7 Essentials for Impactful Food Packaging Design

Muri iki gihe cyihuta cyane ku isoko, ibyo wapakira birakwegera ibitekerezo - cyangwa bivanga inyuma?
Turi mubihe biboneka-byambere aho“Gupakira ni umucuruzi mushya.”Mbere yuko umukiriya asogongera ibiryo byawe, barabicira urubanza. Mugihe ubuziranenge buzahora ari umwami, niigishushanyoy'ibipfunyika byawe bivana ibicuruzwa byawe mukiganza no mumaboko yabo.

Niyo mpamvu ibirango byinshi byibiribwa bishora imariibicuruzwa byanditseho ibicuruzwaibyo birenze ibirenze gufata ibicuruzwa - bivuga inkuru, byubaka ikizere, kandi bigashyiraho urwego rwo kugurisha. Nigute ushobora gupakira ibintu neza mumasoko yuzuye? Reka twibire mumahame arindwi buri bucuruzi bwibiribwa bugomba gukurikiza.

1. Sobanukirwa na Landcape yawe

https://www.tuobopackaging.com/impapuro- imigati- imifuka /

Mbere yuko utekereza kubishushanyo mbonera, ugomba kumva aho ibicuruzwa byawe bihagaze. Ninde uhanganye? Ni ubuhe butumwa cyangwa icyiciro ikintu cyawe gihatanira? Icyingenzi cyane, niki gitandukanya ikirango cyawe?

Ibaze ubwawe:

Kuki abaguzi bagomba kutwizera?
Ni akahe gaciro k'amarangamutima dutanga?
Niki dukora cyiza kuruta abandi?

Kumenya itandukaniro ryingenzi biguha urufatiro rwingamba zo gupakira zitari nziza gusa, ariko zifite intego.

2. Tegura amakuru hamwe nubuyobozi busobanutse

Abaguzi basikana ibipaki mumasegonda - ubutumwa bwawe bugomba kuba busobanutse neza. Aho niho hinjira urwego rwibirimo. Tekereza mubice:

Izina ry'ikirango
Ubwoko bwibicuruzwa
Ikintu cyingenzi cyangwa inyungu
Guhitamo ibicuruzwa kubushake

Mugutegura inyandiko murutonde rwumvikana, ufasha abaguzi kumenya vuba icyo bashaka. Imiterere isukuye, ihamye igabanya umunaniro wicyemezo kandi ikubaka ikizere. Niba uri gushushanyaimpapurocyangwa udusanduku twafashe, ubwumvikane burigihe buratsinda.

3. Kora icyerekezo cyibanze

Ndetse n'ibirango bizwi cyane biracyakeneye ibintu byerekana neza. Ibyo birashobora kuba ikirango cyawe, ifoto yibicuruzwa byasinywe, cyangwa imiterere yihariye. Ariko ntukarengere umukiriya - hitamo umurongo wambere wibanze hanyuma ukore pop.

Koresha imyandikire, ishusho, ibara, cyangwa umwanya mubi kugirango uzamure icyo cyerekezo. Igikoresho gishyizwe neza cyerekana neza ko abaguzi bashobora kongera kubona ibicuruzwa byawe - byihuse.

4. Emera Itegeko "Ntoya rirenze"

Ubworoherane burakomeye. Mugihe bigerageza gutondeka inyungu zose ibicuruzwa byawe bitanga, igishushanyo mbonera kigabanya ubutumwa bwibanze. Komera kuri kimwe cyangwa bibiri byerekana agaciro. Kurenza urugero imbere yububiko bwawe bigabanya ingaruka ziboneka.

Bika ibicuruzwa byongeweho ibisobanuro kumpande, inyuma yinyuma, cyangwa ikirango cyanditse. Ibi ni ingirakamaro cyane kuriimifuka yimpapurobifite ubuso bunini. Koresha uturere kugirango uvuge amateka yikirango utarinze kwerekana ibyibanze.

5. Koresha Amashusho kugirango Utange ubuziranenge bwibicuruzwa

Gupakira ni ikiraro cyunvikana hagati yibicuruzwa n'abaguzi. Kwerekana ibicuruzwa - ukoresheje Windows isobanutse cyangwa ibishushanyo bifatika - byongera abaguzi icyizere. Ibara, imiterere, hamwe nuburyo bwohereza ibimenyetso bikomeye kubijyanye nuburyohe, gushya, nubwiza.

Amashusho yubuzima arashobora gufasha gushimangira amarangamutima: Tekereza ibiti byimbaho byumutsima wabanyabukorikori, cyangwa amashusho meza yimbuto zibiryo. Icyemezo cyose kigaragara kigomba guhuza indangagaciro zabakiriya bawe nibiteganijwe.

6. Menya amategeko yicyiciro cyibicuruzwa byawe

Ibicuruzwa bitandukanye bisaba ingamba zitandukanye zo gushushanya. Gupakira ibiryo, kurugero, akenshi bishingikiriza kumashusho meza no gufotora kugirango ushimishe ibyifuzo. Ibinyuranye, farumasi cyangwa inyongera birashobora gushyira imbere gusobanuka no kubahiriza kuruta uburyo bwiza.

Gusobanukirwa ibi byiciro byihariye bigufasha kwirinda gukora nabi. Hamwe nibiryo, ukuri kwingirakamaro. Niba usezeranye "intoki," ibipfunyika byawe bigomba gushyigikira muburyo bwikirego - kuva guhitamo ibikoresho kugeza imyandikire yimyandikire kugeza palette.

7. Kora ibicuruzwa byawe byoroshye kubona no kugura

Niki gifasha umukiriya kubona ibicuruzwa byawe ako kanya? Mubisanzwe:ibara, imiterere, naamashusho. Imyandikire hamwe ninyandiko ikina inshingano zunganira, ariko ingaruka zigaragara burigihe.

Reba kandi uburyo ibicuruzwa byawe byaguzwe. Yatoraguwe mu gipangu, itumizwa hakoreshejwe porogaramu yo gutanga, cyangwa ibitswe mu rubanza? Gupakira bigomba gutezimbere uburyo nuburyo byavumbuwe. Kurugero, imikoreshereze iringaniye cyangwa idirishya ryaciwe bishobora gufasha imifuka yo gufata guhagarara neza kandi igaragara neza mububiko.

Buri gihe ujye wibuka: imbere yububiko bwawe nuburyo bwanyuma bwo kwamamaza mbere yo kugura. Irakeneye kwizerana, gutanga agaciro, no gutumira ibikorwa - byose mumasegonda atanu.

Ibitekerezo byanyuma

Gupakira ntabwo ari imitako gusa. Numucuruzi wawe ucecetse, ambasaderi wawe wikirango, kandi kenshi, uwa mbere (kandi wenyine) yarashe muguhindura. Witonze witonze ku mahame yo gushushanya - nko kugaragara neza, gushimisha amarangamutima, n'imikorere - urashobora guhindura ibicuruzwa byoroshye muburyo butazibagirana.

Waba utangiza umurongo mushya wa snack cyangwa kugarura ibirango byokerezwamo imigati, gukurikiza aya mategeko yo gupakira birashobora kuguha impande ukeneye.

Urashaka gushakisha uburyo igishushanyo mbonera gishobora kuzamura ibicuruzwa byawe? Itsinda ryacu muri Tuobo Packaging kabuhariwe mu guhuza imikorere nimbaraga zo kwamamaza ibicuruzwa bito n'ibiciriritse.

Kuva muri 2015, twabaye imbaraga zo guceceka inyuma ya 500+ ibirango byisi, duhindura ibipaki mubashoferi bunguka. Nkumushinga uhagaritse uva mubushinwa, tuzobereye mubisubizo bya OEM / ODM bifasha ubucuruzi nkubwawe kugera ku bicuruzwa bigera kuri 30% kuzamura ibicuruzwa binyuze muburyo butandukanye bwo gupakira.

Kuvaumukono wibiryo bipfunyika ibisubizoibyo byongera ubujurire bwa tekinikesisitemu yo gufata nezainjeniyeri yihuta, portfolio yacu ikora 1,200+ SKUs yerekanwe kuzamura uburambe bwabakiriya. Shushanya ibiryo byaweibicuruzwa byanditseho ice creamibyo bizamura imigabane ya Instagram, barista-urwegoikawa irwanya ubushyuhebigabanya ibirego bisuka, cyangwaabatwara impapurobihindura abakiriya mubyapa byamamaza.

Iwacuibisheke bya fibre clamshellsbafashije abakiriya 72 kugera ku ntego za ESG mugihe bagabanya ibiciro, kandiibikomoka kuri PLA ibikombe bikonjezirimo gutwara ibisubirwamo kugura kafe zeru. Dushyigikiwe nitsinda ryabashushanyaga mu nzu hamwe n’umusaruro wemejwe na ISO, duhuriza hamwe ibintu byingenzi bipfunyika - kuva kumurongo utagira amavuta kugeza kuri stikeri - muburyo bumwe, fagitire imwe, 30% bikabije kubabara umutwe.

Buri gihe twubahiriza ibyifuzo byabakiriya nkuyobora, tukaguha ibicuruzwa byiza na serivise nziza. Ikipe yacu igizwe nababigize umwuga bashobora kuguha ibisubizo byihariye hamwe nibitekerezo byo gushushanya. Kuva mubishushanyo kugeza kumusaruro, tuzakorana cyane nawe kugirango tumenye neza ko ibikombe byawe byabigenewe byujuje ibyifuzo byawe kandi birenze.