How Can Small Bakeries Boost Brand Value on a Tight Budget?

Wigeze wibaza uburyo imigati mito mito ituma udutsima twabo nudutsima dusa nibitangaje udakoresheje umutungo? Nibyiza, ntukeneye bije nini kugirango ibicuruzwa byawe bigaragare. KuriTuobo, turabibona igihe cyose - ibitekerezo byo guhanga hamwe no guhitamo bito byubwenge birashobora gutuma gupakira bisanzwe byunvikana nkamafaranga miliyoni. Reka dusangire amayeri akora neza.

Hitamo Igikenewe Gupakira neza

Isanduku ya Cake Isanduku Amazi Yihanganira Amavuta-Yerekana Ubukorikori Impapuro Dessert Kuraho Gupakira Amashanyarazi Yakozwe | Tuobo

Ntabwo ibintu byose bikenera hejuru-agasanduku. Tekereza ku bicuruzwa bituma abantu bavuga ngo "wow!" Ahari cake yubukwe cyangwa ibiryo bidasanzwe byigihe gikwiye gukoraho. A.agasanduku k'impapurohamwe nidirishya rishobora kwerekana shokora neza. Ariko kuri kuki ya buri munsi, agasanduku koroheje gakora neza. Nukutoranya intambara zawe. Uzigame igishoro kinini kubintu bifite akamaro rwose.

Komeza Kwiyoroshya Byoroshye

Ntugomba gucapa buri gasanduku muri zahabu kugirango ugaragare neza. Utuntu duto nka kashe, udupapuro, cyangwa ibirango byamabara birashobora gutuma agasanduku gasanzwe kumva ko kadasanzwe. A.gakondo kraft imigati yisanduku ifite idirishya hamwe nikirangantegoihindura agasanduku gasanzwe gasanzwe kamamaza mini-marike yawe-nziza, sibyo? Ibyapa bishimishije muminsi mikuru cyangwa uburyohe bushya nabyo bituma abantu bamwenyura kandi bakibuka imigati yawe.

Kora ibipfunyika by'ibanze

Ndetse no gupakira bihendutse birashobora kumva bidasanzwe hamwe nudukoryo duto. Ihambire akadiho cyangwa impanga uzengurutse agasanduku. Ongeramo impapuro zamabara imbere. A.agasanduku k'imigati gakondo hamwe nidirishyaumurongo hamwe nimpapuro zishushanyije uhita wumva ari fancier. Iyo abakiriya bafunguye, bumva bashaka gupakurura impano. Kandi ninde udakunda ikinamico ntoya ifungura agasanduku?

Ba inshuti n'abaguzi bawe

Umubano mwiza uzigama amafaranga. Vugana nabaguzi bawe bapakira, baza kubijyanye nigabanywa ryinshi, urebe niba ushobora guhuza ibicuruzwa. Kubonaibicuruzwa byacapishijwe imigatimurutonde runini mubisanzwe bihendutse kuruta kugura uduce duto. Byongeye kandi, abatanga ibicuruzwa barashobora gutanga ibitekerezo byoroshye kugirango babike ibiciro mugihe udusanduku twiza. Win-win.

Gereranya ibiciro nagaciro

Mbere yo gufata umwanzuro, reba amahitamo aguha cyane cyane kumafaranga yawe. Gereranya udusanduku tworoshye twa kashe hamwe nimifuka yuzuye cyangwa agasanduku. Birahenze gatoibicuruzwa byanditseho ibicuruzwaamahitamo arashobora gushimisha abakiriya no kubagarura. Tekereza nko kugura umunezero muri dosiye nto.

Isanduku ya Cake Isanduku Amazi Yihanganira Amavuta-Yerekana

Gura Ibyuzuye

Kugura ibipaki nkibisanzwe birashobora kuzigama amafaranga kandi bigatuma imigati yawe isa neza. Kurugero, kubonagupakira ibiryo byihusekubirungo byawe byose, kuki, hamwe na keke icyarimwe bikomeza kubika neza, bikomeza ikirango cyawe, kandi bigabanya ibibazo byo guhuza udusanduku dutandukanye.

Dore inama nkeya: tekereza nk'iduka ryawe rimwe kubintu byose bipfunyika impapuro. Dutanga kandi imifuka yimpapuro, udukaratasi twabigenewe hamwe na labels, impapuro zidasize amavuta, tray, lineri, gushiramo, imikandara, gukata impapuro, ibikombe bya ice cream, nibikombe bishyushye cyangwa bikonje. Kubona ibikoresho byawe byose bipfunyika ahantu hamwe, ubika umwanya kandi wirinda kubabara umutwe bisanzwe.

Yaba inkoko zikaranze hamwe na burger, gupakira ikawa n'ibinyobwa, ifunguro ryoroheje, ibicuruzwa bitetse nk'agasanduku ka cake, ibikombe bya salade, agasanduku ka pizza, cyangwa imifuka y'imigati, cyangwa na ice cream, desert, hamwe n'ibipfunyika by'ibiribwa byo muri Mexico - twagutwikiriye. Dutanga kandi ibisubizo byo gupakira ibicuruzwa, harimo imifuka yohereza amakarito, agasanduku k'amakarito, hamwe no gupfunyika ibintu, wongeyeho udusanduku dutandukanye twerekana ibikenewe ku buzima, udukoryo, n'ibikoresho byo kwita ku muntu. Ahanini, ibyo ukeneye byose, urashobora kubisanga ahantu hamwe - kandi ikipe yawe izagushimira kubwibyo!

Ibitekerezo byanyuma

Ndetse no kuri bije ntoya, guhitamo ubwenge birashobora gutuma imigati yawe yimigati isa nkumwuga kandi utazibagirana. Wibande kubicuruzwa byingenzi, koresha udukoryo duto ariko two guhanga, kandi ushishoze kubatanga nibiciro. Uzatangazwa nuburyo butandukanye imbaraga nke zikora. Abakiriya barabibona, baragabana, kandi bagakomeza kugaruka. Biratangaje icyo agasanduku koroheje gashobora gukora!

Kuva muri 2015, twabaye imbaraga zo guceceka inyuma ya 500+ ibirango byisi, duhindura ibipaki mubashoferi bunguka. Nkumushinga uhagaritse uva mubushinwa, tuzobereye mubisubizo bya OEM / ODM bifasha ubucuruzi nkubwawe kugera ku bicuruzwa bigera kuri 30% kuzamura ibicuruzwa binyuze muburyo butandukanye bwo gupakira.

Kuvaumukono wibiryo bipfunyika ibisubizoibyo byongera ubujurire bwa tekinikesisitemu yo gufata nezainjeniyeri yihuta, portfolio yacu ikora 1,200+ SKUs yerekanwe kuzamura uburambe bwabakiriya. Shushanya ibiryo byaweibicuruzwa byanditseho ice creamibyo bizamura imigabane ya Instagram, barista-urwegoikawa irwanya ubushyuhebigabanya ibirego bisuka, cyangwaabatwara impapurobihindura abakiriya mubyapa byamamaza.

Iwacuibisheke bya fibre clamshellsbafashije abakiriya 72 kugera ku ntego za ESG mugihe bagabanya ibiciro, kandiibikomoka kuri PLA ibikombe bikonjezirimo gutwara ibisubirwamo kugura kafe zeru. Dushyigikiwe nitsinda ryabashushanyaga mu nzu hamwe n’umusaruro wemejwe na ISO, duhuriza hamwe ibintu byingenzi bipfunyika - kuva kumurongo utagira amavuta kugeza kuri stikeri - muburyo bumwe, fagitire imwe, 30% bikabije kubabara umutwe.

Buri gihe twubahiriza ibyifuzo byabakiriya nkuyobora, tukaguha ibicuruzwa byiza na serivise nziza. Ikipe yacu igizwe nababigize umwuga bashobora kuguha ibisubizo byihariye hamwe nibitekerezo byo gushushanya. Kuva mubishushanyo kugeza kumusaruro, tuzakorana cyane nawe kugirango tumenye neza ko ibikombe byawe byabigenewe byujuje ibyifuzo byawe kandi birenze.