Why Are Coffee Shops Focusing on Takeaway Growth?

Ezweni lanamuhla elisheshayo,izinkomishi zekhofi ezithathwayoseziwuphawu lokunethezeka, njengoba abathengi abangaphezu kuka-60% manje bancamela ukuthenga noma ukudiliva kunokuhlala phansi esitolo. Ezitolo zekhofi, ukungena kulo mkhuba kuyisihluthulelo sokuhlala unokuncintisana nokugcina ukukhula okuzinzile.

Kodwa bangayenza kanjani inkonzo yabo ye-takeway igqame? Imaphi amasu azosiza ngempela?

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Ukwakha Imenyu Yokuthatha Eyenziwe

Akuzona zonke izinto zemenyu ezilungele ukuthatha, yingakho ukuba nemenyu ethile ye-takeway kubaluleke kakhulu. Ucwaningo oluvelaGcina ibonisa ukuthi amakhasimende angu-30% amaningikungenzeka ukuhlela kabushalapho benokuhlangenwe nakho okuhle kwe-takeway. Izitolo zekhofi kufanele zigxile ekunikezeni izinketho eziphathwayo, okulula ukuzithwala ezibamba kahle ngesikhathi sokuthutha.

Ukususa izinto ezingahambi kahle nokugxila ekudleni okufana namasemishi, okokugoqa, noma ama-muffin kungathuthukisa ukuzizwisa kwekhasimende. Kubahlinzeki, lokhu kusho ukunikeza amaphakheji ngokwezifiso alingana kahle nalezi zinto, oqinisekisa ukuthi zifika ziphelele futhi ziyakhanga.

Ukusebenzisa Iphakheji Elungile Yokuqashelwa Komkhiqizo

Ukupakisha kungaphezu nje kwesiqukathi—kuyisipiliyoni somkhiqizo. Ucwaningo lukhombisa ukuthi u-72% wabathengi usho lokhoumklamo wokupakisha uthonya ngokuqondile izinqumo zabo zokuthenga. Ezitolo zekhofi, izinkomishi zekhofi ezithathwa ngokwezifiso ziyindlela elula kodwa enamandla yokuthuthukisa ukuqashelwa komkhiqizo. Inkomishi ngayinye empeleni iyibhodi elincane, elikhangisa ibhizinisi lakho nomaphi lapho amakhasimende akho eliyisa khona.

Kodwa akukhona nje ngokubukeka. Umnikeloizinga eliphezulu, ukupakisha okuhlala isikhathi eside iqinisekisa ukuthi ikhofi ngaphakathi lihlala lishisa futhi inkomishi igcina isimo sayo, ihlinzeka ngesipiliyoni esihle sokuthatha kude kusukela ekuqaleni kuya ekugcineni.

Ucwaningo Lwemakethe Nokuhlaziywa Kokuncintisana

Ukuqonda ukuthi umncintiswano wenzani kubalulekile. Ngokwenhlolovo yezimboni yango-2022, cishe40%yamabhizinisi amancane emkhakheni wezokudla andise inzuzo yawo ngokugxila ekuthengeni nasekuletheni izinsiza. Ukuhlaziya lokho okusebenzela izimbangi, noma ngabe ukupakisha kwabo, amasu entengo, noma ukunikezwa kwemenyu, kunganikeza imininingwane ebalulekile.

Ngokwesibonelo, kukhona izimbangi usebenzisaukupakishwa kwe-biodegradable ukukhanga amakhasimende aqaphela imvelo? Noma mhlawumbe sebethathe izinkomishi zekhofi ezithengwayo ezenzelwe wena? Ngokuhlola nokufunda lezi zindlela, izitolo zekhofi zingafunda ukucwenga izinsiza zazo ze-takeway futhi zihlale ngaphambi kwejika.

Ukwenza i-Takeaway ibe lula

Ijubane liyikho konke. Eqinisweni, ucwaningo lubonisa ukuthi amakhasimende angu-70% akhetha isitolo sekhofi ngokusekelwe ekutheni angathola ngokushesha kangakanani i-oda lawo. Ukuze kuthuthukiswe ukusebenza kahle, izitolo zekhofi eziningi zenza izindawo zokubala ezizinikele, ezivumela amakhasimende ukuthi athathe iziphuzo zawo ngaphandle kobunzima bokulinda olayini abade. Ukwengeza amasistimu okungena ngemvume edijithali kungaqhubeka nokwenza lula inqubo ngokuphatha ama-oda wokulandwa ngokunemba, ukuze amakhasimende akwazi ukuthatha ikhofi lawo ahambe.

Kubahlinzeki bokupakisha, lokhu kuveza ithuba elihle. Umnikeloizixazululo zokupakisha ezenziwe ngokwezifisoesebenza kahle futhi ekhangayo ngokubukeka ingasiza izitolo zekhofi ukuthi zithuthukise inqubo yazo yokuthenga ngenkathi ziqinisa umkhiqizo wazo ngawo wonke ama-oda.

Ukusebenzisa i-Social Media for Takeaway Promotion

Njengoba abantu abayizigidi eziyizinkulungwane ezingu-4.9 abasebenzisa izinkundla zokuxhumana emhlabeni wonke, akubuzwa ngokubaluleka kwayo. Izitolo zekhofi ezifuna ukukhulisa izinsiza zazo zokuthenga kufanele zilondoloze ubukhona obusebenzayo ezisekelweni ezifana ne-Instagram, Facebook, neTikTok. Kungani? Ngoba amakhasimende angu-90% abheka izinkundla zokuxhumana ngaphambi kokunquma ukuthi azoyisebenzisa kuphi imali yawo.

Ukuthumela izithombe zamakhasimende ajabule ngekhofi lawo elithengwayo noma ukunikezela ngamadili esikhathi esikhawulelwe kubalandeli benkundla yezokuxhumana kungathuthukisa ukusebenzelana. Kodwa akukhona nje ukuthumela—kumayelana nokuphendula. Ukuphendula kukho kokubili ukubuyekezwa okuhle nokubi kusiza ukwakha ukwethembana nokwethembeka, okubalulekile empumelelweni yesikhathi eside.

Futhi kubahlinzeki bokupakisha? Ukunikeza izitolo zekhofi ngezinkomishi ezikhangayo, eziphrintwe ngokwezifiso kwenza kube lula ukuthi zigqame kukho konke okuthunyelwe ezinkundleni zokuxhumana.

Izindebe Zokuthathwa Kwezifiso Zikhulisa Kanjani Ibhizinisi Lakho

Izinkomishi zethu zekhofi ezithengwayo ngokwezifiso zinikeza izinzuzo ezimbalwa ezingasiza izitolo zekhofi ziphakamise izinsiza zazo zokuthenga:

Amandla Okukhiqiza aphezulu:Singakwazi ukukhiqiza izinkomishi ezingafika ku-500,000 nsuku zonke, siqinisekise ukuthi izitolo zekhofi zikwazi ukuhlangabezana nama-oda wokuthenga wevolumu ephezulu kalula.
Ukuphrinta Okuthuthukile:Sisebenzisa uyinki we-UV osuselwa ku-soya wezinga lokudla, inqubo yethu yokuphrinta ithuthukisa ukucaca kwesithombe ngo-300%, siqinisekisa ukuthi umkhiqizo wakho uyagqama.
I-Insulation Ekhethekile:Izinkomishi zethu zinephepha elijiyile, eligcina iziphuzo zifudumele kuyilapho kugcinwa isimo senkomishi nokuqina kwayo.
Inani Eliphansi Le-oda Eliphansi:Sisekela amabhizinisi akhulayo ngokunikeza i-oda eliphansi eliphansi lezinkomishi ezingu-10,000, okwenza kube lula ukutshala ekufakweni ngokwezifiso.
Ukushintsha Okusheshayo:Inqubo yethu yokukhiqiza ehlelekile iqinisekisa ukulethwa okusheshayo, ngisho nangaphansi kweminqamulajuqu eqinile.
Amasevisi Edizayini Amahhala:Sinikeza ukwesekwa kwedizayini yochwepheshe ngaphandle kwezindleko ezengeziwe, sikusiza ukuthi udale amaphakheji agqamayo athuthukisa ukubonakala komkhiqizo wakho.

Shayela Ukukhula Kwe-Takeaway Ngamaqhinga Ahlakaniphile kanye Nokupakishwa Kwezifiso

I-Takeaway akuseyona nje inketho—kuyisidingo embonini yanamuhla yokudla ehamba ngokushesha. Izitolo zekhofi zidinga ukuthuthukisa izinto zokubala zazo, izimbangi zocwaningo, futhi zitshale imali ekupakishweni kwekhwalithi ephezulu, ngokwezifiso ukuze zihlale zincintisana.

Ngokusebenza nomhlinzeki wePackaging onokwethenjelwa, izitolo zekhofi zingakha umuzwa ophakeme wokuthenga othuthukisa kokubili ukuthengisa nokwethembeka komkhiqizo. Uhlu lwethu lwezinkomishi zekhofi ezithengwayo ludizayinelwe ukwenza lokho kanye—ukusiza ibhizinisi lakho ligqame emakethe egcwele abantu, inkomishi eyodwa ngesikhathi.

I-Tuobo Paper Packagingyasungulwa ngo-2015, futhi ingenye ehamba phambiliinkomishi yephepha yangokwezifisoabakhiqizi, izimboni nabahlinzeki e-China, bamukela ama-OEM, i-ODM, nama-oda e-SKD.

E-Tuobo,siyaziqhenya ngokuzinikela kwethu ekwenzeni okuhle nokusungula izinto ezintsha. Eyethuizinkomishi zephepha ngokwezifisoziklanyelwe ukugcina ubusha kanye nekhwalithi yeziphuzo zakho, ukuqinisekisa ukuzizwisa kokuphuza okuphezulu. Sinikeza anhlobonhloboongakhetha ngokwezifisoukukusiza ukuthi ubonise ubuwena obuhlukile bomkhiqizo wakho namanani. Kungakhathaliseki ukuthi ufuna ukupakisha okusimeme, okuvumelana nemvelo noma imiklamo edonsa amehlo, sinesixazululo esiphelele sokuhlangabezana nezidingo zakho.

Ukuzibophezela kwethu kukhwalithi nokwaneliseka kwamakhasimende kusho ukuthi ungasethemba ukuthi sizokulethela imikhiqizo ehlangabezana nezindinganiso eziphakeme kakhulu zokuphepha kanye nezimboni. Uzakwethu ukuze uthuthukise ukunikezwa komkhiqizo wakho futhi uthuthukise ukuthengisa kwakho ngokuzethemba. Umkhawulo kuphela umcabango wakho uma kuziwa ekudaleni ukuzizwisa kwesiphuzo esihle kakhulu.

Sihlala sithobela isidingo samakhasimende njengomhlahlandlela, sikunikeza ngemikhiqizo yekhwalithi ephezulu kanye nesevisi ecabangelayo. Ithimba lethu lakhiwe ochwepheshe abanolwazi abangakunikeza izixazululo ezenziwe ngokwezifiso kanye neziphakamiso zokuklama. Kusukela ekwakhiweni kuya ekukhiqizweni, sizosebenzisana nawe ukuze siqinisekise ukuthi izinkomishi zakho zephepha ezingenalutho ezenziwe ngokwezifiso zihlangabezana kahle nezilindelekile futhi zidlule kuzo.