Client Success Story：How Anny Coffee Found Its Voice Through Paper Packaging

Igihe Anny Coffee yatangiraga gutegura iduka rishya rya kawa, uwashinze, Anny, ntabwo yatekereje cyane kubyerekeye gupakira. Yibanze ku bishyimbo, guteka, no kubaka ahantu humva hashyushye kandi nyako. Ariko igishushanyo mbonera kimaze gukorwa hanyuma menu ya mbere icapwa, amenya ko hari ikintu kibuze - ibipfunyika ntabwo byavugaga ikirango.

Yifuzaga ko igikombe cyose, igikapu, agasanduku k'imigati yumva ko ari igice cy'inkuru imwe. Nyuma yagize ati: "Ntabwo twashakaga ikintu cyiza." “Twifuzaga gusa ikintu kinyangamugayo, ikintu gisa nkatwe.”

Nibwo yageze kuri Tuobo Packaging kugirango afashe kubaka aibicuruzwa byanditseho ibicuruzwaumurongo ushobora gukura hamwe nubucuruzi bwe.

Ikibazo: Ikirango kidafite ipaki

Ikawa ya Anny yari café ntoya yigenga ifite intego nini - ibishyimbo byiza, igishushanyo mbonera, n'umwanya ufunguye aho buri kintu cyose cyingenzi. Nyamara, gupakira ibintu byafashwe nkuwatekereje. Ibikombe byari binini cyane. Imifuka yimpapuro yatanyaguwe byoroshye. Nta na kimwe muri byo cyahuye n’imiterere karemano cyangwa palette yamabara.

Anny yibuka ati: “Abakiriya bakunda ikawa yacu, ariko hanyuma bakagenda bafata igikombe kitari icyacu.” “Ntabwo numvaga ari byiza.”

Yashakaga gupakira bifite icyizere gituje nkububiko bwe.

Byari bikenewe kureba neza, bifatika, kandi bikagaragaza kwita kubidukikije. Ariko ntabwo yari yarigeze atumiza gupakira ibicuruzwa mbere. Ntabwo yari azi ibikoresho cyangwa ingano yo guhitamo, cyangwa uburyo bwo kwemeza neza ko amabara yacapwe neza.

Kohereza mu mahanga byumvaga biteye ubwoba. Ati: "Sinifuzaga guhangana n'abacuruzi benshi." “Nari nkeneye umufasha umwe washoboraga kwita kuri byose.”

Inzira: Intambwe ku yindi, ikintu kimwe icyarimwe

Igihe Anny yavuganaga na Tuobo, ntabwo yazanye igishushanyo mbonera - gusa amafoto ya café ye, palette y'ibara, n'ibitekerezo bike byanditse mu ikaye ye.

Aho gusunika kataloge, itsinda rya Tuobo ryatangiye kumva. Babajije ibijyanye na gahunda ye ya buri munsi - umubare w'ibinyobwa yatangaga, uko abakiriya batwara ibiryo, uko yashakaga ko ikirango cyumva mu ntoki z'umuntu.

Kuva aho, bubatse gahunda yoroshye ihinduka yuzuyegupakira ikawaumurongo.

Uwitekaikawa ikoreshwayaje ku mwanya wa mbere. Tuobo yatanze igitekerezo cyo kubaka inkuta ebyiri kugirango ibinyobwa bisusuruke nta ntoki. Imiterere yari matte, ikirango cyoroshye imvi. Anny yagize ati: “Numvaga ntuje. Ati: “Byasaga nkaho ikawa yacu iryoshye.”

Hakurikiraho Uwitekaikirango cyabigenewe cyanditseho imifuka, bikozwe hamwe nimpapuro zubukorikori hamwe nimbaraga zifatika. Batwaraga imigati na sandwiches byoroshye.

Hanyuma haza Uhorahoagasanduku k'impapuro, byoroshye ariko byiza, kubutayu buto n'impano. Buri kimwe cyafunguye neza, gifite impande zifatika mugihe cyo kubyara.

Ibice by'ibanze bimaze gushyirwaho, Tuobo yakoresheje ibyaboibicuruzwa byacapwe byuzuyeporogaramu kugirango urebe neza ko amabara yose ahuye neza nibicuruzwa.

Gufasha Anny kumva afite ikizere mbere yo gutanga itegeko rinini, Tuobo yohereje ingero zifatika - ibintu bifatika, ntabwo ari mockups. Ati: “Byagize uruhare runini. Ati: “Nashoboraga kubakoraho, kubizinga, kubuzuza ibiryo byacu, no kureba uko bakora.”

Yahisemo kandi gushyiramo icyiciro cyakabiri-urukuta rwuzuye impapuro ibikombekumukono we latte hamwe ninzoga ikonje. Yongeyeho ati: “Bahindutse abakiriya bacu.

Igisubizo: Inkuru ihamye, kuva ku gikombe kugeza kuri konte

Iyo ibicuruzwa bya mbere bigeze, itsinda ryapakiye hamwe mu iduka. Ikintu cyose cyahuye. Amabara yari meza. Imiterere yumvaga ari nziza.

Anny yabonye ikindi kintu, - itsinda rye ryatangiye kwita cyane kubitekerezo. Baristas yashyize ibikombe yitonze. Abakozi bapakiye udusanduku neza. Ati: “Gupakira neza bihindura imyitwarire.” Ati: “Bitera buri wese kwishimira ibyo akorera.”

Abakiriya batangiye gufata amafoto menshi kubyo batumije. Ndetse bamwe bavuze imifuka mishya yimpapuro. Mu byumweru bike, ibipfunyika byabaye bimwe mubiranga ikirango.

Kuri Anny, inzira yahinduye uko yabonaga gupakira: Ati: "Ntabwo ari kontineri gusa". Ati: "Ni bimwe mu bunararibonye. Bwira abantu abo turi bo - bucece, ariko biragaragara."

Niki cyatumye ubufatanye bukora

Intsinzi yavuye mubufatanye, ntabwo yagenzuye. Anny yazanye iyerekwa rye. Tuobo yazanye imiterere n'ubuhanga. Hamwe na hamwe, bubatse ikintu gisa na kamere kandi gikora mubuzima bwa buri munsi.

Tuobo ntabwo yagurishije agasanduku cyangwa ibikombe gusa. Bamuyoboye muburyo burambuye - ubunini, gutwikira, ibikoresho, igihe - kugirango ashobore gufata ibyemezo afite ikizere. Inzira yagumye mu mucyo, kandi ibyemezo byose byafatiwe hamwe.

Noneho, Anny Kawa ikomeje kwaguka, hamwe n'ibishushanyo bishya n'ibihe bitandukanye. Buri vugurura ritangirira kumurongo umwe, rikomeza imvugo igaragara.

Amagambo y'abakiriya

"Tuobo Packaging yatuyoboye muri buri ntambwe. Bahinduye igitekerezo cyacu ku bicuruzwa nyabyo bigaragara kandi byumva neza. Ntabwo twasabye inkunga nziza." - Anny Kawa Umushinga Uyobora

Zana ikirango cyawe mubuzima

Kuri Kawa ya Anny, gupakira byabaye ibirenze - byabaye inzira yo gusangira amateka yikirango, indangagaciro, no kwita kubakiriya. Igikombe cyose, igikapu, nagasanduku noneho byerekana ibitekerezo byabo kubirambuye no kwiyemeza ubuziranenge.

Niba ushaka gukora uburambe buhoraho, bwumwuga, hamwe nibidukikije byangiza ibidukikije kubirango byawe bwite, Tuobo Packaging irashobora kugufasha guhindura icyerekezo cyawe mubyukuri. Shakisha uburyo bwuzuye bwibisubizo hanyuma urebe uburyo umurongo wateguwe utekereje neza ushobora kuzamura ikirango cyawe.

Kuva muri 2015, twabaye imbaraga zo guceceka inyuma ya 500+ ibirango byisi, duhindura ibipfunyika mubashoferi bunguka. Nkumushinga uhagaritse uva mubushinwa, tuzobereye mubisubizo bya OEM / ODM bifasha ubucuruzi nkubwawe kugera ku bicuruzwa bigera kuri 30% kuzamura ibicuruzwa binyuze muburyo butandukanye bwo gupakira.

Kuvaumukono wibiryo bipfunyika ibisubizoibyo byongera ubujurire bwa tekinikesisitemu yo gufata nezainjeniyeri yihuta, portfolio yacu ikora 1,200+ SKUs yerekanwe kuzamura uburambe bwabakiriya. Shushanya ibiryo byaweibicuruzwa byanditseho ice creamibyo bizamura imigabane ya Instagram, barista-urwegoikawa irwanya ubushyuhebigabanya ibirego bisuka, cyangwaabatwara impapurobihindura abakiriya mubyapa byamamaza.

Iwacuibisheke bya fibre clamshellsbafashije abakiriya 72 kugera ku ntego za ESG mugihe bagabanya ibiciro, kandiibikomoka kuri PLA ibikombe bikonjezirimo gutwara ibisubirwamo kugura kafe zeru. Dushyigikiwe nitsinda ryabashushanyaga mu nzu hamwe n’umusaruro wemejwe na ISO, duhuriza hamwe ibintu byingenzi bipfunyika - kuva kumurongo utagira amavuta kugeza kuri stikeri - muburyo bumwe, fagitire imwe, 30% bikabije kubabara umutwe.

Buri gihe twubahiriza ibyifuzo byabakiriya nkuyobora, tukaguha ibicuruzwa byiza na serivise nziza. Ikipe yacu igizwe nababigize umwuga bashobora kuguha ibisubizo byihariye hamwe nibitekerezo byo gushushanya. Kuva mubishushanyo kugeza kumusaruro, tuzakorana cyane nawe kugirango tumenye neza ko ibikombe byawe byabigenewe byujuje ibyifuzo byawe kandi birenze.