.Chofoza lapha ukuze ufunde mayelana nezinkomishi zethu zangokwezifiso zika-ayisikhilimu!)

Singakunikeza izinkomishi zephepha lika-ayisikhilimu ezinosayizi abahlukahlukene ongakhetha kuzo, uhlangabezana nezidingo zakho ezahlukahlukene. Noma ngabe uthengisela abathengi abangabodwana, imindeni noma imibuthano, noma ukusetshenziswa ezindaweni zokudlela noma ezitolo eziwuchungechunge, singahlangabezana nezidingo zakho ezahlukene. Ukuphrinta kwelogo okwenziwe ngendlela oyifisayo kungakusiza ukuthi uwine igagasi lokwethembeka kwekhasimende.Chofoza lapha manje ukuze ufunde mayelana nezinkomishi ze-ayisikhilimu ezenziwe ngezifiso ngamasayizi ahlukene!

Khuluma ngezidingo zakho zangokwezifiso!
Bhala umyalezo wakho lapha futhi usithumelele wona

V. Ukukhethwa kohlelo lokupakisha

A. Ukubaluleka kanye neqhaza lokupakisha

Ukupakisha kuyingxenye ebaluleke kakhulu yemisebenzi yezohwebo. Kungaba ibhuloho kanye nethuluzi lokuxhumana phakathi kwemikhiqizo nabathengi. Ukupakisha kungadlulisela ulwazi lomkhiqizo, kuthuthukise isithombe somkhiqizo, kudonse ukunaka kwabathengi. Futhi ingakhuphula ivolumu yokuthengisa. Ngesikhathi esifanayo, umklamo omuhle wokupakisha nawo udinga ukugxila ekuvikelweni kwemvelo kanye nentuthuko eqhubekayo. Kufanele ifinyelele ukonakala noma ukugaywa kabusha kokupakishwa.

B. Indlela yokukhetha izinto zokupakisha

Ukukhetha izinto zokupakisha kudinga ukucabangela izici eziningi. (Njengemvelo, isisindo, impilo yesevisi, kanye neqembu labathengi eliqondiwe lomkhiqizo.) Izinto ezijwayelekile zokupakisha zihlanganisa ukupakishwa kwephepha, ukupakishwa kwepulasitiki nokunye. Lapho ukhetha izinto zokupakisha, kuyadingeka ukuqonda ukuhlaziya kwazo okuphelele ngobungane bezemvelo, izakhiwo zomzimba kanye nomnotho. Ngesikhathi esifanayo, izinto zokupakisha kufanele zilandele izindinganiso nemithetho kazwelonke efanele. Ngakho, lokho kungaqinisekisa ikhwalithi nokuphepha komkhiqizo.

C. Izimiso Namasu Omklamo Wokufaka

Izimiso zedizayini yokupakisha zihlanganisa: ubulula nokucaca, ukugqamisa ukuhluka, ukuhambisana nomkhiqizo, kanye nokukhonjwa kalula nokubonwa.

Amasu okuklama ahlanganisa izici ezintathu. 1.Isakhiwo nezakhi ezinengqondo. 2.Ukugcizelela umbala nokumaniswa komumo. 3.Nomklamo wokudala okhombisa izici zomkhiqizo nesidingo semakethe. Ngasikhathi sinye, idizayini yokupakisha nayo idinga ukucabangela ukwenziwa kobuntu kanye nokulula ngokombono wabathengi. Kufanele ihlangabezane nezidingo zabo zokusetshenziswa kanye nokulindelwe ngokwengqondo. Ngakho, lokho kungasiza ukuthuthukisa ukuncintisana komkhiqizo.

VI. Ukuthuthukisa isevisi yangemuva kokuthengisa

A. Ukubaluleka kokukhulisa ukwethembeka kwamakhasimende

Ukwethembeka kwekhasimende kuyisihluthulelo sentuthuko esimeme yenkampani. Amakhasimende athembekile azoletha inzuzo eyengeziwe enkampanini. Futhi kuyisiqinisekiso esibalulekile sesithombe somkhiqizo wenkampani. Ngokulungiselela isevisi yangemuva kokuthengisa nokwandisa ukwaneliseka kwamakhasimende nokwethenjwa, ukwethembeka kwamakhasimende kungathuthukiswa ngempumelelo. Ngaleyo ndlela, lokhu kungasiza ekuzuzeni intuthuko esimeme yebhizinisi.

B. Uyithuthukisa kanjani isevisi yangemuva kokuthengisa

Ukuthuthukisa ikhwalithi yesevisi yangemuva kokuthengisa nokuhlinzeka ngamasevisi ahlukene kuyisihluthulelo sokuthuthukisa isevisi yangemva kokuthengisa. Abathengisi bangathuthukisa ukuqashelwa komkhiqizo ngokuhlinzeka ngamasevisi ahlukahlukene. Singakwazi futhi ukuqoqa impendulo yekhasimende ngokuqhubekayo. Ngakho, singathuthukisa izindlela nezinqubo zesevisi yangemva kokuthengisa. Bese-ke, singathuthukisa ukusebenza kahle kwesevisi kanye nekhwalithi, futhi sithuthukise ukwethembeka.

VII. Isifinyezo

Ukwenza ngokwezifiso izinkomishi zephepha lika-ayisikhilimu kubaluleke kakhulu emabhizinisini. Njengoba kungakhuphula ukuncintisana kwabo, inani lomkhiqizo, nokubonakala emakethe. Abathengisi bangaphromotha uhlobo lwabo nemikhiqizo ngokwenza izinkomishi zika-ayisikhilimu ezingokwezifiso.

 

(Yeka ukuthi kuyisipiliyoni esihle kanjani ukubhanqa inkomishi yephepha lika-ayisikhilimu nesipuni sokhuni! Sisebenzisa izinto ezisezingeni eliphezulu, imikhiqizo yekhwalithi ephezulu, nezinkezo zemvelo zokhuni, ezingenaphunga, ezingenabuthi, nezingenabungozi. Imikhiqizo eluhlaza, ingasetshenziswa kabusha, ihambisana nemvelo Le nkomishi yephepha ingaqinisekisa ukuthi i-ayisikhilimu igcina ukunambitheka kwayo kwasekuqaleni futhi ithuthukise ukwaneliseka kwamakhasimende.Chofoza lapha ukuze ubheke izinkomishi zethu zephepha lika-ayisikhilimu ezinezinkezo zokhuni!)

Ncoma Ukufunda

Ungazikhetha Kanjani Izindebe Ze-Ice Cream Ezisezingeni Eliphezulu

Imiphi Imininingwane Okufanele Ngiyinake Lapho Ngenza Ngokwezifiso Iphepha Le-Ice Cream Cup Elilahlwayo

Ungamkhetha Kanjani Umkhiqizi Wendebe Ye-Ice Cream Othenjwayo waseChina

Ulungele Ukuqala Iphrojekthi Yakho Yezinkomishi Zephepha?

Khuluma ngezidingo zakho!
Bhala umyalezo wakho lapha futhi usithumelele wona
Isikhathi sokuthumela: Jun-07-2023
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